Melvitto

Melvitto — pop artist from US.

I am a laid-back individual.

Influence: 60.85% Fanbase: 42.12% Trending: 70.22% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

boohoo • 17.09% • Very Strong

As of 2025-09-09

116,135

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:28 UTC

Genres

popnigerian popothersworldwide

Biography

I am a laid-back individual.

Top Brand Affinities

Report Date: 2025-09-09

Melvitto is already in the conversation with 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, KENYA. The audience is female-leaning (54%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (19,799 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to boohoo, MISSGUIDED, ASOS points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melvitto score 2.05% — Strong bucket.

Brand: boohooBrand: MISSGUIDEDBrand: ASOS

Followers:116,135

Engagements:2,375

Rate:2.0%

Posts:69

Avg Likes:2,341

Avg Comments:81

Avg Views:23,115

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 116,135 · Engagements 2,375 · Rate 2.0% Posts 69 · Views 23,115 · Avg Likes 2,341 · Avg Comments 81 · Avg Views 23,115	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 35% 13-17: 7% 35-44: 3%	Largest: 18-24 (55%); next: 25-34 (35%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED KINGDOM (18%) UNITED STATES (18%) KENYA (9%) FRANCE (7%) GHANA (7%)	Top regions: UNITED KINGDOM (18%), UNITED STATES (18%), KENYA (9%)
Platform Engagement	Instagram: 1,696 avg likes/post · Tiktok: 3,316 avg views/post · Youtube: 19,799 avg views/post	Best reach: Youtube 19,799 avg views; best engagement: Instagram 1,696 avg likes

Top Brand Affinities

boohoo

Score: 17.09

MISSGUIDED

Score: 14.04

ASOS

Score: 9.61

Amazon Music

Score: 8.23

FashionNova

Score: 7.88

River Island

Score: 7.49

SoundCloud

Score: 7.27

shein

Score: 6.58

JACQUEMUS

Score: 6.53

Pioneer

Score: 6.31

Hennessy

Score: 6.27

Fenty beauty

Score: 5.87

Brand	Category	Score
boohoo		17.09
MISSGUIDED		14.04
ASOS		9.61
Amazon Music		8.23
FashionNova		7.88
River Island		7.49
SoundCloud		7.27
shein		6.58
JACQUEMUS		6.53
Pioneer		6.31
Hennessy		6.27
Fenty beauty		5.87
Ableton		5.51
SheInside		5.41
Beats Electronics		5.17
Spotify Music		5.06
Steve Madden		4.64
CNN		4.15
Primark		4.06
Bershka		3.54
Versace		3.37
H&M		3.27
Zara		3.26
Kodak		3.16
Monster Beverage		3.15
Vogue		3.02
Balenciaga		2.99
Timberland		2.78
Pull&Bear		2.74
Fila		2.70
Topshop		2.69
Puma		2.63
Urban Outfitters		2.52
musical.ly		2.45
MTV		2.43
BBC		2.36
Forever 21		2.36
Dr. Martens		2.21
KENZO		2.14
Nike		2.09
Christian Louboutin		2.09
NYX Cosmetics		1.98
Fendi		1.88
Prada		1.87
Paramount Pictures		1.87
Christian Dior		1.84
Louis Vuitton		1.83
Gucci		1.80
Victoria's Secret		1.78
Calvin Klein		1.72