Mersiv

Mersiv

Country: US | Gender: male

Influence: 54.73% Fanbase: 28.92% Trending: 67.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 243.66% • Very Strong

As of 2025-09-08

104,069

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:30 UTC

Genres

electronicelectronicdubstepothersexperimental bass

Biography

Mersiv, also known as Anderson Benoit Gallegos, has been a prominent figure in electronic music since 2015, captivating audiences with his unique "Pretty Dark Loud" sound that combines deep emotion with dynamic energy for an immersive listening experience. Gallegos discovered electronic music as a powerful outlet following the passing of his mother in 2012, drawing from his early musical influences in bands like Seether and Tool to craft a sound that offers both therapeutic solace and vibrant celebration.

Debuting with his album Pretty Dark Loud on MorFlo Records, Mersiv established his presence in the Freeform Electronic genre, showcasing his ability to blend emotional depth with a diverse range of sounds across 20 tracks that reflect his personal journey and artistic evolution. His subsequent release, Out of Bounds in 2023, further pushes musical boundaries with a mix of genres and collaborations with artists like Wreckno and PROBCAUSE, highlighting Mersiv's ongoing growth and ambition as an artist.

Mersiv Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Mersiv builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, CANADA, AUSTRALIA. With a heavily male (72%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,624 avg views per post), while Instagram provides social proof in comments and saves. Affinities with iHeartRaves, Phase One, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mersiv score 3.05%Very Strong bucket.
Brand: iHeartRavesBrand: Phase OneBrand: Ableton
Followers:104,069
Engagements:3,175
Rate:3.1%
Posts:805
Views:2,924
Avg Likes:3,147
Avg Comments:83
Avg Views:2,924

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 104,069 · Engagements 3,175 · Rate 3.1%
Posts 805 · Views 2,924 · Avg Likes 3,147 · Avg Comments 83 · Avg Views 2,924
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 40%
35-44: 10%
45-64: 4%
Largest: 25-34 (43%); next: 18-24 (40%)
Gender Split Female: 28%
Male: 72%
Non-binary/Other: 0%
Skews male (72%)
Top Countries UNITED STATES (80%)
CANADA (3%)
AUSTRALIA (2%)
MEXICO (2%)
UNITED KINGDOM (2%)
Top regions: UNITED STATES (80%), CANADA (3%), AUSTRALIA (2%)
Platform Engagement Instagram: 2,897 avg likes/post · Tiktok: 2,624 avg views/post · Youtube: 300 avg views/post Best reach: Tiktok 2,624 avg views; best engagement: Instagram 2,897 avg likes

Top Brand Affinities

iHeartRaves
Score: 243.66
Phase One
Score: 76.52
Ableton
Score: 48.52
Mapfre
Score: 44.38
Pioneer
Score: 22.93
Mulberry
Score: 21.65
SoundCloud
Score: 16.15
Akai
Score: 15.53
Trancefamily
Score: 13.97
Lollapalooza
Score: 12.70
Coors
Score: 10.71
Coachella
Score: 6.17
Brand Category Score
iHeartRaves 243.66
Phase One 76.52
Ableton 48.52
Mapfre 44.38
Pioneer 22.93
Mulberry 21.65
SoundCloud 16.15
Akai 15.53
Trancefamily 13.97
Lollapalooza 12.70
Coors 10.71
Coachella 6.17
Free People 6.07
American Eagle 5.87
Beats Electronics 5.46
Bud Light 5.43
Tomorrowland 5.32
Margaritaville 5.12
Steve Madden 5.03
Verizon 4.81
Taco Bell 4.49
Hennessy 4.13
Lululemon Athletica 4.11
Busch 4.04
Gymshark 3.58
Spotify Music 3.40
Monster Beverage 3.24
Gatorade 3.20
Showtime 3.19
Chrysler 3.18
Matrix 2.98
Carhartt 2.78
Emporium 2.64
Urban Outfitters 2.62
Dr. Martens 2.57
Budweiser 2.50
Cadillac 2.38
Pepsi 2.37
Airbnb 2.30
Chipotle Mexican Grill 2.21
Philips 2.21
Sprite 2.09
Subaru 2.09
Polaroid 2.08
Victoria's Secret 2.08
Walmart 2.04
Vans 2.00
Activision Blizzard 1.99
The North Face 1.94
Sunnies Studios 1.93

Official Profiles

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Artist: Mersiv

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Mersiv today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-08-29)

Total: 244,241

PLATFORM TOTAL %
Spotify Spotify 238,885 97.81%
Pandora Pandora 5,356 2.19%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-13 04:00 UTC Mersiv, Know Good, Dennett Encore Event Center San Diego, United States
2025-12-20 05:00 UTC Mersiv, Dennett, Mystic Methods Ayva Center Houston, United States
2025-12-21 05:00 UTC Mersiv, Ravenscoon, Dennett, SuperAve. SILO Dallas Dallas, United States
2025-12-31 02:00 UTC REZZ, Whethan, Crankdat, Ray Volpe, Mersiv, EAZYBAKED, GorillaT, Levity, Lumasi, Dennett The Fairgrounds Nashville Nashville, United States

Trending Artist