Michael Schenker Group
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
47,459
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:09:01 UTC
Genres
Biography
The legendary Michael Schenker is currently touring with his group, featuring a lineup of top-tier vocalists and musicians from bands like Rainbow, Toto, and Black Sabbath. With a career marked by exceptional global success and a reputation for unforgettable live performances, Schenker's influence on rock music remains as strong as ever. Catch him and his band at upcoming festivals this summer for a taste of rock history in the making.
Michael Schenker Group keeps 45-64 & 25-34 audiences engaged throughout UNITED STATES, GERMANY, JAPAN. The composition is heavily male (86%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 7,196 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, Live Nation, Akg supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 47,459 · Engagements 1,053 · Rate 2.2% Posts 286 · Views 7,196 · Avg Likes 1,051 · Avg Comments 16 · Avg Views 7,196 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 32% 25-34: 28% 35-44: 25% 18-24: 14% |
Largest: 45-64 (32%); next: 25-34 (28%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (20%) GERMANY (11%) JAPAN (9%) FRANCE (8%) RUSSIA (8%) |
Top regions: UNITED STATES (20%), GERMANY (11%), JAPAN (9%) |
| Platform Engagement | Instagram: 993 avg likes/post · Youtube: 7,196 avg views/post | Best reach: Youtube 7,196 avg views; best engagement: Instagram 993 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Akg
Sennheiser
Amazon Music
Pro Tools
DeLorean Motor Company
Jack Daniels
Jagermeister
Spotify Music
Gundam
MTV
| Brand | Category | Score |
|---|---|---|
| Ampeg | 45.01 | |
| Live Nation | 29.70 | |
| Akg | 14.48 | |
| Sennheiser | 9.02 | |
| Amazon Music | 8.84 | |
| Pro Tools | 8.71 | |
| DeLorean Motor Company | 7.17 | |
| Jack Daniels | 5.63 | |
| Jagermeister | 5.53 | |
| Spotify Music | 5.26 | |
| Gundam | 5.23 | |
| MTV | 5.22 | |
| Tesla Motors | 4.62 | |
| Pilsner Urquell | 4.52 | |
| NBC | 4.50 | |
| Paramount Pictures | 4.34 | |
| Warner Bros | 4.21 | |
| Columbia Pictures | 3.96 | |
| Movistar | 3.90 | |
| NHL | 3.81 | |
| Guinness | 3.58 | |
| Harley-Davidson | 3.40 | |
| Comedy Central | 3.33 | |
| Budweiser | 3.20 | |
| Alfa Romeo | 3.05 | |
| Yamaha | 3.00 | |
| Cadillac | 2.96 | |
| Snoopy And The Peanuts Gang | 2.81 | |
| Star Wars | 2.79 | |
| Chrysler | 2.73 | |
| WWE | 2.66 | |
| Hot Wheels | 2.51 | |
| Monster Beverage | 2.50 | |
| Volvo | 2.40 | |
| Activision Blizzard | 2.22 | |
| Transformers | 2.21 | |
| NFL | 2.17 | |
| Pepsi | 2.10 | |
| Lollapalooza | 2.05 | |
| Heineken | 2.02 | |
| BBC | 1.93 | |
| Ducati | 1.87 | |
| McLaren | 1.82 | |
| Pixar | 1.76 | |
| Nintendo | 1.76 | |
| Lego | 1.75 | |
| Ferrari | 1.74 | |
| Chevrolet | 1.72 | |
| Amazon | 1.69 | |
| DC Entertainment | 1.64 |
Official Profiles
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LoginArtist: Michael Schenker Group
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Top 10 Songs Played Today
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Total Streams (2025-09-13)
Total: 138,907
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
138,907 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-27 03:30 UTC | Michael Schenker Group | Parkstad Limburg Theaters | Heerlen, Netherlands | |
| 2026-02-27 04:30 UTC | Michael Schenker Group | Parkstad Limburg Theater Heerlen | Heerlen, Netherlands | |
| 2026-03-08 03:30 UTC | Michael Schenker Group, Michael Schenker, Winiary Bookings | Klub Progresja | Warsaw, Poland | |
| 2026-03-08 03:30 UTC | Michael Schenker Group, Michael Schenker | Progresja | Warsaw, Poland |
