Mercury Rev

Mercury Rev

Country: US

Influence: 56.84% Fanbase: 37.00% Trending: 66.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 70.45% • Very Strong

As of 2025-09-09

18,425

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:38:04 UTC

Genres

popchamber popbuffalo ny indieindie poprockart rockrockalternativealternative rockindie rockalternativeshoegazeothersmelancholia

Biography

Mercury Rev's journey from avant-pop mischief-makers to purveyors of majestic psych-pop has been a unique and evolving one, marked by a blend of shoegaze, noise pop, and experimental music. Their ambitious musical evolution from the '90s to the present day has seen them explore a wide range of styles, from free jazz excursions to fresh takes on Americana. Despite initial critical acclaim, it wasn't until their breakthrough album, Deserter's Songs in 1998, that they achieved commercial success, solidifying their place in the music industry.

Formed at the State University of New York at Buffalo in the late '80s, Mercury Rev's lineup changes and musical expansions have been integral to their growth. From their early days of improvised soundtracks to their later experimentation with electronic elements and heartfelt songwriting, the band's dedication to heartfelt emotion and innovation has remained constant throughout their career. Their discography is a testament to their exploratory spirit, from their influential early releases like Yerself Is Steam and Boces to their more recent projects paying homage to iconic albums, showcasing a band that continues to push boundaries and defy expectations.

Mercury Rev Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Mercury Rev cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, UNITED KINGDOM, FRANCE. A heavily male (77%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 4,458 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Ampeg, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mercury Rev score 1.09%Moderate bucket.
Brand: MOOGBrand: AmpegBrand: Live Nation
Followers:18,425
Engagements:200
Rate:1.1%
Posts:435
Views:4,458
Avg Likes:200
Avg Comments:65
Avg Views:4,458

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 18,425 · Engagements 200 · Rate 1.1%
Posts 435 · Views 4,458 · Avg Likes 200 · Avg Comments 65 · Avg Views 4,458
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
35-44: 26%
18-24: 21%
45-64: 15%
Largest: 25-34 (36%); next: 35-44 (26%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries UNITED STATES (24%)
UNITED KINGDOM (16%)
FRANCE (9%)
ITALY (7%)
BRAZIL (6%)
Top regions: UNITED STATES (24%), UNITED KINGDOM (16%), FRANCE (9%)
Platform Engagement Instagram: 105 avg likes/post · Youtube: 4,458 avg views/post Best reach: Youtube 4,458 avg views; best engagement: Instagram 105 avg likes

Top Brand Affinities

MOOG
Score: 70.45
Ampeg
Score: 45.46
Live Nation
Score: 40.05
Mixcloud
Score: 33.71
Warner Music
Score: 28.34
Akg
Score: 19.09
Hurley
Score: 12.05
Hasselblad
Score: 11.72
Tate Modern
Score: 11.61
Sennheiser
Score: 10.00
Ableton
Score: 9.97
Pro Tools
Score: 9.18
Brand Category Score
MOOG 70.45
Ampeg 45.46
Live Nation 40.05
Mixcloud 33.71
Warner Music 28.34
Akg 19.09
Hurley 12.05
Hasselblad 11.72
Tate Modern 11.61
Sennheiser 10.00
Ableton 9.97
Pro Tools 9.18
Amazon Music 8.47
Spotify Music 8.39
Lollapalooza 8.01
Kickstarter 7.96
Atmos 7.05
Vauxhall 6.78
Paramount Pictures 6.52
Nixon 6.03
Warner Bros 5.84
Coachella 5.09
eBay 5.05
iHeartRadio Music Awards 5.01
Pilsner Urquell 4.93
BBC 4.83
Dr. Martens 4.77
Leica 4.68
Polaroid 4.40
MTV 4.25
Movistar 4.24
SoundCloud 4.16
Guinness 4.12
Columbia Pictures 3.95
Summit Entertainment 3.65
Lush 3.57
Campari 3.40
Pringles 3.19
Snoopy And The Peanuts Gang 3.18
Kodak 3.16
Pixar 3.15
Tesco 3.12
Star Wars 3.08
Emporium 3.08
Beats Electronics 3.02
Showtime 3.00
Philips 2.89
Jaguar 2.88
Carhartt 2.84
Pepsi 2.71

Official Profiles

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Artist: Mercury Rev

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Mercury Rev today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-26)

Total: 225,244

PLATFORM TOTAL %
Spotify Spotify 225,244 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

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