Melanie

Melanie — pop artist from US.

Melanie, a folk-rock artist who rose to fame in the late 1960s, gained recognition for her unique blend of art song, folk-rock, and introspective pop. Her…

Influence: 56.23% Fanbase: 34.19% Trending: 67.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Victoria Beckham • 20.93% • Very Strong

As of 2025-09-08

729,795

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:30:20 UTC

Genres

poppoppersian popclassic uk popr&b, funk & soulr&b/soulrockrockalternativealternativeelectronicdanceothersworldwidefolk & traditionalfolksinger/songwriterfolk rock

Biography

Melanie, a folk-rock artist who rose to fame in the late 1960s, gained recognition for her unique blend of art song, folk-rock, and introspective pop. Her breakthrough at the 1969 Woodstock festival with hits like "Lay Down (Candles in the Rain)" and "Brand New Key" propelled her to commercial success. Despite facing label challenges, Melanie continued her prolific music career well into the 2020s, maintaining her distinctive sound and creative vision.

Born Melanie Safka in 1947, the singer-songwriter's journey began with early radio appearances and a jazz-influenced upbringing. Partnering with Peter Schekeryk, she found success with albums like Candles in the Rain and Gather Me, showcasing her emotive vocals and lyrical depth. Over the years, Melanie navigated label changes, personal struggles, and creative shifts, leaving a lasting impact on the music scene until her passing in 2024.

Top Brand Affinities

Report Date: 2025-09-08

Melanie maintains consistent pull among 45-64 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, SPAIN. The audience leans heavily male (66%), so brand cues around style and status perform well. The clearest reach is on Youtube with 642 avg views per post; Instagram functions as the community touchpoint. Affinity with Victoria Beckham, HBO Max, Schwartz's makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melanie score 1.37% — Moderate bucket.

Brand: Victoria BeckhamBrand: HBO MaxBrand: Schwartz's

Followers:729,795

Engagements:10,029

Rate:1.4%

Posts:1,337

Avg Likes:10,022

Avg Comments:268

Avg Views:642

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 729,795 · Engagements 10,029 · Rate 1.4% Posts 1,337 · Views 642 · Avg Likes 10,022 · Avg Comments 268 · Avg Views 642	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 52% 35-44: 20% 25-34: 16% 18-24: 10%	Largest: 45-64 (52%); next: 35-44 (20%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (52%) UNITED KINGDOM (7%) SPAIN (7%) AUSTRALIA (6%) CANADA (5%)	Top regions: UNITED STATES (52%), UNITED KINGDOM (7%), SPAIN (7%)
Platform Engagement	Instagram: 9,965 avg likes/post · Youtube: 642 avg views/post	Best reach: Youtube 642 avg views; best engagement: Instagram 9,965 avg likes

Top Brand Affinities

Victoria Beckham

Score: 20.93

HBO Max

Score: 11.61

Schwartz's

Score: 8.96

Carolina Herrera

Score: 7.94

Loewe

Score: 7.64

Publix

Score: 6.74

Barbie

Score: 6.73

Four Seasons

Score: 5.91

Anthropologie

Score: 5.66

Vivienne Westwood

Score: 5.39

Pfizer

Score: 5.36

KARL LAGERFELD

Score: 5.16

Brand	Category	Score
Victoria Beckham		20.93
HBO Max		11.61
Schwartz's		8.96
Carolina Herrera		7.94
Loewe		7.64
Publix		6.74
Barbie		6.73
Four Seasons		5.91
Anthropologie		5.66
Vivienne Westwood		5.39
Pfizer		5.36
KARL LAGERFELD		5.16
HomeGoods		5.01
ABC		4.56
CNN		4.55
Jimmy Choo		4.47
TOM FORD		4.43
NORDSTROM		4.01
Dolce & Gabbana		3.95
Kate Spade		3.91
Lancôme		3.63
Dunkin' Donuts		3.63
Marc Jacobs		3.63
Summit Entertainment		3.49
Columbia Pictures		3.45
AMC		3.35
NBC		3.34
MTV		3.23
Vogue		3.11
Harrods		3.02
Kylie Cosmetics		2.78
Snoopy And The Peanuts Gang		2.62
HBO		2.56
Paramount Pictures		2.51
Fendi		2.50
Valentino		2.48
Busch		2.39
Cartier		2.39
Martini		2.38
Baileys		2.37
Showtime		2.34
Sunnies Studios		2.29
Christian Louboutin		2.28
Lollapalooza		2.25
L'Oréal Paris		2.24
Cafecito		2.20
Versace		2.13
Guinness		2.11
Coachella		2.10
Warner Bros		2.09