Michael W. Smith
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,535,297
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:55:35 UTC
Genres
Biography
Michael W. Smith stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, INDIA. The profile is male-leaning (53%), and content lands hardest on Youtube, where posts average 6,314 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Chick-fil-A, Pro Tools, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Michael W. Smith a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,535,297 · Engagements 2,720 · Rate 0.2% Posts 3,881 · Views 8,300 · Avg Likes 2,676 · Avg Comments 113 · Avg Views 8,300 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 27% 35-44: 19% 45-64: 12% |
Largest: 25-34 (38%); next: 18-24 (27%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (27%) BRAZIL (20%) INDIA (6%) PHILIPPINES (5%) GHANA (3%) |
Top regions: UNITED STATES (27%), BRAZIL (20%), INDIA (6%) |
| Platform Engagement | Instagram: 2,019 avg likes/post · Tiktok: 1,986 avg views/post · Youtube: 6,314 avg views/post | Best reach: Youtube 6,314 avg views; best engagement: Instagram 2,019 avg likes |
Top Brand Affinities
Chick-fil-A
Pro Tools
Amazon Music
Kroger
The Home Depot
HomeGoods
Bethesda Softworks
FedEx
NBC
NORDSTROM
Busch
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Chick-fil-A | 11.49 | |
| Pro Tools | 9.66 | |
| Amazon Music | 7.26 | |
| Kroger | 7.14 | |
| The Home Depot | 4.68 | |
| HomeGoods | 4.21 | |
| Bethesda Softworks | 3.65 | |
| FedEx | 3.61 | |
| NBC | 3.59 | |
| NORDSTROM | 3.33 | |
| Busch | 2.88 | |
| Spotify Music | 2.83 | |
| Snoopy And The Peanuts Gang | 2.62 | |
| Costco | 2.61 | |
| Walmart | 2.59 | |
| Target | 2.38 | |
| Paramount Pictures | 2.36 | |
| Mulberry | 2.29 | |
| Amazon | 1.92 | |
| Cafecito | 1.85 | |
| Bentley | 1.82 | |
| WWE | 1.80 | |
| LEGOLAND | 1.74 | |
| The Olympic Games | 1.71 | |
| NFL | 1.66 | |
| Transformers | 1.65 | |
| Pixar | 1.63 | |
| Airbnb | 1.47 | |
| Starbucks | 1.40 | |
| Sony | 1.35 | |
| Walt Disney | 1.32 | |
| musical.ly | 1.31 | |
| BBC | 1.31 | |
| CBS | 1.22 | |
| Beats Electronics | 1.22 | |
| Bellagio | 1.22 | |
| SoundCloud | 1.20 | |
| Los Angeles Lakers | 1.13 | |
| Marvel Entertainment | 1.11 | |
| Guinness | 1.09 | |
| Oakley | 1.06 | |
| Yamaha | 1.06 | |
| Tesla Motors | 1.06 | |
| Microsoft | 1.06 | |
| Star Wars | 1.05 | |
| Chipotle Mexican Grill | 1.05 | |
| Harley-Davidson | 1.05 | |
| Adobe | 1.04 | |
| NBA | 1.02 | |
| Paypal | 1.00 |
Official Profiles
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LoginArtist: Michael W. Smith
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Top 10 Songs Played Today
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Total Streams (2025-09-22)
Total: 2,328,592
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,052,842 | 88.16% |
| [+] |
Last.fm |
275,750 | 11.84% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:00 UTC | CeCe Winans, Michael W. Smith, Amy Grant | Chaifetz Arena | St. Louis, United States | |
| 2025-12-13 03:30 UTC | Michael W. Smith | Lillian S. Wells Hall at The Parker | Fort Lauderdale, United States | |
| 2025-12-14 03:30 UTC | Michael W. Smith | Ruth Eckerd Hall | Clearwater, United States | |
| 2025-12-15 03:30 UTC | Michael W. Smith | Barbara B. Mann Performing Arts Hall | Fort Myers, United States | |
| 2025-12-17 03:30 UTC | Michael W. Smith | The Plaza Live | Orlando, United States | |
| 2025-12-18 03:30 UTC | Michael W. Smith | Florida Theatre | Jacksonville, United States | |
| 2025-12-20 03:00 UTC | Michael W. Smith | Fisher Center for the Performing Arts | Nashville, United States | |
| 2025-12-21 03:00 UTC | Michael W. Smith | Fisher Center for the Performing Arts | Nashville, United States | |
| 2025-12-22 03:00 UTC | Michael W. Smith | Fisher Center for the Performing Arts | Nashville, United States |
