Michael Mayer

Michael Mayer — pop artist from US.

Michael Mayer, a prominent figure in Cologne, Germany's electronic music scene, is known for his work as a remixer, DJ, and producer. He has released mix CDs…

Influence: 53.01% Fanbase: 32.21% Trending: 63.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 189.47% • Very Strong

As of 2025-09-08

31,519

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:48:21 UTC

Genres

poppop ambientelectronicelectronicmicrohousecologne electronicfloat houseminimal technotech house

Biography

Michael Mayer, a prominent figure in Cologne, Germany's electronic music scene, is known for his work as a remixer, DJ, and producer. He has released mix CDs and singles, with the majority of his tracks coming out through Kompakt and related labels like New Trance Atlantic and Kreisel 99. Mayer's productions range from house to techno, characterized by minimalism with dub influences, showcasing his versatility and unique sound.

Born in the Black Forest in 1971, Mayer moved to Cologne at 20 and became an integral part of the city's techno community. He co-founded Kompakt with Wolfgang Voigt, contributing to the label's success through various releases and events. Mayer's discography includes solo albums, collaborations, and remixes for artists like Moby and Depeche Mode, solidifying his reputation as a leading figure in electronic music.

Top Brand Affinities

Report Date: 2025-09-08

Michael Mayer engages 25-34 & 18-24 audiences with repeatable results in FRANCE, ARGENTINA, GERMANY. The fan base skews heavily male (82%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (29,762 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Allen & Heath, Mixcloud, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michael Mayer score 3.04% — Very Strong bucket.

Brand: Allen & HeathBrand: MixcloudBrand: MOOG

Followers:31,519

Engagements:958

Rate:3.0%

Posts:665

Avg Likes:946

Avg Comments:31

Avg Views:29,762

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,519 · Engagements 958 · Rate 3.0% Posts 665 · Views 29,762 · Avg Likes 946 · Avg Comments 31 · Avg Views 29,762	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 26% 35-44: 23% 45-64: 3%	Largest: 25-34 (46%); next: 18-24 (26%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	FRANCE (11%) ARGENTINA (8%) GERMANY (8%) ITALY (6%) MEXICO (6%)	Top regions: FRANCE (11%), ARGENTINA (8%), GERMANY (8%)
Platform Engagement	Instagram: 512 avg likes/post · Youtube: 29,762 avg views/post	Best reach: Youtube 29,762 avg views; best engagement: Instagram 512 avg likes

Top Brand Affinities

Allen & Heath

Score: 189.47

Mixcloud

Score: 139.11

MOOG

Score: 127.52

Ableton

Score: 80.51

Pioneer

Score: 75.04

Akai

Score: 44.31

Sennheiser

Score: 29.21

SoundCloud

Score: 25.99

Trancefamily

Score: 17.28

Tomorrowland

Score: 16.79

Amazon Music

Score: 14.75

Garnier

Score: 11.14

Brand	Category	Score
Allen & Heath		189.47
Mixcloud		139.11
MOOG		127.52
Ableton		80.51
Pioneer		75.04
Akai		44.31
Sennheiser		29.21
SoundCloud		25.99
Trancefamily		17.28
Tomorrowland		16.79
Amazon Music		14.75
Garnier		11.14
Pro Tools		8.81
Jagermeister		8.39
Beats Electronics		8.37
Tate Modern		8.23
Spotify Music		7.80
Atmos		6.82
Heinz		6.04
Amstel		5.25
Coachella		5.24
KIA		4.85
Stüssy		4.38
Leica		4.18
Holden		4.03
Carhartt		3.94
Heineken		3.68
Lollapalooza		3.61
Campari		3.41
Olympus		3.31
Warner Bros		3.20
Dr. Martens		3.11
Red Bull		2.82
Matrix		2.78
MTV		2.51
Kodak		2.44
Montblanc		2.33
Budweiser		2.25
Aperol		2.21
Pantone Inc		2.20
Citroen		2.18
Polaroid		1.97
musical.ly		1.94
Jaguar		1.88
ASICS		1.87
Showtime		1.85
Guinness		1.83
BBC		1.82
Ray-Ban		1.79
The North Face		1.79