Mero Brand Affinity ranks highest Koton at 56.91% . Very Strong. Score DMDB 65.23% | Fanbase 51.20%

Mero — hip-hop & rap artist from DE.

MERO is a young rapper from Rüsselsheim with Turkish roots. He quickly gained a large fanbase through freestyle mobile videos before releasing official singles…

Mero

Recognizable

Country: DE | Gender: male | Artist ID: 0a2ad40e-eefb-11e8-8ecd-549f35141000

Find Artist

Genres

hip-hop & raphip-hop/rapgerman hip hop

Influential: 65.23% Fanbase: 51.20% Trending: 72.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Koton • 56.91% • Very Strong

As of 2025-09-09

8,817,064

Social Media Followers

As of 2025-09-09

02:35:01

Hours Airplay

As of 2025-09-09

Scores

Score: DMDB 65.23% | Fanbase 51.20% | Trending 72.25% | CAREER STAGE: MAINSTREAM

Biography

MERO is a young rapper from Rüsselsheim with Turkish roots. He quickly gained a large fanbase through freestyle mobile videos before releasing official singles like "Baller los," "Hobby Hobby," and "Wolke 10," which topped the German charts and boosted his social media presence. Known for his precise double-time rap technique and contemporary pop-oriental sounds, MERO also delivers catchy sung hooks.

Following the success of MERO's debut album "YA HERO YA MERO" and his second studio album "UNIKAT," fans can anticipate the release of his highly anticipated third album this summer.

Report Date: 2025-09-09

Mero engages 18-24 & 25-34 audiences with repeatable results in GERMANY, TüRKIYE, AUSTRIA. The fan base skews heavily male (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,500,000 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Koton, Alpha Industries, Gamescom, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mero score 2.80% — Strong bucket.

Brand: KotonBrand: Alpha IndustriesBrand: Gamescom

Followers:8,817,064

Engagements:247,194

Rate:2.8%

Posts:255

Avg Likes:233,252

Avg Comments:2,414

Avg Views:1,586,847

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,817,064 · Engagements 247,194 · Rate 2.8% Posts 255 · Views 1,586,847 · Avg Likes 233,252 · Avg Comments 2,414 · Avg Views 1,586,847	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 8% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	GERMANY (43%) TüRKIYE (31%) AUSTRIA (3%) UNITED STATES (3%) SWITZERLAND (3%)	Top regions: GERMANY (43%), TüRKIYE (31%), AUSTRIA (3%)
Platform Engagement	Instagram: 133,573 avg likes/post · Tiktok: 1,500,000 avg views/post · Youtube: 86,847 avg views/post	Best reach: Tiktok 1,500,000 avg views; best engagement: Instagram 133,573 avg likes

Top Brand Affinities

Koton

Score: 56.91

Alpha Industries

Score: 21.74

Gamescom

Score: 18.05

Show TV

Score: 16.30

Turkish Airlines

Score: 15.80

Palm Angels

Score: 12.47

Trabzonspor

Score: 12.01

Fenerbahce

Score: 11.37

Braun

Score: 11.24

Dsquared

Score: 10.55

Vodafone

Score: 10.50

BRABUS

Score: 10.46

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Top Brand Affinities

Brand	Category	Score
Koton		56.91
Alpha Industries		21.74
Gamescom		18.05
Show TV		16.30
Turkish Airlines		15.80
Palm Angels		12.47
Trabzonspor		12.01
Fenerbahce		11.37
Braun		11.24
Dsquared		10.55
Vodafone		10.50
BRABUS		10.46
Besiktas		9.99
Zalando		9.80
Stone Island		9.69
Damat		9.54
Accor Hotels		9.27
HYATT		9.08
Alexander McQueen		8.74
OOTD Magazine		8.50
Sarar		7.65
MISSGUIDED		7.54
Anantara		7.53
Emporio Armani		7.39
Jumeirah		7.39
Galatasaray		7.38
Foot Locker		6.72
Lay's		6.59
Champion		6.58
JACQUEMUS		6.14
boohoo		6.00
Tommy Hilfiger		5.78
Selfridges		5.77
BALMAIN		5.76
Moncler		5.51
Lacoste		5.41
shein		5.24
Rolex		4.98
Dolce & Gabbana		4.90
Rolls-Royce		4.63
Opel		4.51
Olaplex		4.41
UEFA		4.34
Mercedes-Benz		4.27
ALDI		4.11
Coach		4.11
Hugo Boss		4.08
TOM FORD		3.91
SheInside		3.84
Hublot		3.66