Men at Work

Men at Work — pop artist from AU.

Men at Work, a new wave band from Australia, gained international success in 1982 with their debut album, Business as Usual, featuring hits like "Who Can It Be…

Recognizable

Country: AU | Artist ID: 11e81bd0-f5de-d570-9b1d-a0369fe50396

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Genres

popnew romanticnew wave poprockrocknew wavealbum rocksoft rockmellow goldaustralian rockpop rock

Influential: 61.05% Fanbase: 56.31% Trending: 63.42%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-09

699,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.05% | Fanbase 56.31% | Trending 63.42% | CAREER STAGE: MAINSTREAM

Biography

Men at Work, a new wave band from Australia, gained international success in 1982 with their debut album, Business as Usual, featuring hits like "Who Can It Be Now?" and "Down Under." The band, formed in 1978 by Colin Hay and Ron Strykert, disbanded in 1985 after releasing their third album, Two Hearts.

Colin Hay, originally from Scotland, founded Men at Work with Ron Strykert in Melbourne. The band quickly rose to fame in Australia and internationally, winning a Grammy for Best New Artist in 1982. After disbanding, Hay pursued a solo career with limited success. Men at Work briefly reunited in the '90s and continued to make occasional live appearances, until the passing of member Greg Ham in 2012.

Report Date: 2025-09-09

Men at Work maintains consistent pull among 25-34 & 18-24 audiences across BRAZIL, UNITED STATES, AUSTRALIA. The audience leans heavily male (76%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,092,605 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Men at Work score 1.37% — Moderate bucket.

Followers:699,000

Engagements:9,577

Rate:1.4%

Posts:16

Avg Likes:9,272

Avg Comments:443

Avg Views:1,092,605

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 699,000 · Engagements 9,577 · Rate 1.4% Posts 16 · Views 1,092,605 · Avg Likes 9,272 · Avg Comments 443 · Avg Views 1,092,605	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 33% 35-44: 19% 45-64: 11%	Largest: 25-34 (34%); next: 18-24 (33%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	BRAZIL (22%) UNITED STATES (22%) AUSTRALIA (5%) PERU (5%) CANADA (4%)	Top regions: BRAZIL (22%), UNITED STATES (22%), AUSTRALIA (5%)
Platform Engagement	Youtube: 1,092,605 avg views/post	Best reach: Youtube 1,092,605 avg views; best engagement: Youtube 9,272 avg likes