Michel Teló Brand Affinity ranks highest Massey Ferguson at 18.65% . Very Strong. Score DMDB 64.22% | Fanbase 60.64%

Michel Teló — pop artist from BR.

Michel Teló, known for his 2021 project "Pra Ouvir no Fone," is set to release his upcoming album "Rolê Aleatório" in the second half of the year through…

Michel Teló

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bbb-e640-2f98-9527-a0369fe50396

Find Artist

Genres

popsertanejo popasian poplatinsertanejosertanejo universitario

Influential: 64.22% Fanbase: 60.64% Trending: 66.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Massey Ferguson • 18.65% • Very Strong

As of 2025-09-09

12,136,332

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.22% | Fanbase 60.64% | Trending 66.00% | CAREER STAGE: MAINSTREAM

Biography

Michel Teló, known for his 2021 project "Pra Ouvir no Fone," is set to release his upcoming album "Rolê Aleatório" in the second half of the year through Virgin Music Brasil. The album features collaborations with emerging artists Mari Fernandes, Mc Danny, Matheus Fernandes, and Thiaguinho, each bringing a unique style to the project.

One of the tracks from the album, "Meu Vício," featuring Mari Fernandez, has already been released on digital platforms. Teló, working closely with producer Newtinho Fonseca, selected Fernandez for her strong and joyful vocals, blending sertanejo and forró elements in the danceable track. Teló praises Fernandez for representing a new generation of talented female artists from the Northeast, contributing to the album's diverse and energetic sound. The album also includes tracks such as "Fuzuê," "Segunda Lua," "Prestes a Namorar," and "Que Pena que Tu Revoou."

Report Date: 2025-09-09

Michel Teló stands out with 25-34 & 35-44 audiences across BRAZIL, UNITED STATES, PORTUGAL. The profile is heavily female (80%), and content lands hardest on Instagram, where posts average 4,401 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Massey Ferguson, Jequiti, Citi, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Michel Teló a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michel Teló score 0.04% — Low bucket.

Brand: Massey FergusonBrand: JequitiBrand: Citi

Followers:12,136,332

Engagements:4,401

Rate:0.0%

Posts:4,111

Avg Likes:4,401

Avg Comments:271

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,136,332 · Engagements 4,401 · Rate 0.0% Posts 4,111 · Views 0 · Avg Likes 4,401 · Avg Comments 271 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 23% 18-24: 23% 45-64: 9%	Largest: 25-34 (42%); next: 35-44 (23%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	BRAZIL (95%) UNITED STATES (1%) PORTUGAL (1%) MEXICO (0%) ANGOLA (0%)	Top regions: BRAZIL (95%), UNITED STATES (1%), PORTUGAL (1%)
Platform Engagement	Instagram: 4,401 avg likes/post	best engagement: Instagram 4,401 avg likes

Top Brand Affinities

Massey Ferguson

Score: 18.65

Jequiti

Score: 17.23

Citi

Score: 16.50

Banco Bradesco

Score: 15.06

Cacau Show

Score: 13.20

AstraZeneca

Score: 12.02

Itaipava

Score: 11.28

Boticario

Score: 10.92

Sarar

Score: 10.43

Eudora

Score: 10.37

Riachuelo

Score: 10.27

Hering

Score: 10.17

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Top Brand Affinities

Brand	Category	Score
Massey Ferguson		18.65
Jequiti		17.23
Citi		16.50
Banco Bradesco		15.06
Cacau Show		13.20
AstraZeneca		12.02
Itaipava		11.28
Boticario		10.92
Sarar		10.43
Eudora		10.37
Riachuelo		10.27
Hering		10.17
Xerox		9.26
Catupiry		6.22
Mary Kay		5.73
Ovaltine		4.95
Iberostar Hotels & Resorts		4.22
Avon		3.61
Pfizer		3.59
Wella		3.57
Moda Praia		3.45
Tupperware Brands		2.58
Heineken		2.25
Fiat		2.07
Carrefour		1.99
Nutella		1.50
Renault		1.33
Pandora		1.30
Pixar		1.18
Volkswagen		1.16
Harley-Davidson		1.10
UFC		1.02
Volvo		1.01
SWAROVSKI		0.97
DC Entertainment		0.92
SheInside		0.84
Ray-Ban		0.78
Walt Disney		0.74
Prada		0.71
Netflix		0.69
Chevrolet		0.67
MAC Cosmetics		0.65
GoPro		0.60
Coca-Cola		0.60
Spotify Music		0.57
Ford		0.55
Chanel		0.54
McDonald's		0.51
Star Wars		0.49
HBO		0.48