Melody

Melody — pop artist from ES.

Melody, cantora e compositora nascida em São Paulo, demonstrou talento artístico desde os 3 anos de idade, influenciada por seu pai MC Belinho e irmã Bella…

Influence: 64.64% Fanbase: 43.45% Trending: 75.24% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 48.93% • Very Strong

As of 2025-09-08

20,830,234

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:08 UTC

Genres

poppoppop nacionalpop teen brasileiror&b, funk & soulfunk cariocahip-hop & raprap

Biography

Melody, cantora e compositora nascida em São Paulo, demonstrou talento artístico desde os 3 anos de idade, influenciada por seu pai MC Belinho e irmã Bella Angel. Com mais de 3 milhões de inscritos em seu canal no YouTube, Melody conquistou um grande público ao longo de seus 4 anos de carreira, atualizando frequentemente com covers, músicas originais e videoclipes. Participou de mais de 60 programas de TV em diversas emissoras nacionais e internacionais, ganhando prêmios como o Vevo YouTube Most Viewed 2015 e o Child Highlight Award 2016. Seus hits como "To Bem, To Zen" e "No Batidão" acumulam mais de 320 milhões de visualizações na América Latina, e seu mais recente sucesso, "Assalto Perigoso", já ultrapassa 11 milhões de visualizações no YouTube.

Com apenas 4 anos de carreira, Melody se destaca como a artista infantil mais seguida do mundo, com 10 milhões de seguidores no Instagram, e a mais jovem a alcançar o top 50 do Spotify com a música "Assalto Perigoso" atingindo a posição 39. Seu videoclipe "Vai Rebola" alcançou 3 milhões de visualizações em apenas 3 dias, consolidando seu sucesso e reconhecimento na indústria musical. Com parcerias com celebridades e uma presença marcante na cena artística, Melody continua a expandir sua base de fãs e a se destacar como uma das artistas mais promissoras de sua geração.

Top Brand Affinities

Report Date: 2025-09-08

Melody speaks to 18-24 & 25-34 audiences with measurable traction in BRAZIL, PORTUGAL, UNITED STATES. Composition is heavily female (68%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (111,300 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Brahma, ChilliBeans, Ambev, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melody score 0.22% — Low bucket.

Brand: BrahmaBrand: ChilliBeansBrand: Ambev

Followers:20,830,234

Engagements:46,517

Rate:0.2%

Posts:563

Avg Likes:45,617

Avg Comments:598

Avg Views:123,790

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,830,234 · Engagements 46,517 · Rate 0.2% Posts 563 · Views 123,790 · Avg Likes 45,617 · Avg Comments 598 · Avg Views 123,790	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 20% 13-17: 12% 35-44: 6%	Largest: 18-24 (60%); next: 25-34 (20%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	BRAZIL (93%) PORTUGAL (3%) UNITED STATES (2%) ITALY (0%) ANGOLA (0%)	Top regions: BRAZIL (93%), PORTUGAL (3%), UNITED STATES (2%)
Platform Engagement	Instagram: 36,197 avg likes/post · Tiktok: 111,300 avg views/post · Youtube: 12,490 avg views/post	Best reach: Tiktok 111,300 avg views; best engagement: Instagram 36,197 avg likes

Top Brand Affinities

Brahma

Score: 48.93

ChilliBeans

Score: 24.63

Ambev

Score: 22.22

Lojas Renner

Score: 20.57

Ifood

Score: 17.89

Colorama

Score: 13.33

Cacau Show

Score: 12.62

Boticario

Score: 11.75

Danone

Score: 8.81

Eudora

Score: 7.44

Riachuelo

Score: 6.80

Banco Bradesco

Score: 6.61

Brand	Category	Score
Brahma		48.93
ChilliBeans		24.63
Ambev		22.22
Lojas Renner		20.57
Ifood		17.89
Colorama		13.33
Cacau Show		12.62
Boticario		11.75
Danone		8.81
Eudora		7.44
Riachuelo		6.80
Banco Bradesco		6.61
Xerox		6.13
Itaipava		5.99
Moda Praia		4.95
Mary Kay		4.52
Heineken		4.35
Iberostar Hotels & Resorts		3.89
Lacoste		3.78
Avon		3.58
Pfizer		3.40
ABC		3.11
Tomorrowland		2.69
Lollapalooza		2.58
CBS Television Studios		2.55
Mitsubishi		2.53
shein		2.39
SheInside		2.28
CBS		2.25
Oakley		1.77
Pandora		1.75
Jack Daniels		1.67
FIFA		1.42
Calvin Klein		1.20
Nutella		1.10
Volvo		1.03
Guess		0.99
UFC		0.98
Huda Beauty		0.91
DC Entertainment		0.90
Coca-Cola		0.85
Xbox		0.82
Walt Disney		0.76
Universal		0.75
musical.ly		0.73
Netflix		0.73
Ferrari		0.71
Vogue		0.69
Red Bull		0.68
Ray-Ban		0.68