MC Livinho

MC Livinho — r&b, funk & soul artist from BR.

MC Livinho, born in the Zona Norte of São Paulo, launched his music career in 2008 with the release of "Origem," gaining prominence in 2014 with the hit…

Influence: 21.54% Fanbase: 64.63% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 26.62% • Very Strong

As of 2025-09-09

17,129,505

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:59:55 UTC

Genres

r&b, funk & soulfunk cariocafunk ostentacaofunk paulista

Biography

MC Livinho, born in the Zona Norte of São Paulo, launched his music career in 2008 with the release of "Origem," gaining prominence in 2014 with the hit "Mulher Kama Sutra." He was the first funk singer to reach 200 million views on YouTube.

Recognized by the media as a leading figure in the funk scene, Livinho's musical journey began in the church, where he sang and played the violin. At 26 years old, he has amassed a significant catalog of hits and billions of streams and views, solidifying his status as one of Brazil's top MCs.

Top Brand Affinities

Report Date: 2025-09-09

MC Livinho stands out with 18-24 & 25-34 audiences across BRAZIL, PORTUGAL, COLOMBIA. The profile is heavily male (60%), and content lands hardest on Youtube, where posts average 331,915 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Lojas Renner, Boticario, Galatasaray, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes MC Livinho a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Livinho score 0.35% — Low bucket.

Brand: Lojas RennerBrand: BoticarioBrand: Galatasaray

Followers:17,129,505

Engagements:59,543

Rate:0.3%

Posts:571

Avg Likes:59,172

Avg Comments:536

Avg Views:331,915

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,129,505 · Engagements 59,543 · Rate 0.3% Posts 571 · Views 331,915 · Avg Likes 59,172 · Avg Comments 536 · Avg Views 331,915	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 24% 13-17: 7% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (24%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	BRAZIL (92%) PORTUGAL (2%) COLOMBIA (1%) UNITED STATES (1%) FRANCE (0%)	Top regions: BRAZIL (92%), PORTUGAL (2%), COLOMBIA (1%)
Platform Engagement	Instagram: 52,667 avg likes/post · Youtube: 331,915 avg views/post	Best reach: Youtube 331,915 avg views; best engagement: Instagram 52,667 avg likes

Top Brand Affinities

Lojas Renner

Score: 26.62

Boticario

Score: 11.05

Galatasaray

Score: 10.58

Sarar

Score: 10.23

Moda Praia

Score: 8.58

Xerox

Score: 7.57

Danone

Score: 7.50

Banco Bradesco

Score: 6.53

Itaipava

Score: 6.39

Riachuelo

Score: 6.38

Oakley

Score: 5.07

Lacoste

Score: 4.38

Brand	Category	Score
Lojas Renner		26.62
Boticario		11.05
Galatasaray		10.58
Sarar		10.23
Moda Praia		8.58
Xerox		7.57
Danone		7.50
Banco Bradesco		6.53
Itaipava		6.39
Riachuelo		6.38
Oakley		5.07
Lacoste		4.38
Mary Kay		3.37
Barber Shop Connect		3.35
UFC		3.10
Lollapalooza		2.75
Avon		2.61
Carrefour		2.35
Heineken		2.25
SheInside		2.09
shein		1.82
Budweiser		1.75
Fiat		1.61
Mitsubishi		1.56
Nutella		1.31
Grand Theft Auto		1.23
Pandora		1.17
Calvin Klein		1.11
L'Oréal Paris		0.99
Prada		0.97
DC Entertainment		0.90
Levi's		0.88
Red Bull		0.84
Rolex		0.81
Zara		0.80
Tommy Hilfiger		0.77
Honda		0.75
Chevrolet		0.74
FIFA		0.73
Ray-Ban		0.69
Xbox		0.67
GoPro		0.65
Adidas		0.65
Suzuki		0.64
Volkswagen		0.64
Nike		0.63
Samsung Group		0.61
Louis Vuitton		0.58
PlayStation		0.57
Ferrari		0.57