Mello Will

Mello Will — hip-hop & rap artist from US.

Mello Will, a rapper and vocalist from PG County, Maryland, born as Danté Williams in Washington, DC, is known for his unique style and powerful lyrics. With…

Influence: 49.36% Fanbase: 18.52% Trending: 64.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 139.64% • Very Strong

As of 2025-10-24

1,721,627

Social Media Followers

As of 2025-10-24

00:00:00

Hours Airplay

2025-12-27 05:57:00 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hoptrap

Biography

Mello Will, a rapper and vocalist from PG County, Maryland, born as Danté Williams in Washington, DC, is known for his unique style and powerful lyrics. With his music, he aims to elevate the energy and consciousness of the world, bringing a fresh perspective to the hip-hop scene. Stay tuned for more on his impactful journey and musical contributions.

Top Brand Affinities

Report Date: 2025-10-24

Mello Will resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, NIGERIA, CANADA. With a heavily female (79%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (4,372 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Spinrilla, Verizon, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mello Will score 0.23% — Low bucket.

Brand: SpinrillaBrand: VerizonBrand: Amazon Music

Followers:1,721,627

Engagements:3,973

Rate:0.2%

Posts:5,670

Avg Likes:3,696

Avg Comments:313

Avg Views:6,533

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,721,627 · Engagements 3,973 · Rate 0.2% Posts 5,670 · Views 6,533 · Avg Likes 3,696 · Avg Comments 313 · Avg Views 6,533	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 35-44: 31% 45-64: 10% 18-24: 7%	Largest: 25-34 (52%); next: 35-44 (31%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	UNITED STATES (80%) NIGERIA (6%) CANADA (2%) SOUTH AFRICA (2%) GHANA (2%)	Top regions: UNITED STATES (80%), NIGERIA (6%), CANADA (2%)
Platform Engagement	Instagram: 2,962 avg likes/post · Tiktok: 4,372 avg views/post · Youtube: 2,161 avg views/post	Best reach: Tiktok 4,372 avg views; best engagement: Instagram 2,962 avg likes

Top Brand Affinities

Spinrilla

Score: 139.64

Verizon

Score: 21.92

Amazon Music

Score: 18.80

WNBA

Score: 16.11

Pro Tools

Score: 15.19

SoundCloud

Score: 12.39

Hennessy

Score: 12.06

iHeartRadio Music Awards

Score: 11.67

Akai

Score: 11.09

Beats Electronics

Score: 9.37

Bethesda Softworks

Score: 8.27

Ableton

Score: 7.93

Brand	Category	Score
Spinrilla		139.64
Verizon		21.92
Amazon Music		18.80
WNBA		16.11
Pro Tools		15.19
SoundCloud		12.39
Hennessy		12.06
iHeartRadio Music Awards		11.67
Akai		11.09
Beats Electronics		9.37
Bethesda Softworks		8.27
Ableton		7.93
ESPN		7.80
FashionNova		7.71
FedEx		7.46
MTV		7.20
Gerber		6.41
NFL		6.07
Spotify Music		6.00
Champion		5.62
Macy's		5.54
NBA		5.49
CNN		5.46
DC Entertainment		4.92
Kroger		4.92
Steve Madden		4.87
Kodak		4.80
Los Angeles Lakers		4.71
Comedy Central		4.64
BALMAIN		4.29
Sneakerhead		4.18
NBC		4.04
NORDSTROM		3.78
Gatorade		3.26
Versace		3.24
Philips		3.23
New Balance		3.21
Fenty beauty		3.18
Nickelodeon		3.14
Pandora		3.14
Timberland		3.00
Urban Outfitters		2.94
Christian Louboutin		2.79
Supreme		2.76
CBS		2.74
shein		2.74
Walmart		2.74
Marc Jacobs		2.68
Fendi		2.62
Target		2.60