Michelle
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
232,232
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:05:22 UTC
Genres
Biography
Michelle resonates with 25-34 & 18-24 audiences and sustains presence in GERMANY, UNITED STATES, AUSTRIA. The demographic is heavily female (56%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 25,616 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Krombacher, Commerzbank, KaDeWe maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 232,232 · Engagements 3,814 · Rate 1.6% Posts 201 · Views 25,616 · Avg Likes 3,813 · Avg Comments 216 · Avg Views 25,616 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 25% 35-44: 22% 45-64: 13% |
Largest: 25-34 (37%); next: 18-24 (25%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
GERMANY (45%) UNITED STATES (34%) AUSTRIA (3%) SWITZERLAND (3%) INDONESIA (2%) |
Top regions: GERMANY (45%), UNITED STATES (34%), AUSTRIA (3%) |
| Platform Engagement | Instagram: 3,513 avg likes/post · Youtube: 25,616 avg views/post | Best reach: Youtube 25,616 avg views; best engagement: Instagram 3,513 avg likes |
Top Brand Affinities
Krombacher
Commerzbank
KaDeWe
Clever Fit
Tchibo
Edeka
Hummel
Augustiner Helles
Braun
Rituals
Schutz
Zimmermann
| Brand | Category | Score |
|---|---|---|
| Krombacher | 57.81 | |
| Commerzbank | 49.07 | |
| KaDeWe | 42.86 | |
| Clever Fit | 38.60 | |
| Tchibo | 34.47 | |
| Edeka | 23.34 | |
| Hummel | 21.39 | |
| Augustiner Helles | 21.24 | |
| Braun | 20.63 | |
| Rituals | 19.24 | |
| Schutz | 17.07 | |
| Zimmermann | 14.96 | |
| Zalando | 14.92 | |
| Thermomix | 14.44 | |
| Rossmann | 14.39 | |
| ESPRIT | 11.67 | |
| TUI | 11.64 | |
| Amazon Music | 11.39 | |
| Lufthansa | 10.96 | |
| TUI Group | 10.86 | |
| Moët & Chandon | 10.62 | |
| Paulaner | 10.49 | |
| Beck`s | 9.54 | |
| Lidl | 9.52 | |
| Sennheiser | 8.60 | |
| Seat | 7.36 | |
| Hugo Boss | 7.17 | |
| Superdry | 6.48 | |
| Opel | 5.99 | |
| KARL LAGERFELD | 5.38 | |
| Heinz | 5.25 | |
| ALDI | 4.84 | |
| Aperol | 4.42 | |
| TOM FORD | 4.14 | |
| Haribo | 4.03 | |
| Selfiegram | 4.00 | |
| Iberostar Hotels & Resorts | 3.70 | |
| Lindt | 3.64 | |
| Skoda | 3.63 | |
| Bacardi | 3.58 | |
| Busch | 3.51 | |
| Dolce & Gabbana | 3.45 | |
| Audi | 3.37 | |
| Calvin Klein | 3.33 | |
| Nivea | 3.14 | |
| Volkswagen | 2.79 | |
| Porsche | 2.75 | |
| Matrix | 2.70 | |
| Mercedes-Benz | 2.65 | |
| Michael Kors | 2.62 |
Official Profiles
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LoginArtist: Michelle
The map shows every radio station that aired Michelle today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 836,373
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
834,553 | 99.78% |
| [+] |
Yandex |
1,820 | 0.22% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-28 04:00 UTC | Ginuwine, Michel’le, Kut Klose, Adina Howard, Michelle, Changing Faces, Shai | Robinson Center | Little Rock, United States | |
| 2026-01-19 03:00 UTC | Michelle, Flutlicht | Emsland Arena | Lingen (Ems), Germany | |
| 2026-01-20 04:00 UTC | Michelle | Stadthalle Bielefeld | Bielefeld, Germany | |
| 2026-01-22 04:00 UTC | Michelle | Stadthalle Zwickau | Zwickau, Germany | |
| 2026-01-23 04:00 UTC | Michelle | Tempodrom | Berlin, Germany | |
| 2026-01-24 04:00 UTC | Michelle | Arena Leipzig | Leipzig, Germany | |
| 2026-01-26 03:00 UTC | Michelle | Meistersingerhalle | Nuremberg, Germany | |
| 2026-01-28 04:00 UTC | Michelle | Messe Erfurt | Erfurt, Germany | |
| 2026-01-29 04:00 UTC | Michelle | Swiss Life Hall | Hanover, Germany | |
| 2026-01-31 04:00 UTC | Michelle | GETEC Arena | Magdeburg, Germany | |
| 2026-02-01 04:00 UTC | Michelle | Barclays Arena | Hamburg, Germany | |
| 2026-02-02 03:00 UTC | Michelle | Rudolf Weber-ARENA | Oberhausen, Germany | |
| 2026-02-04 04:00 UTC | Michelle | Liederhalle | Stuttgart, Germany | |
| 2026-02-05 04:00 UTC | Michelle | Jahrhunderthalle | Frankfurt, Germany | |
| 2026-02-06 04:00 UTC | Michelle | Lanxess Arena | Cologne, Germany | |
| 2026-02-08 04:00 UTC | Michelle | Stadthalle Cottbus | Cottbus - Chóśebuz, Germany | |
| 2026-02-10 04:00 UTC | Michelle | Stadthalle Chemnitz | Chemnitz, Germany | |
| 2026-02-11 04:00 UTC | Michelle | Stadthalle Rostock | Rostock, Germany | |
| 2026-02-12 04:00 UTC | Michelle | Mitsubishi Electric HALLE | Düsseldorf, Germany | |
| 2026-02-14 04:00 UTC | Michelle | Wiener Stadthalle | Vienna, Austria | |
| 2026-02-16 03:00 UTC | Michelle | Uber Arena | Berlin, Germany |
