Meddy

Meddy — pop artist from RW.

MEDDY, bürgerlich Mercedes, wurde 1998 in Marzahn geboren und wuchs zwischen grauen Plattenbauten und großen Träumen auf. Musik war für sie schon immer mehr…

Influence: 51.02% Fanbase: 29.32% Trending: 61.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 21.03% • Very Strong

As of 2025-09-09

2,671,322

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:08:31 UTC

Genres

popkenyan poprwandan pophip-hop & raphip-hop/rapothersworldwideafricanazontobeats

Biography

MEDDY, bürgerlich Mercedes, wurde 1998 in Marzahn geboren und wuchs zwischen grauen Plattenbauten und großen Träumen auf. Musik war für sie schon immer mehr als Hintergrundrauschen - sie war Zuflucht, Ausdruck und Ziel zugleich. Nach dem Schulabschluss arbeitete sie zunächst als Krankenschwester in der Rettungsstelle, wo sie das echte Leben mit all seinen Extremen kennenlernte.

MEDDY kreiert Musik für endlose Nächte und unaufhörliche Gedanken. Ihre Songs vereinen Indie Pop, sanften Rap und ehrliche, tiefgehende Lyrics. Mal verletzlich, mal selbstsicher, aber stets authentisch, erzählt sie Geschichten von Liebe, Höhen und Tiefen. Ihre Stimme wechselt zwischen sanftem Flüstern und kraftvollem Ausdruck, während die Beats passend zur Emotion mal treibend, mal minimalistisch und gefühlvoll sind.

Top Brand Affinities

Report Date: 2025-09-09

Meddy speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, KENYA, TANZANIA. Composition is heavily male (64%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (386,307 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Airtel, KENZO, FashionNova, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Meddy score 0.95% — Low bucket.

Brand: AirtelBrand: KENZOBrand: FashionNova

Followers:2,671,322

Engagements:25,452

Rate:1.0%

Posts:1,599

Avg Likes:25,240

Avg Comments:395

Avg Views:386,307

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,671,322 · Engagements 25,452 · Rate 1.0% Posts 1,599 · Views 386,307 · Avg Likes 25,240 · Avg Comments 395 · Avg Views 386,307	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 41% 35-44: 6% 13-17: 4%	Largest: 25-34 (48%); next: 18-24 (41%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (29%) KENYA (19%) TANZANIA (6%) BURUNDI (6%) UGANDA (5%)	Top regions: UNITED STATES (29%), KENYA (19%), TANZANIA (6%)
Platform Engagement	Instagram: 12,540 avg likes/post · Youtube: 386,307 avg views/post	Best reach: Youtube 386,307 avg views; best engagement: Youtube 12,700 avg likes

Top Brand Affinities

Airtel

Score: 21.03

KENZO

Score: 3.47

FashionNova

Score: 3.00

Los Angeles Lakers

Score: 2.63

BBC

Score: 2.05

Fenty beauty

Score: 1.96

Pepsi

Score: 1.94

FOREX

Score: 1.86

Beats Electronics

Score: 1.75

NBA

Score: 1.57

SheInside

Score: 1.55

shein

Score: 1.54

Brand	Category	Score
Airtel		21.03
KENZO		3.47
FashionNova		3.00
Los Angeles Lakers		2.63
BBC		2.05
Fenty beauty		1.96
Pepsi		1.94
FOREX		1.86
Beats Electronics		1.75
NBA		1.57
SheInside		1.55
shein		1.54
Heineken		1.45
SoundCloud		1.33
Louis Vuitton		1.30
Balenciaga		1.29
Adobe		1.28
Forever 21		1.25
Vogue		1.18
musical.ly		1.18
Prada		1.07
Spotify Music		1.04
Bentley		1.04
H&M		1.03
FIFA		1.02
Rolex		0.95
Nikon		0.91
Toyota		0.84
Puma		0.81
Coca-Cola		0.80
Google		0.80
Sony		0.79
Christian Dior		0.74
National Geographic		0.67
Gucci		0.67
HBO		0.61
Mercedes-Benz		0.61
Subaru		0.60
Canon		0.60
Samsung Group		0.57
Suzuki		0.56
Nissan		0.54
Lamborghini		0.53
Amazon		0.52
Apple		0.50
Zara		0.49
Marvel Entertainment		0.43
Travelgram		0.43
Netflix		0.40
Nike		0.40