Michael McDonald

Michael McDonald — r&b, funk & soul artist from US.

Michael McDonald rose to fame in the late '70s with his soulful baritone voice, blending blue-eyed soul with soft rock. Initially part of the Doobie Brothers,…

Influence: 61.17% Fanbase: 46.01% Trending: 68.75% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 35.24% • Very Strong

As of 2025-09-09

120,168

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 02:14:12 UTC

Genres

r&b, funk & soulquiet stormrockrocksoft rockmellow goldyacht rockpop rock

Biography

Michael McDonald rose to fame in the late '70s with his soulful baritone voice, blending blue-eyed soul with soft rock. Initially part of the Doobie Brothers, he later pursued a successful solo career, scoring hits like "I Keep Forgettin'" and "Yah Mo B There." Despite a brief popularity dip in the late '80s, McDonald made a comeback with chart-topping duets and theme songs like "On My Own" and "Sweet Freedom."

In the '90s, McDonald's solo albums saw mixed success, but his collaborations and live performances kept his career afloat. He delved into Motown classics with multiple tribute albums and continued touring with fellow musicians. McDonald's return to original material in 2017 with "Wide Open" marked a significant comeback after a 17-year hiatus from recording.

Top Brand Affinities

Report Date: 2025-09-09

Michael McDonald resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic is heavily male (56%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 45,827 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Ampeg, Live Nation maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michael McDonald score 0.99% — Low bucket.

Brand: MOOGBrand: AmpegBrand: Live Nation

Followers:120,168

Engagements:1,185

Rate:1.0%

Posts:280

Avg Likes:1,171

Avg Comments:57

Avg Views:45,827

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 120,168 · Engagements 1,185 · Rate 1.0% Posts 280 · Views 45,827 · Avg Likes 1,171 · Avg Comments 57 · Avg Views 45,827	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 28% 45-64: 21% 18-24: 10%	Largest: 25-34 (41%); next: 35-44 (28%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (65%) UNITED KINGDOM (6%) BRAZIL (5%) JAPAN (3%) CANADA (2%)	Top regions: UNITED STATES (65%), UNITED KINGDOM (6%), BRAZIL (5%)
Platform Engagement	Instagram: 1,114 avg likes/post · Youtube: 45,827 avg views/post	Best reach: Youtube 45,827 avg views; best engagement: Instagram 1,114 avg likes

Top Brand Affinities

MOOG

Score: 35.24

Ampeg

Score: 31.04

Live Nation

Score: 22.75

Akg

Score: 21.20

Amazon Music

Score: 18.96

Sennheiser

Score: 16.92

Pro Tools

Score: 16.85

Ableton

Score: 9.85

Delta

Score: 7.91

NBC

Score: 7.86

iHeartRadio Music Awards

Score: 7.79

Macy's

Score: 7.15

Brand	Category	Score
MOOG		35.24
Ampeg		31.04
Live Nation		22.75
Akg		21.20
Amazon Music		18.96
Sennheiser		16.92
Pro Tools		16.85
Ableton		9.85
Delta		7.91
NBC		7.86
iHeartRadio Music Awards		7.79
Macy's		7.15
CNN		6.94
FOX		6.65
Spotify Music		6.40
Margaritaville		6.04
Columbia Pictures		6.00
ESPN		5.87
Paramount Pictures		5.47
Publix		5.32
Free People		4.87
Kroger		4.68
FedEx		4.67
Coors		4.65
MTV		4.39
NORDSTROM		4.30
Verizon		3.74
Beats Electronics		3.56
Philips		3.55
Pfizer		3.53
Comedy Central		3.36
Pixar		3.36
Los Angeles Lakers		3.21
Summit Entertainment		3.17
NFL		2.99
Warner Bros		2.97
Cadillac		2.92
NHL		2.88
SoundCloud		2.84
Target		2.83
Coachella		2.79
Emporium		2.70
Walmart		2.67
WWE		2.63
The Olympic Games		2.63
Martini		2.62
Yamaha		2.60
Amazon		2.55
Snoopy And The Peanuts Gang		2.51
Boeing		2.49