Metrik
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
106,080
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:04:44 UTC
Genres
Biography
Metrik builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED KINGDOM, UNITED STATES, RUSSIA. With a heavily male (84%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,519 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Pioneer, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 106,080 · Engagements 2,110 · Rate 2.0% Posts 146 · Views 1,519 · Avg Likes 2,102 · Avg Comments 90 · Avg Views 1,519 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 37% 35-44: 12% 13-17: 3% |
Largest: 25-34 (45%); next: 18-24 (37%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED KINGDOM (16%) UNITED STATES (16%) RUSSIA (7%) GERMANY (6%) CZECHIA (5%) |
Top regions: UNITED KINGDOM (16%), UNITED STATES (16%), RUSSIA (7%) |
| Platform Engagement | Instagram: 1,973 avg likes/post · Youtube: 1,519 avg views/post | Best reach: Youtube 1,519 avg views; best engagement: Instagram 1,973 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
Phase One
Trancefamily
Akai
MOOG
SoundCloud
Sennheiser
Vauxhall
Tomorrowland
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 83.80 | |
| Pioneer | 55.49 | |
| Ableton | 47.12 | |
| Phase One | 40.77 | |
| Trancefamily | 21.88 | |
| Akai | 20.36 | |
| MOOG | 19.24 | |
| SoundCloud | 18.90 | |
| Sennheiser | 18.12 | |
| Vauxhall | 15.08 | |
| Tomorrowland | 10.52 | |
| Beats Electronics | 8.22 | |
| Pro Tools | 8.13 | |
| Jagermeister | 6.74 | |
| Myprotein | 6.54 | |
| New Line Cinema | 5.36 | |
| Spotify Music | 4.91 | |
| Warner Bros | 4.80 | |
| Pilsner Urquell | 4.66 | |
| Need for Speed | 4.45 | |
| RAZER | 4.37 | |
| Fallout | 4.13 | |
| Holden | 4.08 | |
| Counter-Strike | 3.95 | |
| Stüssy | 3.79 | |
| Nvidia | 3.73 | |
| Coachella | 3.50 | |
| ASUS | 3.40 | |
| Matrix | 3.31 | |
| Tesco | 3.30 | |
| Lollapalooza | 3.19 | |
| Chrysler | 3.11 | |
| Dr. Martens | 3.08 | |
| Carhartt | 3.03 | |
| Red Bull | 3.02 | |
| Monster Beverage | 2.98 | |
| Skoda | 2.87 | |
| ASOS | 2.83 | |
| Heineken | 2.83 | |
| Jack Daniels | 2.77 | |
| BBC | 2.77 | |
| Aston Martin | 2.65 | |
| Guinness | 2.62 | |
| Great Wall | 2.61 | |
| Showtime | 2.48 | |
| Volkswagen | 2.43 | |
| Vans | 2.42 | |
| McLaren | 2.41 | |
| Intel | 2.40 | |
| Sneakerhead | 2.37 |
Official Profiles
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LoginArtist: Metrik
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-19 08:00 UTC | Metrik | Fiber | Doornenburg, Netherlands | |
| 2025-12-20 07:00 UTC | Metrik | Fiber | Doornenburg, Netherlands | |
| 2026-01-30 22:00 UTC | Hospitality Weekender 2026 | Butlin's - Bognor Regis | Arun, United Kingdom | — |
