Melendi Brand Affinity ranks highest Univision at 32.32% . Very Strong. Score DMDB 66.66% | Fanbase 59.51%

Melendi — pop artist from ES.

Ramón Melendi (born 1979 in Oviedo, Spain) is a prominent Spanish singer-songwriter known for his success in both Spain and Latin America. Throughout his over…

Melendi

Recognizable

Country: ES | Gender: male | Artist ID: 11e81bd0-e772-c4b0-be37-a0369fe50396

Find Artist

Genres

poppopspanish poprockspanish pop rockpop rocklatinlatin

Influential: 66.66% Fanbase: 59.51% Trending: 70.24%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 32.32% • Very Strong

As of 2025-09-09

7,436,007

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.66% | Fanbase 59.51% | Trending 70.24% | CAREER STAGE: MAINSTREAM

Biography

Ramón Melendi (born 1979 in Oviedo, Spain) is a prominent Spanish singer-songwriter known for his success in both Spain and Latin America.

Throughout his over 15-year career, Melendi has consistently achieved high chart positions and digital platform success with each release, selling millions of records and accumulating hundreds of millions of streams. His numerous hits are celebrated at his popular and energetic concerts, drawing large crowds.

Report Date: 2025-09-09

Melendi converts attention from 18-24 & 25-34 audiences across SPAIN, COLOMBIA, ECUADOR. Audience shape is female-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 803,700 avg views per post, with supportive conversation on Tiktok. Shared audience with Univision, American Airlines, El Corte Ingles underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melendi score 0.93% — Low bucket.

Brand: UnivisionBrand: American AirlinesBrand: El Corte Ingles

Followers:7,436,007

Engagements:69,457

Rate:0.9%

Posts:1,137

Avg Likes:66,079

Avg Comments:1,346

Avg Views:1,499,803

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,436,007 · Engagements 69,457 · Rate 0.9% Posts 1,137 · Views 1,499,803 · Avg Likes 66,079 · Avg Comments 1,346 · Avg Views 1,499,803	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 35-44: 7% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	SPAIN (24%) COLOMBIA (15%) ECUADOR (13%) PERU (8%) MEXICO (8%)	Top regions: SPAIN (24%), COLOMBIA (15%), ECUADOR (13%)
Platform Engagement	Instagram: 19,019 avg likes/post · Tiktok: 803,700 avg views/post · Youtube: 696,103 avg views/post	Best reach: Tiktok 803,700 avg views; best engagement: Tiktok 41,100 avg likes

Top Brand Affinities

Univision

Score: 32.32

American Airlines

Score: 26.95

El Corte Ingles

Score: 20.21

Suavecito

Score: 10.56

VidaSana

Score: 9.07

Movistar

Score: 8.83

Daewoo

Score: 7.61

Cafecito

Score: 6.09

Calzedonia

Score: 5.83

Stradivarius

Score: 5.64

Pull&Bear

Score: 5.57

Iberostar Hotels & Resorts

Score: 5.27

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Top Brand Affinities

Brand	Category	Score
Univision		32.32
American Airlines		26.95
El Corte Ingles		20.21
Suavecito		10.56
VidaSana		9.07
Movistar		8.83
Daewoo		7.61
Cafecito		6.09
Calzedonia		5.83
Stradivarius		5.64
Pull&Bear		5.57
Iberostar Hotels & Resorts		5.27
Patek Philippe		4.27
Amway		4.27
Steve Madden		4.09
shein		3.80
Primark		3.37
SheInside		3.06
Tomorrowland		2.87
Victoria's Secret		2.55
Bershka		2.46
Garnier		2.29
Forever 21		2.22
Lollapalooza		2.02
Carrefour		1.91
Herbalife		1.76
Guess		1.69
FashionNova		1.66
Zara		1.63
Versace		1.60
Aperol		1.59
New Balance		1.55
Coca-Cola		1.54
Hollister Co		1.49
Michael Kors		1.43
Huawei		1.37
Pixar		1.35
L'Oréal Paris		1.31
Polo Ralph Lauren		1.29
Bellagio		1.28
Yves Saint Laurent		1.26
Heineken		1.26
Calvin Klein		1.26
Prada		1.23
Target		1.23
Sephora		1.20
Pokemon Go		1.17
Airbnb		1.17
Maybelline		1.17
Ferrero		1.15