Men at Work
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
699,000
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-28 06:49:02 UTC
Genres
Biography
Colin Hay, originally from Scotland, founded Men at Work with Ron Strykert in Melbourne. The band quickly rose to fame in Australia and internationally, winning a Grammy for Best New Artist in 1982. After disbanding, Hay pursued a solo career with limited success. Men at Work briefly reunited in the '90s and continued to make occasional live appearances, until the passing of member Greg Ham in 2012.
Men at Work maintains consistent pull among 25-34 & 18-24 audiences across BRAZIL, UNITED STATES, AUSTRALIA. The audience leans heavily male (76%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,092,605 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 699,000 · Engagements 9,577 · Rate 1.4% Posts 16 · Views 1,092,605 · Avg Likes 9,272 · Avg Comments 443 · Avg Views 1,092,605 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 33% 35-44: 19% 45-64: 11% |
Largest: 25-34 (34%); next: 18-24 (33%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
BRAZIL (22%) UNITED STATES (22%) AUSTRALIA (5%) PERU (5%) CANADA (4%) |
Top regions: BRAZIL (22%), UNITED STATES (22%), AUSTRALIA (5%) |
| Platform Engagement | Youtube: 1,092,605 avg views/post | Best reach: Youtube 1,092,605 avg views; best engagement: Youtube 9,272 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-10 02:30 UTC | Men at Work, Colin Hay | Cerritos Center for the Performing Arts | Cerritos, United States |
