Meshell Ndegeocello
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
176,680
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:50:53 UTC
Genres
Biography
Born Michelle Lynn Johnson, Ndegeocello's musical journey began in Washington, D.C., where she honed her skills playing bass in various bands before gaining recognition for her solo work. Over the years, she has collaborated with a wide range of artists and released a string of albums that push musical boundaries. Her latest projects, including The Omnichord Real Book and Red Hot & Ra: The Magic City, continue to showcase her innovative approach to music, earning her critical acclaim and accolades such as a Grammy for Best Alternative Jazz Album.
Meshell Ndegeocello is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, FRANCE, BRAZIL. The audience is male-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (25,461 avg views per post); Youtube builds the community layer. Affinity data highlights MOOG, Ampeg, Akai, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 176,680 · Engagements 1,529 · Rate 0.9% Posts 2,222 · Views 25,461 · Avg Likes 1,485 · Avg Comments 64 · Avg Views 25,461 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 35-44: 27% 18-24: 19% 45-64: 14% |
Largest: 25-34 (39%); next: 35-44 (27%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
UNITED STATES (44%) FRANCE (6%) BRAZIL (6%) ITALY (4%) JAPAN (4%) |
Top regions: UNITED STATES (44%), FRANCE (6%), BRAZIL (6%) |
| Platform Engagement | Instagram: 510 avg likes/post · Youtube: 25,461 avg views/post | Best reach: Youtube 25,461 avg views; best engagement: Youtube 975 avg likes |
Top Brand Affinities
MOOG
Ampeg
Akai
Mixcloud
Ableton
Pro Tools
Live Nation
Akg
Amazon Music
WNBA
HBO Max
Sennheiser
| Brand | Category | Score |
|---|---|---|
| MOOG | 84.47 | |
| Ampeg | 73.07 | |
| Akai | 27.04 | |
| Mixcloud | 25.49 | |
| Ableton | 23.85 | |
| Pro Tools | 23.67 | |
| Live Nation | 21.59 | |
| Akg | 20.04 | |
| Amazon Music | 17.95 | |
| WNBA | 14.55 | |
| HBO Max | 12.84 | |
| Sennheiser | 12.74 | |
| Atmos | 9.02 | |
| Movistar | 8.37 | |
| NBC | 7.77 | |
| Beats Electronics | 7.74 | |
| Spotify Music | 7.71 | |
| CNN | 7.71 | |
| Paramount Pictures | 7.31 | |
| Delta | 6.97 | |
| Verizon | 6.16 | |
| iHeartRadio Music Awards | 6.13 | |
| Kickstarter | 5.64 | |
| Bethesda Softworks | 5.42 | |
| Skoda | 5.38 | |
| SoundCloud | 5.13 | |
| MTV | 4.16 | |
| NORDSTROM | 4.04 | |
| FedEx | 3.78 | |
| Pixar | 3.64 | |
| Leica | 3.38 | |
| Hennessy | 3.25 | |
| Coachella | 2.84 | |
| ESPN | 2.83 | |
| Vogue | 2.79 | |
| Target | 2.79 | |
| Comedy Central | 2.74 | |
| Lollapalooza | 2.70 | |
| Paypal | 2.66 | |
| TOM FORD | 2.62 | |
| Amazon | 2.56 | |
| Yamaha | 2.53 | |
| Tiffany & Co | 2.49 | |
| Matrix | 2.49 | |
| Emporium | 2.48 | |
| Airbnb | 2.44 | |
| Nickelodeon | 2.44 | |
| Kodak | 2.41 | |
| Fenty beauty | 2.41 | |
| Philips | 2.39 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-12 04:00 UTC | Meshell Ndegeocello, Cory Henry, Annie and the Caldwells | Pioneer Works | New York, United States | |
| 2026-02-06 03:30 UTC | Meshell Ndegeocello | SOPAC | South Orange Performing Arts Center | South Orange, United States | |
| 2026-02-07 03:30 UTC | Meshell Ndegeocello | Morse Recital Hall | New Haven, United States | |
| 2026-02-08 04:00 UTC | Meshell Ndegeocello | Berklee Performance Center | Boston, United States | |
| 2026-02-12 03:00 UTC | Meshell Ndegeocello | Wheeler Opera House | Aspen, United States | |
| 2026-02-14 03:30 UTC | Meshell Ndegeocello | Newman Center for the Performing Arts | Denver, United States | |
| 2026-03-05 04:30 UTC | Meshell Ndegeocello | BOZAR | Brussels, Belgium | |
| 2026-03-27 03:00 UTC | Ladysmith Black Mambazo | The Music Center at Strathmore | North Bethesda, United States | |
| 2026-03-27 07:00 UTC | Meshell Ndegeocello | Music Center at Strathmore | North Bethesda, United States |
