MellowHype

MellowHype — hip-hop & rap artist from US.

MellowHype, a subgroup of the underground collective Odd Future, consists of members Hodgy Beats and Left Brain. They debuted in 2010 with the self-released…

Influence: 56.74% Fanbase: 38.43% Trending: 65.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

400

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 07:50:37 UTC

Genres

hip-hop & raphip-hop/rapunderground hip hopcontemporary hip hophip hop

Biography

MellowHype, a subgroup of the underground collective Odd Future, consists of members Hodgy Beats and Left Brain. They debuted in 2010 with the self-released album YelloWhite, featuring production from Left Brain and Tyler, the Creator. Their second album, BlackenedWhite, was also made available for free download and later officially released in 2011 by Fat Possum with additional tracks. In 2012, MellowHype released their third album, Numbers, showcasing a darker and more mature sound under the Odd Future label.

Top Brand Affinities

Report Date: 2025-09-09

MellowHype is already in the conversation with 18-24 & 25-34 audiences in key English-speaking markets. The audience is heavily male (83%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (60,506 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MellowHype score 223.75% — Very Strong bucket.

Followers:400

Engagements:895

Rate:223.8%

Posts:2

Avg Likes:859

Avg Comments:71

Avg Views:60,506

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 400 · Engagements 895 · Rate 223.8% Posts 2 · Views 60,506 · Avg Likes 859 · Avg Comments 71 · Avg Views 60,506	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 25% 35-44: 8% 13-17: 2%	Largest: 18-24 (65%); next: 25-34 (25%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 60,506 avg views/post	Best reach: Youtube 60,506 avg views; best engagement: Youtube 859 avg likes