Michael Schulte

Michael Schulte — pop artist from DE.

Michael Schulte hat sich vom heimischen Wohnzimmer auf die internationalen Bühnen katapultiert, von Youtube über The Voice of Germany bis zum…

Influence: 62.71% Fanbase: 39.45% Trending: 74.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 34.81% • Very Strong

As of 2025-09-09

566,972

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:08 UTC

Genres

poppopindie cafe popgerman popmainstream pop

Biography

Michael Schulte hat sich vom heimischen Wohnzimmer auf die internationalen Bühnen katapultiert, von Youtube über The Voice of Germany bis zum Überraschungs-Erfolg beim ESC 2018. Mit Hits wie „All I Need“, „Back to the Start“, „Keep Me Up“ und „For A Second“ ist er ein fester Bestandteil der deutschen Musikszene und ein Dauerbrenner in den Charts. Mit über 3,5 Millionen monatlichen Hörern auf Spotify zählt er zu den erfolgreichsten deutschen Künstlern, dank seines kontinuierlich kreativen Outputs und der Möglichkeit, im Zeitalter des Streamings schnell neue Songs zu veröffentlichen, um Gefühle intimer und aktueller zu transportieren.

Top Brand Affinities

Report Date: 2025-09-09

Michael Schulte resonates most with 18-24 & 25-34 audiences and shows durable presence in GERMANY, UNITED STATES, UNITED KINGDOM. With a heavily female (61%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (2,185 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Commerzbank, Warsteiner, About you makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michael Schulte score 0.24% — Low bucket.

Brand: CommerzbankBrand: WarsteinerBrand: About you

Followers:566,972

Engagements:1,356

Rate:0.2%

Posts:3,307

Avg Likes:1,328

Avg Comments:44

Avg Views:4,068

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 566,972 · Engagements 1,356 · Rate 0.2% Posts 3,307 · Views 4,068 · Avg Likes 1,328 · Avg Comments 44 · Avg Views 4,068	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 8% 35-44: 6%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	GERMANY (26%) UNITED STATES (14%) UNITED KINGDOM (4%) BRAZIL (4%) ITALY (3%)	Top regions: GERMANY (26%), UNITED STATES (14%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 1,000 avg likes/post · Tiktok: 2,185 avg views/post · Youtube: 1,883 avg views/post	Best reach: Tiktok 2,185 avg views; best engagement: Instagram 1,000 avg likes

Top Brand Affinities

Commerzbank

Score: 34.81

Warsteiner

Score: 34.50

About you

Score: 28.70

Hummel

Score: 27.80

Edeka

Score: 25.29

Braun

Score: 18.39

Gamescom

Score: 13.72

Rossmann

Score: 12.80

TUI Group

Score: 11.48

Thermomix

Score: 11.47

Lidl

Score: 11.16

Beck`s

Score: 9.90

Brand	Category	Score
Commerzbank		34.81
Warsteiner		34.50
About you		28.70
Hummel		27.80
Edeka		25.29
Braun		18.39
Gamescom		13.72
Rossmann		12.80
TUI Group		11.48
Thermomix		11.47
Lidl		11.16
Beck`s		9.90
Zalando		9.55
Amazon Music		7.66
Lufthansa		7.61
PLAYMOBIL		7.24
Efteling		6.17
ALDI		5.87
Haribo		5.52
essie		5.48
NBC		5.46
Ryanair		4.92
Leica		4.34
Lindt		4.23
Heinz		4.04
Iberostar Hotels & Resorts		3.92
Primark		3.75
Aperol		3.63
Polaroid		3.46
IKEA		3.44
UEFA		3.20
Nivea		3.15
Dr. Martens		2.92
Lollapalooza		2.92
Hollister Co		2.82
Faber-Castell		2.79
ASOS		2.79
Urban Outfitters		2.58
Snoopy And The Peanuts Gang		2.51
LEGOLAND		2.42
OREO		2.27
MTV		2.26
Spotify Music		2.24
H&M		2.14
Busch		2.12
Michael Kors		2.08
Tomorrowland		2.00
musical.ly		1.93
BBC		1.93
Huawei		1.87