Mergui

Mergui — pop artist from IL.

Israel-born, LA-based singer-songwriter Mergui is known for challenging pop music norms with his passionate music. His debut single "Sucks to Know You (F.U.)"…

Influence: 53.40% Fanbase: 26.25% Trending: 66.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

KKW Beauty • 20.54% • Very Strong

As of 2025-09-09

985,083

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:17 UTC

Genres

poppopisraeli popmainstream pop

Biography

Israel-born, LA-based singer-songwriter Mergui is known for challenging pop music norms with his passionate music. His debut single "Sucks to Know You (F.U.)" from the EP Dark Side Of The Rainbow garnered millions of streams and led to performances opening for Bruno Mars and Maroon 5. In 2024, he released Shadows of Blue, including the track “On My Way Up,” and opened for Forest Blakk’s The Love & Loss Tour, playing 28 shows across the US and Canada. Mergui's latest EP, Nobody Really Knows, featuring the single “Criminal” and a cover of "Say Something" by A Great Big World, is out now.

Top Brand Affinities

Report Date: 2025-09-09

Mergui resonates with 18-24 & 25-34 audiences and sustains presence in ISRAEL, UNITED STATES, RUSSIA. The demographic is heavily female (57%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 66,300 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with KKW Beauty, OFRA, Armani Beauty maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mergui score 0.87% — Low bucket.

Brand: KKW BeautyBrand: OFRABrand: Armani Beauty

Followers:985,083

Engagements:8,541

Rate:0.9%

Posts:1,166

Avg Likes:8,063

Avg Comments:167

Avg Views:72,221

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 985,083 · Engagements 8,541 · Rate 0.9% Posts 1,166 · Views 72,221 · Avg Likes 8,063 · Avg Comments 167 · Avg Views 72,221	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 25% 13-17: 12% 35-44: 11%	Largest: 18-24 (47%); next: 25-34 (25%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	ISRAEL (87%) UNITED STATES (4%) RUSSIA (1%) PALESTINIAN TERRITORIES (1%) ITALY (1%)	Top regions: ISRAEL (87%), UNITED STATES (4%), RUSSIA (1%)
Platform Engagement	Instagram: 2,123 avg likes/post · Tiktok: 66,300 avg views/post · Youtube: 5,921 avg views/post	Best reach: Tiktok 66,300 avg views; best engagement: Tiktok 5,746 avg likes

Top Brand Affinities

KKW Beauty

Score: 20.54

OFRA

Score: 20.13

Armani Beauty

Score: 13.92

Score: 10.01

NARS Cosmetics

Score: 6.31

Bobbi Brown Cosmetics

Score: 5.83

Smashbox

Score: 4.81

Pull&Bear

Score: 4.39

Steve Madden

Score: 4.37

American Eagle

Score: 4.32

Baileys

Score: 4.21

Make Up For Ever

Score: 3.76

Brand	Category	Score
KKW Beauty		20.54
OFRA		20.13
Armani Beauty		13.92
Next		10.01
NARS Cosmetics		6.31
Bobbi Brown Cosmetics		5.83
Smashbox		4.81
Pull&Bear		4.39
Steve Madden		4.37
American Eagle		4.32
Baileys		4.21
Make Up For Ever		3.76
Kylie Cosmetics		3.65
Estee Lauder		3.59
Urban Outfitters		3.57
shein		3.40
ASOS		3.38
NBC		3.26
Christian Dior		3.07
Primark		3.03
Dolce & Gabbana		2.98
Calvin Klein		2.98
Garnier		2.93
Stradivarius		2.90
L'Oréal Paris		2.88
SheInside		2.86
Babybump		2.67
Bershka		2.59
Fila		2.57
Levi's		2.55
Tomorrowland		2.55
Coachella		2.54
Zara		2.46
H&M		2.44
Lancôme		2.42
Dr. Martens		2.30
MAC Cosmetics		2.28
Michael Kors		2.13
Polo Ralph Lauren		2.06
Under Armour		2.05
Fendi		2.02
Walmart		1.97
Vogue		1.95
Victoria's Secret		1.94
Anastasia Beverly Hills		1.90
Fenty beauty		1.89
Pandora		1.87
Tarte Cosmetics		1.74
NYX Cosmetics		1.73
Tommy Hilfiger		1.67