Mc Kitinho

Mc Kitinho — r&b, funk & soul artist from BR.

Lukas Matheus, also known as MC Kitinho, was born on 09/12/1997 in the northern zone of São Paulo. At around 14 years old, he developed a passion for singing…

Influence: 52.63% Fanbase: 35.48% Trending: 61.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Oakley • 24.62% • Very Strong

As of 2025-09-08

463,076

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:52 UTC

Genres

r&b, funk & soulfunk cariocafunk ostentacao

Biography

Lukas Matheus, also known as MC Kitinho, was born on 09/12/1997 in the northern zone of São Paulo. At around 14 years old, he developed a passion for singing after being influenced by Furacão 2000, and he credits Mr. Catra as his biggest inspiration. Today, Kitinho is a prominent figure in the funk scene, particularly known for his street parties and gaining popularity online through the choreography of his rhythmic songs. In addition to his work as an MC, he is also a songwriter, producer, and entrepreneur, ensuring he remains fully involved in all aspects of his career to become a well-rounded artist.

Top Brand Affinities

Report Date: 2025-09-08

Mc Kitinho stands out with 18-24 & 25-34 audiences across BRAZIL, ECUADOR, UNITED STATES. The profile is heavily male (72%), and content lands hardest on Youtube, where posts average 5,565 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Oakley, Quiksilver, Lacoste, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mc Kitinho a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mc Kitinho score 0.23% — Low bucket.

Brand: OakleyBrand: QuiksilverBrand: Lacoste

Followers:463,076

Engagements:1,081

Rate:0.2%

Posts:221

Avg Likes:1,077

Avg Comments:35

Avg Views:5,565

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 463,076 · Engagements 1,081 · Rate 0.2% Posts 221 · Views 5,565 · Avg Likes 1,077 · Avg Comments 35 · Avg Views 5,565	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 23% 13-17: 7% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (23%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	BRAZIL (89%) ECUADOR (1%) UNITED STATES (1%) MEXICO (1%) PORTUGAL (1%)	Top regions: BRAZIL (89%), ECUADOR (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 840 avg likes/post · Youtube: 5,565 avg views/post	Best reach: Youtube 5,565 avg views; best engagement: Instagram 840 avg likes

Top Brand Affinities

Oakley

Score: 24.62

Quiksilver

Score: 13.11

Lacoste

Score: 11.75

Barber Shop Connect

Score: 11.16

Xerox

Score: 9.67

Lollapalooza

Score: 7.93

Banco Bradesco

Score: 6.66

Amstel

Score: 6.36

Pioneer

Score: 5.64

Mitsubishi

Score: 3.41

Budweiser

Score: 3.13

Uber

Score: 2.88

Brand	Category	Score
Oakley		24.62
Quiksilver		13.11
Lacoste		11.75
Barber Shop Connect		11.16
Xerox		9.67
Lollapalooza		7.93
Banco Bradesco		6.66
Amstel		6.36
Pioneer		5.64
Mitsubishi		3.41
Budweiser		3.13
Uber		2.88
Jack Daniels		2.49
Tommy Hilfiger		2.45
Tomorrowland		2.33
Red Bull		2.06
Honda		2.01
Carrefour		1.94
Heineken		1.83
Fiat		1.70
ASICS		1.65
Pandora		1.51
Nike		1.46
Levi's		1.46
Yamaha		1.44
Sneakerhead		1.40
Versace		1.37
New Balance		1.33
SheInside		1.28
shein		1.27
Volkswagen		1.26
Crocs		1.21
NBA		1.20
Spotify Music		1.19
Coca-Cola		1.17
L'Oréal Paris		1.16
UFC		1.12
SoundCloud		1.06
Rolex		1.06
Grand Theft Auto		1.03
Calvin Klein		0.97
Huda Beauty		0.93
Beats Electronics		0.91
Adidas		0.89
FIFA		0.86
BMW		0.82
Suzuki		0.82
DC Entertainment		0.76
Porsche		0.76
Xbox		0.71