Mercy Masika

Mercy Masika — pop artist from KE.

Mercy, a prominent Gospel Music Minister, began her music career early under the guidance of her mother, renowned Gospel singer Agnes Masika. Known for her…

Influence: 49.91% Fanbase: 42.67% Trending: 53.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Smite • 22.09% • Very Strong

As of 2025-09-09

1,256,916

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:41 UTC

Genres

poptanzanian popmainstream popafricanazontobeatsspiritualschristianswahili gospelchristian music

Biography

Mercy, a prominent Gospel Music Minister, began her music career early under the guidance of her mother, renowned Gospel singer Agnes Masika. Known for her spiritually enriching and Bible-based music, Mercy has released her 8th album after over two decades in the industry.

In addition to her music career, Mercy serves as a Goodwill Ambassador for UNHCR, advocating for refugees in Kenya. She is also actively involved in campaigns promoting Youth in Agriculture. Her latest album, "Zaidi," reflects her deep spiritual journey and desire to deepen her relationship with God, featuring 11 songs produced by Still Alive Productions, with whom she has a long-standing collaboration.

Top Brand Affinities

Report Date: 2025-09-09

Mercy Masika stands out with 25-34 & 18-24 audiences across KENYA, TANZANIA, UNITED STATES. The profile is heavily male (57%), and content lands hardest on Youtube, where posts average 1,900 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Smite, Airtel, Rapha, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mercy Masika a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mercy Masika score 0.06% — Low bucket.

Brand: SmiteBrand: AirtelBrand: Rapha

Followers:1,256,916

Engagements:745

Rate:0.1%

Posts:4,983

Avg Likes:748

Avg Comments:16

Avg Views:1,900

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,256,916 · Engagements 745 · Rate 0.1% Posts 4,983 · Views 1,900 · Avg Likes 748 · Avg Comments 16 · Avg Views 1,900	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 54% 18-24: 34% 35-44: 8% 13-17: 2%	Largest: 25-34 (54%); next: 18-24 (34%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	KENYA (71%) TANZANIA (12%) UNITED STATES (5%) UNITED KINGDOM (2%) UNITED ARAB EMIRATES (1%)	Top regions: KENYA (71%), TANZANIA (12%), UNITED STATES (5%)
Platform Engagement	Instagram: 628 avg likes/post · Youtube: 1,900 avg views/post	Best reach: Youtube 1,900 avg views; best engagement: Instagram 628 avg likes

Top Brand Affinities

Smite

Score: 22.09

Airtel

Score: 16.92

Rapha

Score: 9.89

CNN

Score: 6.28

Clarks

Score: 6.01

Colgate

Score: 4.99

Timberland

Score: 4.03

Rolls-Royce

Score: 2.60

Intel

Score: 2.56

Nokia

Score: 2.51

Bugatti

Score: 2.37

FOREX

Score: 2.03

Brand	Category	Score
Smite		22.09
Airtel		16.92
Rapha		9.89
CNN		6.28
Clarks		6.01
Colgate		4.99
Timberland		4.03
Rolls-Royce		2.60
Intel		2.56
Nokia		2.51
Bugatti		2.37
FOREX		2.03
Paramount Pictures		1.88
Subaru		1.62
Pepsi		1.58
FashionNova		1.56
Huawei		1.50
Coca-Cola		1.43
Airbnb		1.39
Mazda		1.36
Bentley		1.30
Rolex		1.27
Maybelline		1.26
BBC		1.24
Beats Electronics		1.20
National Geographic		1.20
The Olympic Games		1.17
Toyota		1.15
Guinness		1.15
Los Angeles Lakers		1.09
Samsung Group		1.07
SoundCloud		0.97
Burberry		0.95
musical.ly		0.95
Vogue		0.92
Lamborghini		0.91
FIFA		0.89
Tesla Motors		0.88
NBA		0.86
Paypal		0.84
Louis Vuitton		0.80
Prada		0.78
Google		0.77
Gucci		0.73
Nissan		0.62
Adidas		0.61
Nike		0.60
Nikon		0.60
Spotify Music		0.56
Porsche		0.55