Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
107,764
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:05:03 UTC
Genres
Biography
MEL's music reflects her Turkish roots, redefining traditional sounds with a modern twist. Incorporating elements from both her cultural backgrounds, she creates a unique blend of melodies that infuse her songs with a fresh, vibrant energy, showcasing the harmonious fusion of her two mother tongues in her singles.
MEL builds repeat engagement among 18-24 & 25-34 audiences throughout GERMANY, TüRKIYE, AUSTRIA. With a heavily female (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (2,237 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Clever Fit, Alpha Industries, Commerzbank point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 107,764 · Engagements 2,237 · Rate 2.1% Posts 33 · Views 0 · Avg Likes 2,237 · Avg Comments 73 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 41% 13-17: 7% 35-44: 7% |
Largest: 18-24 (44%); next: 25-34 (41%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
GERMANY (69%) TüRKIYE (5%) AUSTRIA (4%) SWITZERLAND (3%) UNITED STATES (2%) |
Top regions: GERMANY (69%), TüRKIYE (5%), AUSTRIA (4%) |
| Platform Engagement | Instagram: 2,237 avg likes/post | best engagement: Instagram 2,237 avg likes |
Top Brand Affinities
Clever Fit
Alpha Industries
Commerzbank
Braun
Edeka
Nakd
Stone Island
Gamescom
Zalando
Ellesse
New Era
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Clever Fit | 39.33 | |
| Alpha Industries | 28.80 | |
| Commerzbank | 23.46 | |
| Braun | 23.37 | |
| Edeka | 23.15 | |
| Nakd | 21.44 | |
| Stone Island | 15.73 | |
| Gamescom | 15.00 | |
| Zalando | 14.84 | |
| Ellesse | 12.38 | |
| New Era | 11.36 | |
| Amazon Music | 8.97 | |
| Maybach | 8.17 | |
| Dsquared | 7.89 | |
| ASOS | 7.66 | |
| Champion | 6.87 | |
| MISSGUIDED | 6.86 | |
| Lidl | 6.63 | |
| Michael Kors | 6.58 | |
| BH Cosmetics | 6.24 | |
| Hugo Boss | 5.82 | |
| Emporio Armani | 5.56 | |
| OOTD Magazine | 5.50 | |
| Moncler | 5.49 | |
| Daniel Wellington | 4.97 | |
| H&M | 4.83 | |
| Galatasaray | 4.78 | |
| Calvin Klein | 4.76 | |
| Besiktas | 4.72 | |
| Tommy Hilfiger | 4.50 | |
| Armani | 4.26 | |
| Bershka | 4.25 | |
| Fenerbahce | 4.07 | |
| Lacoste | 3.81 | |
| Zara | 3.62 | |
| Primark | 3.51 | |
| Huda Beauty | 3.50 | |
| Mercedes-Benz | 3.49 | |
| Polo Ralph Lauren | 3.47 | |
| Wella | 3.40 | |
| Rolex | 3.38 | |
| Fila | 3.37 | |
| Hennessy | 3.34 | |
| Versace | 3.33 | |
| Louis Vuitton | 3.24 | |
| Audi | 3.21 | |
| Pull&Bear | 3.15 | |
| Puma | 3.14 | |
| Jack Daniels | 3.13 | |
| Nike | 3.07 |
Official Profiles
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LoginArtist: MEL
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-30 22:00 UTC | Hospitality Weekender 2026 | Butlins bognor | Arun, United Kingdom | — |
