Michael Learns to Rock Brand Affinity ranks highest Garuda Indonesia at 14.59% . Very Strong. Score DMDB 61.71% | Fanbase 48.42%

Michael Learns to Rock — pop artist from DK.

Formed in March 1988 in Århus, Denmark, Michael Learns To Rock is a band known for their melodic pop songs. With over 11 million physical albums sold since…

Michael Learns to Rock

Recognizable

Country: DK | Artist ID: 11e81bd2-a855-47e2-be72-a0369fe50396

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Genres

popboy bandrockdanish pop rockrockpop rock

Influential: 61.71% Fanbase: 48.42% Trending: 68.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 14.59% • Very Strong

As of 2025-09-09

1,704,364

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.71% | Fanbase 48.42% | Trending 68.35% | CAREER STAGE: MAINSTREAM

Biography

Formed in March 1988 in Århus, Denmark, Michael Learns To Rock is a band known for their melodic pop songs. With over 11 million physical albums sold since their debut in 1991, the band has amassed billions of views on YouTube and 350 million streams on Spotify. Their success is attributed to their focus on creating quality music rather than sensationalism.

Having performed over 700 concerts worldwide, Michael Learns To Rock continues to connect with audiences through their timeless music. In March 2018, the band released their 9th studio album, "Still," featuring singles such as "Everything You Need" and "Hold On A Minute." For more information, visit their official website at www.mltr.dk.

Report Date: 2025-09-09

Michael Learns to Rock cuts through with 25-34 & 18-24 audiences and consistency across INDONESIA, PHILIPPINES, INDIA. A heavily male (61%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 34,050 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Garuda Indonesia, Singapore Airlines, Maybank, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michael Learns to Rock score 0.64% — Low bucket.

Brand: Garuda IndonesiaBrand: Singapore AirlinesBrand: Maybank

Followers:1,704,364

Engagements:10,953

Rate:0.6%

Posts:1,112

Avg Likes:10,645

Avg Comments:293

Avg Views:40,062

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,704,364 · Engagements 10,953 · Rate 0.6% Posts 1,112 · Views 40,062 · Avg Likes 10,645 · Avg Comments 293 · Avg Views 40,062	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 38% 35-44: 12% 13-17: 5%	Largest: 25-34 (42%); next: 18-24 (38%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	INDONESIA (32%) PHILIPPINES (15%) INDIA (13%) VIETNAM (5%) UNITED STATES (5%)	Top regions: INDONESIA (32%), PHILIPPINES (15%), INDIA (13%)
Platform Engagement	Instagram: 8,238 avg likes/post · Tiktok: 34,050 avg views/post · Youtube: 6,012 avg views/post	Best reach: Tiktok 34,050 avg views; best engagement: Instagram 8,238 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 14.59

Singapore Airlines

Score: 11.12

Maybank

Score: 10.57

AirAsia

Score: 8.28

Petronas

Score: 6.92

Yakult

Score: 6.38

Daihatsu

Score: 6.17

Jollibee

Score: 5.86

Bajaj

Score: 4.85

Gundam

Score: 4.49

Hot Wheels

Score: 4.23

Pizza Hut

Score: 3.94

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		14.59
Singapore Airlines		11.12
Maybank		10.57
AirAsia		8.28
Petronas		6.92
Yakult		6.38
Daihatsu		6.17
Jollibee		5.86
Bajaj		4.85
Gundam		4.49
Hot Wheels		4.23
Pizza Hut		3.94
Boeing		3.42
Carrefour		3.33
Preloved		3.18
UNIQLO		3.03
LEGOLAND		2.95
Fujifilm		2.79
Emporium		2.69
Xiaomi		2.51
Transformers		2.42
Oriflame		2.34
KFC		2.00
ASICS		1.89
Nokia		1.86
Yamaha		1.78
Paramount Pictures		1.76
Snapseed		1.60
H&M		1.55
National Geographic		1.54
Huawei		1.54
Under Armour		1.50
Universal		1.49
Honda		1.46
Starbucks		1.42
McDonald's		1.41
Lego		1.39
Samsung Group		1.38
Travelgram		1.35
Mitsubishi Motors		1.27
SWAROVSKI		1.27
Herbalife		1.26
Forever 21		1.26
Google		1.16
Hyundai		1.15
New Balance		1.13
Sony		1.13
FIFA		1.12
Guess		1.12
Pokemon Go		1.10