Michael Learns to Rock
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,704,364
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:35:44 UTC
Genres
Biography
Having performed over 700 concerts worldwide, Michael Learns To Rock continues to connect with audiences through their timeless music. In March 2018, the band released their 9th studio album, "Still," featuring singles such as "Everything You Need" and "Hold On A Minute." For more information, visit their official website at www.mltr.dk.
Michael Learns to Rock cuts through with 25-34 & 18-24 audiences and consistency across INDONESIA, PHILIPPINES, INDIA. A heavily male (61%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 34,050 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Garuda Indonesia, Singapore Airlines, Maybank, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,704,364 · Engagements 10,953 · Rate 0.6% Posts 1,112 · Views 40,062 · Avg Likes 10,645 · Avg Comments 293 · Avg Views 40,062 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 38% 35-44: 12% 13-17: 5% |
Largest: 25-34 (42%); next: 18-24 (38%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
INDONESIA (32%) PHILIPPINES (15%) INDIA (13%) VIETNAM (5%) UNITED STATES (5%) |
Top regions: INDONESIA (32%), PHILIPPINES (15%), INDIA (13%) |
| Platform Engagement | Instagram: 8,238 avg likes/post · Tiktok: 34,050 avg views/post · Youtube: 6,012 avg views/post | Best reach: Tiktok 34,050 avg views; best engagement: Instagram 8,238 avg likes |
Top Brand Affinities
Garuda Indonesia
Singapore Airlines
Maybank
AirAsia
Petronas
Yakult
Daihatsu
Jollibee
Bajaj
Gundam
Hot Wheels
Pizza Hut
| Brand | Category | Score |
|---|---|---|
| Garuda Indonesia | 14.59 | |
| Singapore Airlines | 11.12 | |
| Maybank | 10.57 | |
| AirAsia | 8.28 | |
| Petronas | 6.92 | |
| Yakult | 6.38 | |
| Daihatsu | 6.17 | |
| Jollibee | 5.86 | |
| Bajaj | 4.85 | |
| Gundam | 4.49 | |
| Hot Wheels | 4.23 | |
| Pizza Hut | 3.94 | |
| Boeing | 3.42 | |
| Carrefour | 3.33 | |
| Preloved | 3.18 | |
| UNIQLO | 3.03 | |
| LEGOLAND | 2.95 | |
| Fujifilm | 2.79 | |
| Emporium | 2.69 | |
| Xiaomi | 2.51 | |
| Transformers | 2.42 | |
| Oriflame | 2.34 | |
| KFC | 2.00 | |
| ASICS | 1.89 | |
| Nokia | 1.86 | |
| Yamaha | 1.78 | |
| Paramount Pictures | 1.76 | |
| Snapseed | 1.60 | |
| H&M | 1.55 | |
| National Geographic | 1.54 | |
| Huawei | 1.54 | |
| Under Armour | 1.50 | |
| Universal | 1.49 | |
| Honda | 1.46 | |
| Starbucks | 1.42 | |
| McDonald's | 1.41 | |
| Lego | 1.39 | |
| Samsung Group | 1.38 | |
| Travelgram | 1.35 | |
| Mitsubishi Motors | 1.27 | |
| SWAROVSKI | 1.27 | |
| Herbalife | 1.26 | |
| Forever 21 | 1.26 | |
| 1.16 | ||
| Hyundai | 1.15 | |
| New Balance | 1.13 | |
| Sony | 1.13 | |
| FIFA | 1.12 | |
| Guess | 1.12 | |
| Pokemon Go | 1.10 |
Official Profiles
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LoginArtist: Michael Learns to Rock
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-31 03:00 UTC | Michael Learns to Rock | Indigo At The O2 | London, United Kingdom | |
| 2026-02-14 03:00 UTC | Michael Learns to Rock | Margaret Court Arena | Melbourne, Australia | |
| 2026-02-15 03:00 UTC | Michael Learns to Rock | Darling Harbour Theatre at ICC Sydney | Sydney, Australia | |
| 2026-02-16 03:00 UTC | Michael Learns to Rock | The Star Gold Coast | Gold Coast City, Australia | |
| 2026-03-15 03:00 UTC | Michael Learns to Rock | K.B. Hallen | Frederiksberg, Denmark | |
| 2026-03-22 03:00 UTC | Michael Learns to Rock | Aarhus Congress Center | Aarhus, Denmark | |
| 2026-03-22 03:00 UTC | Michael Learns to Rock | Scandinavian Congress Center | Aarhus, Denmark |
