MiC LOWRY
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
423,120
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:32:41 UTC
Genres
Biography
MiC LOWRY builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (61%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (19,650 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Kurt Geiger, Sky Sports, MISSGUIDED point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 423,120 · Engagements 1,799 · Rate 0.4% Posts 608 · Views 38,578 · Avg Likes 1,677 · Avg Comments 101 · Avg Views 38,578 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 27% 13-17: 7% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (27%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED STATES (38%) UNITED KINGDOM (18%) CANADA (5%) AUSTRALIA (4%) BRAZIL (4%) |
Top regions: UNITED STATES (38%), UNITED KINGDOM (18%), CANADA (5%) |
| Platform Engagement | Instagram: 371 avg likes/post · Tiktok: 19,650 avg views/post · Youtube: 18,928 avg views/post | Best reach: Tiktok 19,650 avg views; best engagement: Youtube 739 avg likes |
Top Brand Affinities
Kurt Geiger
Sky Sports
MISSGUIDED
boohoo
ITV
River Island
Mixcloud
Nasty Gal
ASDA
Marks & Spencer
Next
Selfridges
| Brand | Category | Score |
|---|---|---|
| Kurt Geiger | 25.97 | |
| Sky Sports | 18.94 | |
| MISSGUIDED | 17.63 | |
| boohoo | 17.47 | |
| ITV | 15.96 | |
| River Island | 15.95 | |
| Mixcloud | 15.24 | |
| Nasty Gal | 12.09 | |
| ASDA | 12.01 | |
| Marks & Spencer | 11.57 | |
| Next | 11.40 | |
| Selfridges | 10.79 | |
| Amazon Music | 10.24 | |
| ASOS | 10.14 | |
| Pioneer | 9.92 | |
| Vauxhall | 9.66 | |
| Sainsbury's | 8.56 | |
| Foot Locker | 7.81 | |
| Topshop | 7.43 | |
| JACQUEMUS | 6.03 | |
| Urban Outfitters | 5.85 | |
| Primark | 5.65 | |
| Kylie Cosmetics | 5.39 | |
| Fenty beauty | 5.32 | |
| ALDI | 5.14 | |
| Harrods | 4.72 | |
| UGG | 4.46 | |
| shein | 4.32 | |
| Hilton | 4.00 | |
| FashionNova | 3.99 | |
| Jimmy Choo | 3.97 | |
| NBC | 3.74 | |
| Hennessy | 3.54 | |
| SheInside | 3.51 | |
| BALMAIN | 3.47 | |
| Cadbury | 3.43 | |
| Dr. Martens | 3.42 | |
| Colgate | 3.41 | |
| SoundCloud | 3.37 | |
| Tesco | 3.31 | |
| Stradivarius | 3.24 | |
| H&M | 3.20 | |
| Coachella | 3.19 | |
| Pull&Bear | 3.15 | |
| MTV | 3.14 | |
| Babybump | 3.13 | |
| TOM FORD | 3.04 | |
| Stüssy | 3.00 | |
| Showtime | 2.93 | |
| Forever 21 | 2.92 |
Official Profiles
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LoginArtist: MiC LOWRY
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
