MC MENOR HR

MC MENOR HR — r&b, funk & soul artist from PT.

MC Menor HR, owner of the hit "Evoque Prata," is making waves in the funk scene, hailed as the new sensation with a unique style and talent for music that has…

Influence: 49.40% Fanbase: 22.10% Trending: 63.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Etisalat • 59.83% • Very Strong

As of 2025-09-08

2,776

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:46:16 UTC

Genres

r&b, funk & soulfunk mtgfunk cariocaalternativealternativelatinfunk rj

Biography

MC Menor HR, owner of the hit "Evoque Prata," is making waves in the funk scene, hailed as the new sensation with a unique style and talent for music that has captivated audiences nationwide. In just 6 months, his tracks have gone viral at parties and funk events, gaining popularity among the trend-savvy social media crowd. Collaborating with DJ Escobar and MC Menor SG on "Evoque Prata," inspired by online dance trends, has propelled Menor HR to #2 on Spotify's most-played chart and #1 on the viral chart, with over 6.4 million plays and 359k TikTok videos.

Gabriel Henrique, also known as MC Menor HR, has quickly risen to fame in the music industry with his hit track "Evoque Prata," which has garnered over 6.4 million streams on Spotify and reached the top positions on various music charts. With a unique style and exceptional songwriting abilities, Menor HR caught the attention of industry professionals early on, leading to a successful career launch that has seen his music embraced by partygoers and social media users alike. Stay tuned for more infectious beats from this rising funk star!

Top Brand Affinities

Report Date: 2025-09-08

MC MENOR HR is already in the conversation with 25-34 & 18-24 audiences in NIGERIA, GHANA, JAMAICA. The audience is heavily male (75%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (20 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Etisalat, Airtel, A.P.C. points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC MENOR HR score 0.72% — Low bucket.

Brand: EtisalatBrand: AirtelBrand: A.P.C.

Followers:2,776

Engagements:20

Rate:0.7%

Posts:29

Avg Likes:20

Avg Comments:5

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,776 · Engagements 20 · Rate 0.7% Posts 29 · Views 0 · Avg Likes 20 · Avg Comments 5 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 56% 18-24: 22% 35-44: 16% 45-64: 3%	Largest: 25-34 (56%); next: 18-24 (22%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	NIGERIA (70%) GHANA (9%) JAMAICA (7%) UNITED STATES (4%) SOUTH AFRICA (3%)	Top regions: NIGERIA (70%), GHANA (9%), JAMAICA (7%)
Platform Engagement	Instagram: 20 avg likes/post	best engagement: Instagram 20 avg likes

Top Brand Affinities

Etisalat

Score: 59.83

Airtel

Score: 19.52

A.P.C.

Score: 19.03

Best Buy

Score: 16.54

Wingstop

Score: 14.92

MTV

Score: 9.43

CNN

Score: 9.35

Alibaba

Score: 6.70

Hennessy

Score: 6.31

FashionNova

Score: 5.34

NBC

Score: 4.11

FOREX

Score: 4.00

Brand	Category	Score
Etisalat		59.83
Airtel		19.52
A.P.C.		19.03
Best Buy		16.54
Wingstop		14.92
MTV		9.43
CNN		9.35
Alibaba		6.70
Hennessy		6.31
FashionNova		5.34
NBC		4.11
FOREX		4.00
SoundCloud		4.00
ASUS		3.91
musical.ly		3.76
Monster Beverage		3.70
Beats Electronics		3.65
Comedy Central		3.61
Paramount Pictures		3.43
Intel		3.00
BBC		2.89
Lexus		2.87
Paypal		2.83
Fila		2.66
Fendi		2.16
Versace		2.10
Spotify Music		2.01
Mercedes-Benz		1.89
Coca-Cola		1.83
Land Rover		1.67
Gymshark		1.65
Ray-Ban		1.46
Microsoft		1.42
Adobe		1.34
Vogue		1.33
Guess		1.26
Burberry		1.20
Lamborghini		1.17
Guinness		1.13
National Geographic		1.10
Pepsi		1.09
Gucci		1.09
Rolex		1.05
Samsung Group		1.04
HBO		1.03
Toyota		0.93
Universal		0.90
Apple		0.89
Google		0.79
Prada		0.73