Melisses
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
420,163
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:35:12 UTC
Genres
Biography
Melisses (Christos Mastoras - vocals, Costas Mavrogennis - bass, and Thanos Laitsas - guitar) have ascended to the pinnacle of the Greek music scene since their formation in 2009. Their unwavering passion for music, coupled with their constant creativity and artistic endeavors, has garnered them a loyal following. With an impressive track record of over 200 million digital streams, half a billion YouTube views, and multiple multi-platinum singles, including the diamond hits "Viktoria" and "Epiloges," Melisses and Christos Mastoras have dominated the airplay charts for more than 100 weeks. The band has also embarked on successful tours, selling out prestigious venues such as the Herodes Atticus Conservatory, Athens Concert Hall Megaron, Thessaloniki Concert Hall, Stavros Niarchos Foundation Cultural Center, and Lycabettus Hill Theater, and collaborating with over 30 renowned artists from diverse music genres.
Melisses is a clear fit for 18-24 & 25-34 audiences with strength across GREECE, CYPRUS, UNITED STATES. The audience is heavily female (55%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (55,950 avg views per post); Instagram builds the community layer. Affinity data highlights Intimissimi, KARL LAGERFELD, Calzedonia, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 420,163 · Engagements 9,691 · Rate 2.3% Posts 812 · Views 75,452 · Avg Likes 9,382 · Avg Comments 75 · Avg Views 75,452 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 34% 35-44: 11% 45-64: 5% |
Largest: 18-24 (45%); next: 25-34 (34%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
GREECE (80%) CYPRUS (5%) UNITED STATES (3%) GERMANY (2%) UNITED KINGDOM (1%) |
Top regions: GREECE (80%), CYPRUS (5%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 7,313 avg likes/post · Tiktok: 55,950 avg views/post · Youtube: 19,502 avg views/post | Best reach: Tiktok 55,950 avg views; best engagement: Instagram 7,313 avg likes |
Top Brand Affinities
Intimissimi
KARL LAGERFELD
Calzedonia
PLAYMOBIL
Dsquared
Four Seasons
Harrods
Ryanair
Stradivarius
Kiko
Nespresso
Estee Lauder
| Brand | Category | Score |
|---|---|---|
| Intimissimi | 13.52 | |
| KARL LAGERFELD | 8.03 | |
| Calzedonia | 7.52 | |
| PLAYMOBIL | 6.57 | |
| Dsquared | 5.74 | |
| Four Seasons | 5.43 | |
| Harrods | 5.30 | |
| Ryanair | 4.87 | |
| Stradivarius | 4.58 | |
| Kiko | 4.38 | |
| Nespresso | 4.16 | |
| Estee Lauder | 4.08 | |
| Selfiegram | 4.00 | |
| Olympus | 3.92 | |
| Moncler | 3.83 | |
| Coffeegram | 3.74 | |
| Aperol | 3.68 | |
| NBC | 3.39 | |
| UEFA | 3.25 | |
| Summit Entertainment | 3.15 | |
| Pull&Bear | 2.97 | |
| Bershka | 2.96 | |
| TOM FORD | 2.93 | |
| Moschino | 2.85 | |
| Martini | 2.74 | |
| H&M | 2.62 | |
| Lancôme | 2.60 | |
| Travelgram | 2.51 | |
| Under Armour | 2.49 | |
| Sunnies Studios | 2.31 | |
| Victoria's Secret | 2.29 | |
| ASOS | 2.28 | |
| Zara | 2.26 | |
| Dr. Martens | 2.23 | |
| Dolce & Gabbana | 2.15 | |
| Garnier | 2.10 | |
| L'Oréal Paris | 2.10 | |
| Guess | 2.00 | |
| Armani | 1.99 | |
| Ray-Ban | 1.93 | |
| NYX Cosmetics | 1.91 | |
| Tommy Hilfiger | 1.84 | |
| Fenty beauty | 1.83 | |
| Huawei | 1.75 | |
| MAC Cosmetics | 1.71 | |
| Huda Beauty | 1.71 | |
| The North Face | 1.64 | |
| Michael Kors | 1.63 | |
| Christian Dior | 1.62 | |
| SWAROVSKI | 1.58 |
Official Profiles
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LoginArtist: Melisses
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















