Metro Boomin

Metro Boomin

Country: US | Gender: male

Influence: 75.69% Fanbase: 75.63% Trending: 75.72% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 40.84% • Very Strong

As of 2025-09-26

15,276,817

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:51:25 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptraphip-hop/rapunderground hip hop

Biography

Leland Wayne, known professionally as Metro Boomin, is a highly successful producer from St. Louis, Missouri. His career took off quickly, with numerous Top 20 R&B/hip-hop hits and gold/platinum RIAA certifications within just a few years of his debut with Future. Wayne began producing in his early teens and gained recognition through collaborations with artists like OJ da Juiceman, Gucci Mane, and Future, often traveling to Atlanta to work with them. Despite briefly attending Morehouse College, Wayne ultimately chose to focus on his music career over pursuing a degree in business management.

In 2013, Wayne made his mark on the music scene with production credits on Future's "Karate Chop" and "Honest," followed by the release of his own mixtape, 19 & Boomin. His success continued to grow with hits like iLoveMakonnen's "Tuesday," Drake and Future's "Jumpman," and Migos' "Bad and Boujee." Wayne's prolific output in 2017 included tracks for Big Sean, Post Malone, Kodak Black, and Future, as well as collaborative mixtapes with NAV, Offset, 21 Savage, and Big Sean. His 2018 album, Not All Heroes Wear Capes, further solidified his status in the industry, debuting at the top of multiple Billboard charts and spawning multiple Hot 100 hits.

Metro Boomin Marketing Affinity & Brand Fit Data

Report Date: 2025-09-26

Metro Boomin resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, MEXICO, BRAZIL. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (621,650 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Spinrilla, Palm Angels, Marni makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Metro Boomin score 1.22%Moderate bucket.
Brand: SpinrillaBrand: Palm AngelsBrand: Marni
Followers:15,276,817
Engagements:185,950
Rate:1.2%
Posts:584
Views:753,604
Avg Likes:181,540
Avg Comments:1,732
Avg Views:753,604

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 15,276,817 · Engagements 185,950 · Rate 1.2%
Posts 584 · Views 753,604 · Avg Likes 181,540 · Avg Comments 1,732 · Avg Views 753,604
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 31%
13-17: 7%
35-44: 5%
Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries UNITED STATES (35%)
MEXICO (7%)
BRAZIL (6%)
CANADA (3%)
FRANCE (3%)
Top regions: UNITED STATES (35%), MEXICO (7%), BRAZIL (6%)
Platform Engagement Instagram: 138,397 avg likes/post · Tiktok: 621,650 avg views/post · Youtube: 131,954 avg views/post Best reach: Tiktok 621,650 avg views; best engagement: Instagram 138,397 avg likes

Top Brand Affinities

Spinrilla
Score: 40.84
Palm Angels
Score: 18.68
Marni
Score: 15.74
Pro Tools
Score: 14.03
Akai
Score: 12.21
Kappa
Score: 10.88
SoundCloud
Score: 10.41
Amazon Music
Score: 9.49
Ableton
Score: 9.31
Champion
Score: 8.72
Beats Electronics
Score: 8.21
Hennessy
Score: 7.95
Brand Category Score
Spinrilla 40.84
Palm Angels 18.68
Marni 15.74
Pro Tools 14.03
Akai 12.21
Kappa 10.88
SoundCloud 10.41
Amazon Music 9.49
Ableton 9.31
Champion 8.72
Beats Electronics 8.21
Hennessy 7.95
Coach 7.69
New Era 7.66
Kodak 6.55
Dsquared 6.42
MISSGUIDED 6.36
Maison Margiela 6.19
American Airlines 6.00
Supreme 5.87
Moncler 5.75
Timberland 5.50
Sneakerhead 4.29
Kickstagram 4.17
shein 3.92
Stüssy 3.64
Los Angeles Lakers 3.59
Spotify Music 3.52
MTV 3.43
ASOS 3.42
Lacoste 3.38
ESPN 3.37
Fenty beauty 3.36
Dr. Martens 3.34
Polo Ralph Lauren 3.31
Versace 3.30
Calvin Klein 3.27
FashionNova 3.26
NFL 3.16
NBA 3.12
BALMAIN 3.08
SheInside 3.08
Gucci 3.07
Balenciaga 2.96
Sprite 2.95
Yves Saint Laurent 2.92
Fendi 2.90
Philips 2.72
Aston Martin 2.67
Coachella 2.61

Official Profiles

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Artist: Metro Boomin

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-25)

Total: 68,847,148

PLATFORM TOTAL %
Spotify Spotify 41,546,877 60.35%
Audiomack Audiomack 23,851,515 34.64%
Last.fm Last.fm 2,287,855 3.32%
Yandex Yandex 946,334 1.37%
Pandora Pandora 177,412 0.26%
Jiosaavn Jiosaavn 37,155 0.05%
Anghami Anghami 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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Trending Artist