Mela Koteluk

Mela Koteluk — pop artist from PL.

Mela Koteluk is a renowned singer-songwriter who has won five Fryderyk awards. She gained recognition in 2012 with her debut album "Spadochron" and achieved…

Influence: 49.57% Fanbase: 24.16% Trending: 62.27% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Cien • 51.88% • Very Strong

As of 2025-09-22

132,359

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-12-07 10:06:04 UTC

Genres

poppoppolish popindie popalternativepolish alternativeeuropeanpoezja spiewana

Biography

Mela Koteluk is a renowned singer-songwriter who has won five Fryderyk awards. She gained recognition in 2012 with her debut album "Spadochron" and achieved double-platinum status with her second record "Migracje" in 2014. Her third album, "Migawka," released in 2018, won the Fryderyk for Album of the Year in the alternative pop category. Known for collaborations with artists like Czesław Mozil and Hania Rani, Koteluk's latest album, "Astronomia Poety. Baczyński," a collaboration with pianist Bartek Wąsik, features interpretations of works by Polish poet Krzysztof Kamil Baczyńskiego, released on the 76th anniversary of the Warsaw Uprising.

Top Brand Affinities

Report Date: 2025-09-22

Mela Koteluk maintains consistent pull among 18-24 & 25-34 audiences across POLAND, UNITED KINGDOM, UNITED STATES. The audience leans heavily female (63%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,570 avg views per post; Instagram functions as the community touchpoint. Affinity with Cien, Rossmann, Golden Rose makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mela Koteluk score 0.41% — Low bucket.

Brand: CienBrand: RossmannBrand: Golden Rose

Followers:132,359

Engagements:548

Rate:0.4%

Posts:2,406

Avg Likes:544

Avg Comments:15

Avg Views:1,570

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 132,359 · Engagements 548 · Rate 0.4% Posts 2,406 · Views 1,570 · Avg Likes 544 · Avg Comments 15 · Avg Views 1,570	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 35-44: 10% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	POLAND (84%) UNITED KINGDOM (3%) UNITED STATES (2%) ITALY (1%) GERMANY (1%)	Top regions: POLAND (84%), UNITED KINGDOM (3%), UNITED STATES (2%)
Platform Engagement	Instagram: 470 avg likes/post · Youtube: 1,570 avg views/post	Best reach: Youtube 1,570 avg views; best engagement: Instagram 470 avg likes

Top Brand Affinities

Cien

Score: 51.88

Rossmann

Score: 29.42

Golden Rose

Score: 27.41

Costa Coffee

Score: 15.52

Massimo Dutti

Score: 12.68

TOUS

Score: 12.35

Zalando

Score: 12.02

Ryanair

Score: 10.00

Lidl

Score: 9.85

Elle Magazine

Score: 7.15

Tate Modern

Score: 6.36

Subaru

Score: 6.34

Brand	Category	Score
Cien		51.88
Rossmann		29.42
Golden Rose		27.41
Costa Coffee		15.52
Massimo Dutti		12.68
TOUS		12.35
Zalando		12.02
Ryanair		10.00
Lidl		9.85
Elle Magazine		7.15
Tate Modern		6.36
Subaru		6.34
Kerastase		6.29
Calzedonia		5.50
Martini		5.35
The Witcher		4.96
Aperol		4.51
IKEA		4.44
Haribo		4.21
Leica		4.10
Stradivarius		4.03
Olympus		3.95
Estee Lauder		3.89
Vogue		3.79
Miu Miu		3.64
Jack Daniels		3.48
New Balance		3.47
Pull&Bear		3.47
Fiat		3.08
H&M		3.07
Lancôme		2.99
OREO		2.88
Converse		2.83
Matrix		2.74
NBC		2.59
Bershka		2.55
Lego		2.51
Primark		2.42
Polaroid		2.39
MTV		2.39
Zara		2.37
Tesco		2.29
Calvin Klein		2.21
L'Oréal Paris		2.20
Dr. Martens		2.18
Boeing		2.15
Michael Kors		2.08
Coca-Cola		2.03
Pizza Lover		2.02
Dolce & Gabbana		1.98