MC Xangai

MC Xangai — hip-hop & rap artist from BR.

Brazilian singer and influencer MC Xangai has rapidly gained popularity with over 700,000 followers and 600,000 monthly listeners, establishing himself as a…

Influence: 58.83% Fanbase: 28.92% Trending: 73.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Lacoste • 13.18% • Very Strong

As of 2025-09-09

4,441,088

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:44:56 UTC

Genres

hip-hop & raphip-hop/rap

Biography

Brazilian singer and influencer MC Xangai has rapidly gained popularity with over 700,000 followers and 600,000 monthly listeners, establishing himself as a prominent figure in the funk genre. Despite his youth, he made his debut in 2020 with tracks like “Feliz Dia das Mães” and “Menor Batalhador,” showcasing his ability to deeply connect with his audience. Known for his dynamic collaborations, MC Xangai has released hits such as “Não é TikTok” and “Ai Ai Ai Que Mina Perversa,” the latter garnering over seven million views on his channel. Living with mentor MC Pipokinha, Xangai has fostered a unique family dynamic that fuels his artistic growth, evident in his 2024 release “Hoje em Dia é Difícil Encontrar” featuring DJ Davy Felipe and others.

Top Brand Affinities

Report Date: 2025-09-09

MC Xangai indexes high with fans in the 18-24 range in BRAZIL, PORTUGAL, UNITED STATES. The skew is heavily male (56%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 136,350 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Lacoste, Sarar, Danone, making streetwear, music platforms, and lifestyle products a natural test bed. Choose MC Xangai when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Xangai score 0.26% — Low bucket.

Brand: LacosteBrand: SararBrand: Danone

Followers:4,441,088

Engagements:11,512

Rate:0.3%

Posts:1,564

Avg Likes:10,650

Avg Comments:192

Avg Views:151,941

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,441,088 · Engagements 11,512 · Rate 0.3% Posts 1,564 · Views 151,941 · Avg Likes 10,650 · Avg Comments 192 · Avg Views 151,941	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 11% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	BRAZIL (87%) PORTUGAL (3%) UNITED STATES (2%) URUGUAY (2%) INDONESIA (2%)	Top regions: BRAZIL (87%), PORTUGAL (3%), UNITED STATES (2%)
Platform Engagement	Instagram: 4,069 avg likes/post · Tiktok: 136,350 avg views/post · Youtube: 15,591 avg views/post	Best reach: Tiktok 136,350 avg views; best engagement: Tiktok 5,601 avg likes

Top Brand Affinities

Lacoste

Score: 13.18

Sarar

Score: 10.85

Danone

Score: 9.95

Moda Praia

Score: 9.58

Quiksilver

Score: 8.74

Eudora

Score: 6.48

Barber Shop Connect

Score: 5.27

Oakley

Score: 4.61

Uber

Score: 3.93

Carrefour

Score: 2.76

Mitsubishi

Score: 2.76

Honda

Score: 2.54

Brand	Category	Score
Lacoste		13.18
Sarar		10.85
Danone		9.95
Moda Praia		9.58
Quiksilver		8.74
Eudora		6.48
Barber Shop Connect		5.27
Oakley		4.61
Uber		3.93
Carrefour		2.76
Mitsubishi		2.76
Honda		2.54
Fiat		2.53
Spotify Music		2.12
SoundCloud		1.91
Heineken		1.87
Chevrolet		1.54
UFC		1.42
Tommy Hilfiger		1.36
DC Entertainment		1.23
Beats Electronics		1.22
Volkswagen		1.06
Nike		1.01
Red Bull		0.99
BMW		0.97
Toyota		0.89
Ford		0.85
Gucci		0.84
musical.ly		0.80
Porsche		0.80
Yamaha		0.76
Netflix		0.70
Coca-Cola		0.68
Chanel		0.64
Adidas		0.59
Apple		0.49
Walt Disney		0.46
Mercedes-Benz		0.41
Samsung Group		0.39
Canon		0.31