Mental Cruelty
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
62,675
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:53 UTC
Genres
Biography
Join us in embracing a new era of darkness through blackened heavy music that explores infernal gates and rebirth. This album features a mind-bending blend of heavy musical influences, combining epic symphonic orchestras with slam breakdowns, inspired by nature, death, and inner demons.
Mental Cruelty connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, GERMANY, BRAZIL. With a heavily male (90%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 2,771 avg views per post; Instagram adds dependable engagement depth. Overlap with Impericon, Ampeg, Live Nation highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Mental Cruelty moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 62,675 · Engagements 1,651 · Rate 2.6% Posts 412 · Views 5,472 · Avg Likes 1,622 · Avg Comments 46 · Avg Views 5,472 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 38% 35-44: 11% 13-17: 3% |
Largest: 18-24 (47%); next: 25-34 (38%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED STATES (28%) GERMANY (10%) BRAZIL (6%) MEXICO (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (28%), GERMANY (10%), BRAZIL (6%) |
| Platform Engagement | Instagram: 1,368 avg likes/post · Tiktok: 2,701 avg views/post · Youtube: 2,771 avg views/post | Best reach: Youtube 2,771 avg views; best engagement: Instagram 1,368 avg likes |
Top Brand Affinities
Impericon
Ampeg
Live Nation
FromSoftware
Bloodborne
Metal Gear Solid
Sennheiser
Accor Hotels
Resident Evil
Borderlands
Amazon Music
Fallout
| Brand | Category | Score |
|---|---|---|
| Impericon | 489.35 | |
| Ampeg | 31.21 | |
| Live Nation | 25.64 | |
| FromSoftware | 25.49 | |
| Bloodborne | 19.98 | |
| Metal Gear Solid | 16.60 | |
| Sennheiser | 14.47 | |
| Accor Hotels | 10.17 | |
| Resident Evil | 10.09 | |
| Borderlands | 9.96 | |
| Amazon Music | 9.64 | |
| Fallout | 9.37 | |
| Monster Beverage | 8.73 | |
| Mortal Kombat | 8.44 | |
| Pro Tools | 8.42 | |
| Hot Topic | 8.36 | |
| Diablo | 7.52 | |
| The Last of Us | 7.48 | |
| World of Warcraft | 7.48 | |
| Jagermeister | 7.20 | |
| God of War | 7.03 | |
| Capcom | 6.93 | |
| Spotify Music | 6.81 | |
| Final Fantasy | 6.33 | |
| RAZER | 5.65 | |
| Comedy Central | 5.61 | |
| Volcom | 5.34 | |
| Bethesda Softworks | 5.00 | |
| Taco Bell | 4.62 | |
| Vans | 4.53 | |
| SoundCloud | 4.34 | |
| Bandai Namco | 4.10 | |
| NHL | 4.05 | |
| The Witcher | 3.86 | |
| Xbox | 3.85 | |
| Carhartt | 3.77 | |
| Ubisoft | 3.76 | |
| Activision Blizzard | 3.59 | |
| Nintendo | 3.57 | |
| AMC | 3.38 | |
| Jack Daniels | 3.38 | |
| PlayStation | 3.37 | |
| Matrix | 3.32 | |
| Call of Duty | 3.25 | |
| Pokemon Go | 3.20 | |
| Gundam | 3.04 | |
| Dr. Martens | 3.03 | |
| WWE | 2.95 | |
| Star Wars | 2.93 | |
| Counter-Strike | 2.87 |
Official Profiles
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LoginArtist: Mental Cruelty
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-28 02:45 UTC | Caliban, Mental Cruelty, Strength, Doomcrusher | Klubhaus | Saalfeld/Saale, Germany | |
| 2025-12-29 02:45 UTC | Caliban, Mental Cruelty, Strength, Mental, Doomcrusher | Das Bett | Frankfurt, Germany | |
| 2025-12-30 02:45 UTC | Caliban, Mental Cruelty, Strength, Doomcrusher | Kulttempel | Oberhausen, Germany | |
| 2026-03-08 04:00 UTC | Mental Cruelty, Kanonenfieber | Amager Bio | Copenhagen, Denmark | |
| 2026-03-09 02:00 UTC | Mental Cruelty, Kanonenfieber | Fållan | Stockholm, Sweden | |
| 2026-03-11 02:00 UTC | Mental Cruelty, Kanonenfieber | Progresja | Warsaw, Poland | |
| 2026-03-12 02:00 UTC | Mental Cruelty, Kanonenfieber | Rock and Roll Garage | Ostrava, Czechia | |
| 2026-03-13 03:00 UTC | Mental Cruelty, Kanonenfieber | Orpheum | Graz, Austria | |
| 2026-03-14 02:30 UTC | Mental Cruelty, Kanonenfieber | Alcatraz | Milan, Italy | |
| 2026-03-15 03:00 UTC | Mental Cruelty, Kanonenfieber | Kulturzentrum Presswerk | Arbon, Switzerland | |
| 2026-03-16 01:30 UTC | Mental Cruelty, Kanonenfieber | Kulturfabrik Kofmehl | Solothurn, Switzerland | |
| 2026-03-17 03:00 UTC | Mental Cruelty, Kanonenfieber | LKA Longhorn // Ausverkauft! | Stuttgart, Germany | |
| 2026-03-19 02:30 UTC | Mental Cruelty, Kanonenfieber | Trix | Antwerp, Belgium | |
| 2026-03-20 02:00 UTC | Mental Cruelty, Kanonenfieber | Poppodium 013 | Tilburg, Netherlands | |
| 2026-03-21 03:00 UTC | Mental Cruelty, Kanonenfieber | Carlswerk Victoria | Cologne, Germany | |
| 2026-03-22 03:00 UTC | Mental Cruelty, Kanonenfieber | Huxleys Neue Welt | Berlin, Germany | |
| 2026-03-23 03:00 UTC | Kanonenfieber, Betterov | Schlachthof Wiesbaden | Wiesbaden, Germany | |
| 2026-03-24 02:30 UTC | Mental Cruelty, Kanonenfieber | Alter Schlachthof Dresden | Dresden, Germany | |
| 2026-03-25 02:30 UTC | Mental Cruelty, Kanonenfieber | Inselpark Arena | Hamburg, Germany | |
| 2026-03-28 00:00 UTC | Kanonenfest 2026 | Brose Arena | Bamberg, Germany |
