Melba Moore
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
245,628
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:02:45 UTC
Genres
Biography
Born to a musical family in New York City, Melba Moore's career began with Broadway success before transitioning to recording hits like "This Is It" and "Lean on Me" in the '70s. She later found commercial success in the '80s with EMI and Capitol, recording a string of Top 20 R&B singles with producers like Kashif and Paul Laurence. Moore's career continued to evolve with gospel projects and collaborations with artists like Phil Perry, leading to the release of her first solo secular album in nearly 30 years, Forever Moore, in 2016.
Melba Moore cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, FRANCE, BRAZIL. A heavily male (66%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 69 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with IMDb, Mixcloud, WNBA, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 245,628 · Engagements 244 · Rate 0.1% Posts 9,968 · Views 69 · Avg Likes 244 · Avg Comments 26 · Avg Views 69 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 30% 45-64: 20% 18-24: 14% |
Largest: 25-34 (34%); next: 35-44 (30%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (47%) FRANCE (21%) BRAZIL (8%) UNITED KINGDOM (5%) SPAIN (4%) |
Top regions: UNITED STATES (47%), FRANCE (21%), BRAZIL (8%) |
| Platform Engagement | Instagram: 242 avg likes/post · Youtube: 69 avg views/post | Best reach: Youtube 69 avg views; best engagement: Instagram 242 avg likes |
Top Brand Affinities
IMDb
Mixcloud
WNBA
HBO Max
Dancing with the Stars
NBC
Amazon Music
MOOG
iHeartRadio Music Awards
Akai
CNN
FOX
| Brand | Category | Score |
|---|---|---|
| IMDb | 28.17 | |
| Mixcloud | 25.63 | |
| WNBA | 23.73 | |
| HBO Max | 17.92 | |
| Dancing with the Stars | 15.72 | |
| NBC | 15.69 | |
| Amazon Music | 15.33 | |
| MOOG | 14.59 | |
| iHeartRadio Music Awards | 12.57 | |
| Akai | 12.20 | |
| CNN | 11.41 | |
| FOX | 10.44 | |
| Macy's | 8.53 | |
| MTV | 7.59 | |
| Delta | 7.05 | |
| Pioneer | 6.74 | |
| Barbie | 6.68 | |
| ESPN | 6.06 | |
| Publix | 5.98 | |
| FedEx | 5.78 | |
| Walgreens | 5.77 | |
| Steve Madden | 5.74 | |
| Verizon | 5.69 | |
| Hennessy | 5.52 | |
| NFL | 5.50 | |
| ABC | 5.45 | |
| Los Angeles Lakers | 5.41 | |
| Paramount Pictures | 5.21 | |
| Chick-fil-A | 5.19 | |
| Ableton | 4.96 | |
| Alexander McQueen | 4.90 | |
| Kroger | 4.59 | |
| SoundCloud | 4.33 | |
| Philips | 4.31 | |
| Pfizer | 4.26 | |
| CBS | 4.15 | |
| Nixon | 4.13 | |
| Bethesda Softworks | 4.10 | |
| Walmart | 4.06 | |
| Fenty beauty | 3.89 | |
| NBA | 3.88 | |
| Tiffany & Co | 3.78 | |
| Spotify Music | 3.75 | |
| FashionNova | 3.67 | |
| NORDSTROM | 3.55 | |
| Beats Electronics | 3.47 | |
| Amazon | 3.27 | |
| Columbia Pictures | 3.25 | |
| Nickelodeon | 3.22 | |
| Vogue | 3.21 |
Official Profiles
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LoginArtist: Melba Moore
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















