Mélanie Laurent

Mélanie Laurent — pop artist from FR.

Mélanie Laurent, known for her role in Quentin Tarantino's Inglourious Basterds, transitioned from acting to music, influenced by iconic French actresses like…

Influence: 50.19% Fanbase: 22.08% Trending: 64.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 7.84% • Very Strong

As of 2025-09-08

144,674

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:33:31 UTC

Genres

popfrench poppopmainstream pop

Biography

Mélanie Laurent, known for her role in Quentin Tarantino's Inglourious Basterds, transitioned from acting to music, influenced by iconic French actresses like Charlotte Gainsbourg and Catherine Deneuve. Born in Paris in 1983, Laurent's career took off after being discovered by Gérard Depardieu and starring in various films before releasing her debut album, En T'Attendant, in 2011 produced by Damien Rice. That same year, she also appeared in music videos, landed English-speaking roles, and was announced as the Mistress of Ceremony at the Cannes Film Festival.

Top Brand Affinities

Report Date: 2025-09-08

Mélanie Laurent resonates with 25-34 & 35-44 audiences and sustains presence in MEXICO, UNITED STATES, INDIA. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 4,528 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Movistar, Stella Artois, Summit Entertainment maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mélanie Laurent score 3.13% — Very Strong bucket.

Brand: MovistarBrand: Stella ArtoisBrand: Summit Entertainment

Followers:144,674

Engagements:4,528

Rate:3.1%

Posts:1,844

Avg Likes:4,528

Avg Comments:54

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 144,674 · Engagements 4,528 · Rate 3.1% Posts 1,844 · Views 0 · Avg Likes 4,528 · Avg Comments 54 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 35-44: 23% 18-24: 19% 45-64: 7%	Largest: 25-34 (48%); next: 35-44 (23%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	MEXICO (11%) UNITED STATES (9%) INDIA (8%) BRAZIL (7%) FRANCE (7%)	Top regions: MEXICO (11%), UNITED STATES (9%), INDIA (8%)
Platform Engagement	Instagram: 4,528 avg likes/post	best engagement: Instagram 4,528 avg likes

Top Brand Affinities

Movistar

Score: 7.84

Stella Artois

Score: 7.35

Summit Entertainment

Score: 5.63

Warner Bros

Score: 3.99

UEFA

Score: 3.70

Mortal Kombat

Score: 3.41

Leica

Score: 3.34

HBO

Score: 3.19

Omega

Score: 3.14

ASUS

Score: 3.12

Bacardi

Score: 3.03

Montblanc

Score: 3.02

Brand	Category	Score
Movistar		7.84
Stella Artois		7.35
Summit Entertainment		5.63
Warner Bros		3.99
UEFA		3.70
Mortal Kombat		3.41
Leica		3.34
HBO		3.19
Omega		3.14
ASUS		3.12
Bacardi		3.03
Montblanc		3.02
Columbia Pictures		3.01
FIFA		2.98
The Witcher		2.86
Hot Wheels		2.84
Lollapalooza		2.78
Heineken		2.73
Gundam		2.65
Star Wars		2.59
Kodak		2.58
Fujifilm		2.53
Burger King		2.43
NBC		2.43
A Game of Tones		2.32
Aston Martin		2.31
MTV		2.29
Tomorrowland		2.28
Garnier		2.28
Ferrari		2.25
Matrix		2.23
Dolce & Gabbana		2.21
Cafecito		2.21
DC Entertainment		2.21
Lacoste		2.15
Transformers		2.14
Sony		2.11
AMC		2.09
Bugatti		2.07
Jack Daniels		2.07
The North Face		2.06
Armani		2.05
Ubisoft		2.01
Marvel Entertainment		2.01
Budweiser		2.01
Under Armour		1.99
NFL		1.99
Ray-Ban		1.99
Guinness		1.94
Lego		1.94