meiyo

meiyo — pop artist from JP.

A pop maestro of the Reiwa era who has created numerous buzz songs, started music career as a drummer for a rock band. He began solo activities under the name…

Influence: 50.81% Fanbase: 26.04% Trending: 63.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 21.47% • Very Strong

As of 2025-09-09

222,606

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:14:51 UTC

Genres

popj-poppopasian pop

Biography

A pop maestro of the Reiwa era who has created numerous buzz songs, started music career as a drummer for a rock band. He began solo activities under the name "Watanabe Takashi" in 2015, later changing to "meiyo" in 2018. In the summer of 2021, his song "Naniyattemo Umaku Ikanai" reflecting his own struggles went viral on TikTok, leading to a major debut with Universal Music. In 2022, his track "PAKU" by asmi recorded 3 billion views on TikTok, while also producing hits for various projects such as the unit "Hamaiku" featuring Kamaitachi's Hamaguchi Ryuchi and Ikuta Erika, formed on NHK's 'Venue101'. With a knack for crafting addictive and melancholic pop melodies that resonate with the emotions of contemporary society, he continues to receive a steady stream of offers for commercial songs, drama and anime theme songs.

His work spans across commercials for brands like Sony Life, Netflix, Cup Noodles, and Toyota, as well as composing theme songs for TV dramas and anime series. His music, characterized by its infectious and poignant melodies, consistently connects with the emotions of today's generation, resulting in an ongoing demand for his talents in the industry.

Top Brand Affinities

Report Date: 2025-09-09

meiyo converts attention from 18-24 & 25-34 audiences across JAPAN, THAILAND, MEXICO. Audience shape is heavily female (58%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 28,400 avg views per post, with supportive conversation on Tiktok. Shared audience with Casetify, Persona 5, SpeedPaint underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist meiyo score 0.54% — Low bucket.

Brand: CasetifyBrand: Persona 5Brand: SpeedPaint

Followers:222,606

Engagements:1,210

Rate:0.5%

Posts:733

Avg Likes:936

Avg Comments:24

Avg Views:28,400

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 222,606 · Engagements 1,210 · Rate 0.5% Posts 733 · Views 28,400 · Avg Likes 936 · Avg Comments 24 · Avg Views 28,400	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 21% 13-17: 12% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (21%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	JAPAN (52%) THAILAND (5%) MEXICO (5%) RUSSIA (4%) UNITED STATES (3%)	Top regions: JAPAN (52%), THAILAND (5%), MEXICO (5%)
Platform Engagement	Instagram: 316 avg likes/post · Tiktok: 28,400 avg views/post	Best reach: Tiktok 28,400 avg views; best engagement: Tiktok 620 avg likes

Top Brand Affinities

Casetify

Score: 21.47

Persona 5

Score: 12.33

SpeedPaint

Score: 9.28

Maison Margiela

Score: 8.27

Vivienne Westwood

Score: 6.81

Snoopy And The Peanuts Gang

Score: 4.57

Loewe

Score: 4.53

Shake Shack

Score: 4.42

Stüssy

Score: 4.41

Dr. Martens

Score: 4.12

Summit Entertainment

Score: 3.89

UNIQLO

Score: 3.80

Brand	Category	Score
Casetify		21.47
Persona 5		12.33
SpeedPaint		9.28
Maison Margiela		8.27
Vivienne Westwood		6.81
Snoopy And The Peanuts Gang		4.57
Loewe		4.53
Shake Shack		4.42
Stüssy		4.41
Dr. Martens		4.12
Summit Entertainment		3.89
UNIQLO		3.80
Panasonic		3.62
UberEATS		3.62
Pokemon		3.56
Gundam		3.18
Olympus		3.06
Tiffany		2.91
GAP		2.55
League of Legends		2.34
Kodak		2.27
Spotify Music		2.20
Hermès		2.12
KENZO		1.92
The North Face		1.70
Nintendo		1.62
IKEA		1.56
Amazon		1.55
Lush		1.52
Mazda		1.49
Fujifilm		1.45
Pokemon Go		1.43
New Balance		1.35
Pixar		1.31
Converse		1.31
Chanel		1.23
Polo Ralph Lauren		1.22
Reebok		1.22
SoundCloud		1.20
Costco		1.17
H&M		1.15
Walt Disney		1.15
Puma		1.11
Balenciaga		1.09
Starbucks		1.09
SheInside		1.07
Apple		1.04
Yves Saint Laurent		1.04
Suzuki		1.04
Sony		1.03