Melii

Melii — r&b, funk & soul artist from US.

Melii, the 26-year-old Harlem-born singer, songwriter, and rapper, has emerged as a standout figure in the Latin and hip-hop scenes. With a fusion of Latin…

Influence: 55.90% Fanbase: 30.31% Trending: 68.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 29.22% • Very Strong

As of 2025-09-09

997,238

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:42 UTC

Genres

r&b, funk & soulr&br&b/soulpop r&bcontemporary r&bhip-hop & raprap latinaelectronictrap queen

Biography

Melii, the 26-year-old Harlem-born singer, songwriter, and rapper, has emerged as a standout figure in the Latin and hip-hop scenes. With a fusion of Latin influences, R&B, and hip-hop, Melii's signature style sets her apart, showcased through hit singles like Sht Talk, La Envidia Mata, and Icey. Her debut album, PhAses, released in 2019, solidified her position in the industry, with tracks like Icey gaining widespread recognition through features in campaigns by Rihanna and Beyoncé.

Continuing her momentum, Melii collaborated with 6LACK on "You Ain't Worth It" in 2022 and achieved another career highlight in 2024 with the release of "Best Friend" featuring Russ. With sold-out performances and high-profile collaborations, Melii is on an upward trajectory, proving to be more than just a passing trend but a lasting force in music. Her journey is still unfolding, hinting at even greater achievements on the horizon.

Top Brand Affinities

Report Date: 2025-09-09

Melii draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily female (71%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 4,996 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Spinrilla, Palm Angels, WNBA makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melii score 1.85% — Moderate bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: WNBA

Followers:997,238

Engagements:18,489

Rate:1.9%

Posts:264

Avg Likes:18,469

Avg Comments:418

Avg Views:4,996

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 997,238 · Engagements 18,489 · Rate 1.9% Posts 264 · Views 4,996 · Avg Likes 18,469 · Avg Comments 418 · Avg Views 4,996	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 8% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	UNITED STATES (60%) UNITED KINGDOM (4%) CANADA (4%) SOUTH AFRICA (3%) BRAZIL (3%)	Top regions: UNITED STATES (60%), UNITED KINGDOM (4%), CANADA (4%)
Platform Engagement	Instagram: 18,136 avg likes/post · Youtube: 4,996 avg views/post	Best reach: Youtube 4,996 avg views; best engagement: Instagram 18,136 avg likes

Top Brand Affinities

Spinrilla

Score: 29.22

Palm Angels

Score: 27.05

WNBA

Score: 21.78

New Era

Score: 19.10

Alexander Wang

Score: 15.69

True Religion

Score: 14.72

Marni

Score: 13.19

FashionNova

Score: 13.06

Amazon Music

Score: 10.19

Pro Tools

Score: 10.04

Maison Margiela

Score: 9.61

boohoo

Score: 9.34

Brand	Category	Score
Spinrilla		29.22
Palm Angels		27.05
WNBA		21.78
New Era		19.10
Alexander Wang		15.69
True Religion		14.72
Marni		13.19
FashionNova		13.06
Amazon Music		10.19
Pro Tools		10.04
Maison Margiela		9.61
boohoo		9.34
Hennessy		8.85
Kappa		8.29
Benihana		8.23
Lanvin		8.21
Sneaker News		8.18
Foot Locker		8.06
iHeartRadio Music Awards		7.91
Coach		7.77
Steve Madden		7.66
Fenty beauty		7.50
SoundCloud		7.18
ULTA Beauty		6.83
MISSGUIDED		6.27
shein		6.10
Stüssy		5.94
ESPN		5.82
Maybach		5.59
Moncler		5.29
MTV		5.24
Champion		5.20
Macy's		5.09
SheInside		5.04
Beats Electronics		4.92
Verizon		4.88
Nice Kicks		4.80
Alexander McQueen		4.68
Kodak		4.41
Forever 21		4.39
Christian Louboutin		4.38
Sneakerhead		4.30
Versace		4.26
Carhartt		4.15
NORDSTROM		3.95
NBC		3.83
Urban Outfitters		3.82
Spotify Music		3.78
Los Angeles Lakers		3.60
ASOS		3.54