Mestiza
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
968,598
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:32:28 UTC
Biography
Formed in 2021 by two close friends and talented DJs/producers, MËSTIZA explores a distinct soundscape by merging traditional Spanish rhythms with contemporary electronic beats. Their project transcends boundaries, serving as an exploration of identity and creative self-expression beyond just music.
Mestiza converts attention from 25-34 & 18-24 audiences across SPAIN, UNITED STATES, UNITED KINGDOM. Audience shape is heavily male (55%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 36,862 avg views per post, with supportive conversation on Instagram. Shared audience with El Corte Ingles, Parfois, Pronovias underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 968,598 · Engagements 11,949 · Rate 1.2% Posts 553 · Views 56,462 · Avg Likes 11,780 · Avg Comments 214 · Avg Views 56,462 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 35% 35-44: 14% 45-64: 5% |
Largest: 25-34 (43%); next: 18-24 (35%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
SPAIN (30%) UNITED STATES (12%) UNITED KINGDOM (4%) RUSSIA (4%) FRANCE (3%) |
Top regions: SPAIN (30%), UNITED STATES (12%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 9,900 avg likes/post · Tiktok: 19,600 avg views/post · Youtube: 36,862 avg views/post | Best reach: Youtube 36,862 avg views; best engagement: Instagram 9,900 avg likes |
Top Brand Affinities
El Corte Ingles
Parfois
Pronovias
Desigual
Pioneer
JACQUEMUS
Iberia
Massimo Dutti
Loewe
Carolina Herrera
Calzedonia
Patek Philippe
| Brand | Category | Score |
|---|---|---|
| El Corte Ingles | 32.46 | |
| Parfois | 31.64 | |
| Pronovias | 22.21 | |
| Desigual | 19.29 | |
| Pioneer | 13.95 | |
| JACQUEMUS | 13.52 | |
| Iberia | 10.98 | |
| Massimo Dutti | 10.05 | |
| Loewe | 9.03 | |
| Carolina Herrera | 8.86 | |
| Calzedonia | 8.51 | |
| Patek Philippe | 8.30 | |
| PLAYMOBIL | 7.34 | |
| Ableton | 7.26 | |
| Emporio Armani | 6.86 | |
| Alexander McQueen | 6.82 | |
| Pull&Bear | 6.71 | |
| Dsquared | 6.30 | |
| OOTD Magazine | 6.08 | |
| Movistar | 5.98 | |
| Ryanair | 5.67 | |
| Moschino | 5.66 | |
| Moët & Chandon | 5.59 | |
| TOM FORD | 5.49 | |
| Stradivarius | 5.37 | |
| VidaSana | 5.35 | |
| Tomorrowland | 5.33 | |
| KARL LAGERFELD | 5.19 | |
| Harrods | 4.92 | |
| BALMAIN | 4.89 | |
| Kiko | 4.20 | |
| Iberostar Hotels & Resorts | 4.08 | |
| Valentino | 4.06 | |
| Miu Miu | 3.95 | |
| Armani | 3.83 | |
| Cafecito | 3.73 | |
| Pantone Inc | 3.66 | |
| Urban Outfitters | 3.66 | |
| Marc Jacobs | 3.65 | |
| SoundCloud | 3.63 | |
| Nespresso | 3.59 | |
| Montblanc | 3.44 | |
| Christian Louboutin | 3.41 | |
| Bershka | 3.40 | |
| ASOS | 3.30 | |
| Primark | 3.28 | |
| NARS Cosmetics | 3.25 | |
| Zara | 2.93 | |
| Yves Saint Laurent | 2.93 | |
| Dolce & Gabbana | 2.89 |
Official Profiles
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LoginArtist: Mestiza
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 06:00 UTC | MËSTIZA | Super Bock Arena - Pavilhão Rosa Mota | Porto, Portugal | |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
