Mellow Fellow

Mellow Fellow — r&b, funk & soul artist from PH.

Mellow Fellow, the brainchild of 25-year-old Polo Reyes, combines pearlescent guitars and a golden voice to create jazzy tunes with a touch of synthesizer…

Influence: 55.23% Fanbase: 33.76% Trending: 65.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 12.95% • Very Strong

As of 2025-11-11

26,271

Social Media Followers

As of 2025-11-11

00:00:00

Hours Airplay

2025-12-27 10:59:25 UTC

Genres

r&b, funk & soulr&b/soulrockindie garage rockelectronicelectronicfolk & traditionalsinger/songwriter

Biography

Mellow Fellow, the brainchild of 25-year-old Polo Reyes, combines pearlescent guitars and a golden voice to create jazzy tunes with a touch of synthesizer flair. Hailing from the suburbs of Muntinlupa, Reyes began crafting his music in 2014, drawing inspiration from personal experiences of love and friendship, all expressed through radiant guitars and a blend of lively and mellow instrumentation. His singles like "Dancing" and collaborations with artists like Clairo showcase his evolution from raw, lo-fi soundscapes to more polished, lustrous productions.

Reyes' music, characterized by its fusion of jazz and classic rock elements, resonates with a wide audience, with tracks like "New Year's Eve" and "It's Okay to Dream" displaying his knack for elevating minimalistic arrangements into rich, sonorous compositions. Through his artful use of guitar runs and synths, Reyes captures a sense of restlessness and longing, weaving emotive narratives that speak to the human experience while showcasing his growth as a producer and musician.

Top Brand Affinities

Report Date: 2025-11-11

Mellow Fellow stands out with 25-34 & 18-24 audiences across UNITED STATES, PHILIPPINES, MEXICO. The profile is male-leaning (52%), and content lands hardest on Youtube, where posts average 4,168 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Brandy Melville, Jollibee, Kodak, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mellow Fellow a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mellow Fellow score 3.33% — Very Strong bucket.

Brand: Brandy MelvilleBrand: JollibeeBrand: Kodak

Followers:26,271

Engagements:875

Rate:3.3%

Posts:18

Avg Likes:855

Avg Comments:50

Avg Views:4,168

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,271 · Engagements 875 · Rate 3.3% Posts 18 · Views 4,168 · Avg Likes 855 · Avg Comments 50 · Avg Views 4,168	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 62% 18-24: 25% 35-44: 9% 45-64: 2%	Largest: 25-34 (62%); next: 18-24 (25%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (33%) PHILIPPINES (16%) MEXICO (6%) BRAZIL (5%) SOUTH KOREA (5%)	Top regions: UNITED STATES (33%), PHILIPPINES (16%), MEXICO (6%)
Platform Engagement	Instagram: 587 avg likes/post · Tiktok: 0 avg views/post · Youtube: 4,168 avg views/post	Best reach: Youtube 4,168 avg views; best engagement: Instagram 587 avg likes

Top Brand Affinities

Brandy Melville

Score: 12.95

Jollibee

Score: 7.86

Kodak

Score: 7.09

SoundCloud

Score: 6.95

Ableton

Score: 6.71

Fujifilm

Score: 5.80

Spotify Music

Score: 5.45

Dr. Martens

Score: 4.95

Coachella

Score: 4.50

Urban Outfitters

Score: 4.45

Polaroid

Score: 4.14

Summit Entertainment

Score: 4.05

Brand	Category	Score
Brandy Melville		12.95
Jollibee		7.86
Kodak		7.09
SoundCloud		6.95
Ableton		6.71
Fujifilm		5.80
Spotify Music		5.45
Dr. Martens		4.95
Coachella		4.50
Urban Outfitters		4.45
Polaroid		4.14
Summit Entertainment		4.05
UNIQLO		3.85
Sunnies Studios		3.68
Carhartt		3.66
Lollapalooza		3.56
Stüssy		3.13
Gundam		2.87
Tinder		2.77
Prismacolor		2.70
Chrysler		2.29
A Game of Tones		2.22
Vans		2.13
Nickelodeon		2.09
ASOS		2.06
Forever 21		2.02
Converse		1.90
Paramount Pictures		1.84
LEGOLAND		1.83
Nintendo		1.77
H&M		1.71
Beats Electronics		1.71
Supreme		1.69
Crocs		1.67
CBS Television Studios		1.63
Pepsi		1.58
Sprite		1.57
Adobe		1.53
Showtime		1.52
CBS		1.49
Warner Bros		1.41
New Balance		1.39
Airbnb		1.38
Costco		1.37
Walt Disney		1.34
Sony		1.28
Pokemon		1.24
Paypal		1.23
Universal		1.23
Levi's		1.19