Merkules

Merkules — hip-hop & rap artist from CA.

Merkules, with his raw talent and genuine humbleness, has garnered a rapidly growing fanbase through his signature "hangover rap" style. Collaborating with…

Influence: 59.67% Fanbase: 41.66% Trending: 68.67% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Crown Royal • 17.84% • Very Strong

As of 2025-09-09

2,516,150

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:58 UTC

Genres

hip-hop & rappop rapcanadian hip hophip-hop/rapbc underground hip hopcontemporary hip hophip hoptrap

Biography

Merkules, with his raw talent and genuine humbleness, has garnered a rapidly growing fanbase through his signature "hangover rap" style. Collaborating with Hip-Hop icons like The Game and DMX, Merkules has earned respect worldwide, evident in the 75 million streams his albums Trust Your Gut, Cole, and Special Occasion amassed from 2017-2019. His witty wordplay and no-nonsense tone have solidified his place in the music industry.

In a recent milestone, Merkules gained mainstream exposure by having his song "Bass" ft. Hopsin & Tech N9ne featured in the remastered video game Tony Hawk's Pro Skater 1 + 2. Additionally, his appearance on Dr. Phil while promoting "Apply Pressure" showcased his willingness to offer support and guidance to aspiring artists, emphasizing the importance of staying clean in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Merkules builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (81%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (56,847 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Crown Royal, Scotiabank, Akai point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Merkules score 0.46% — Low bucket.

Brand: Crown RoyalBrand: ScotiabankBrand: Akai

Followers:2,516,150

Engagements:11,687

Rate:0.5%

Posts:6,305

Avg Likes:10,863

Avg Comments:993

Avg Views:67,947

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,516,150 · Engagements 11,687 · Rate 0.5% Posts 6,305 · Views 67,947 · Avg Likes 10,863 · Avg Comments 993 · Avg Views 67,947	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 40% 35-44: 12% 13-17: 4%	Largest: 18-24 (41%); next: 25-34 (40%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (45%) CANADA (15%) UNITED KINGDOM (7%) AUSTRALIA (4%) GERMANY (3%)	Top regions: UNITED STATES (45%), CANADA (15%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 4,162 avg likes/post · Tiktok: 11,100 avg views/post · Youtube: 56,847 avg views/post	Best reach: Youtube 56,847 avg views; best engagement: Youtube 6,209 avg likes

Top Brand Affinities

Crown Royal

Score: 17.84

Scotiabank

Score: 14.89

Akai

Score: 13.88

Tagaz

Score: 13.40

GMC

Score: 12.85

Hoonigan

Score: 12.61

Amazon Music

Score: 11.01

Bud Light

Score: 9.50

Tim Hortons

Score: 7.75

Pro Tools

Score: 7.33

Dodge

Score: 7.30

Pontiac

Score: 6.95

Brand	Category	Score
Crown Royal		17.84
Scotiabank		14.89
Akai		13.88
Tagaz		13.40
GMC		12.85
Hoonigan		12.61
Amazon Music		11.01
Bud Light		9.50
Tim Hortons		7.75
Pro Tools		7.33
Dodge		7.30
Pontiac		6.95
MamaBear		6.54
NHL		6.01
Acura		5.86
SoundCloud		5.66
Volcom		5.61
Budweiser		5.10
Nixon		5.09
Harley-Davidson		5.09
Ableton		5.04
Pilsner Urquell		4.96
Hennessy		4.86
Beats Electronics		4.76
Pacific Northwest Wonderland		4.64
Chevrolet		4.49
Coors		4.27
Holden		4.21
Ford		4.09
Carhartt		4.08
Jeep		4.02
Monster Beverage		3.73
Mortal Kombat		3.63
Jack Daniels		3.53
Columbia Pictures		3.44
UFC		3.37
Subaru		3.26
Comedy Central		3.23
Mazda		3.21
Cadillac		3.18
Rover		3.17
Chrysler		3.11
Mitsubishi		3.08
Nickelodeon		2.88
Jaguar		2.83
NFL		2.80
Sneakerhead		2.69
Honda		2.66
Call of Duty		2.65
Los Angeles Lakers		2.63