MC Kevin Brand Affinity ranks highest Lojas Renner at 21.19% . Very Strong. Score DMDB 61.66% | Fanbase 65.88%

MC Kevin — pop artist from BR.

MC Kevin, born and raised in Vila Ede, São Paulo, co-founded the record label "Esquece Produções" with his mother Val Nascimento in 2021. Throughout his…

MC Kevin

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bbc-5dfc-fb92-8255-a0369fe50396

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Genres

poppopasian popr&b, funk & soulfunk cariocafunk ostentacaofunk paulistahip-hop & raphip-hop/rap

Influential: 61.66% Fanbase: 65.88% Trending: 59.55%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 21.19% • Very Strong

As of 2025-09-09

16,684,043

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.66% | Fanbase 65.88% | Trending 59.55% | CAREER STAGE: MAINSTREAM

Biography

MC Kevin, born and raised in Vila Ede, São Paulo, co-founded the record label "Esquece Produções" with his mother Val Nascimento in 2021. Throughout his career, he has shown steady growth, with increasing numbers over the years.

Known for hits like "Prepara Novinha," "Cavalo de Troia," "Vera Cruz," "Coração na Geladeira," "Amassa a Placa," and "Pra Inveja é Tchau," MC Kevin has become a prominent figure in the music scene, with these tracks considered anthems. On YouTube, his songs have garnered impressive views, with "Pra Inveja é Tchau" surpassing 300 million, "Cavalo de Troia" over 500 million, and "Vera Cruz" exceeding 160 million.

His recent releases, including "Passado e Presente," "Isolado no Quarto 2.0," and "O Menino Ainda Encanta Quebrada," have been well-received by fans, achieving success on the Billboard charts and various digital platforms. MC Kevin's legacy continues to resonate with audiences, leaving a lasting impact on the music industry.

Report Date: 2025-09-09

MC Kevin cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, PORTUGAL, UNITED STATES. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,463,005 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Lojas Renner, Ifood, Andis, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Kevin score 9.97% — Very Strong bucket.

Brand: Lojas RennerBrand: IfoodBrand: Andis

Followers:16,684,043

Engagements:1,662,717

Rate:10.0%

Posts:308

Avg Likes:1,652,433

Avg Comments:2,453

Avg Views:2,513,005

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,684,043 · Engagements 1,662,717 · Rate 10.0% Posts 308 · Views 2,513,005 · Avg Likes 1,652,433 · Avg Comments 2,453 · Avg Views 2,513,005	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 9% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	BRAZIL (95%) PORTUGAL (1%) UNITED STATES (1%) SOUTH AFRICA (0%) ANGOLA (0%)	Top regions: BRAZIL (95%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 1,524,188 avg likes/post · Tiktok: 1,050,000 avg views/post · Youtube: 1,463,005 avg views/post	Best reach: Youtube 1,463,005 avg views; best engagement: Instagram 1,524,188 avg likes

Top Brand Affinities

Lojas Renner

Score: 21.19

Ifood

Score: 17.20

Andis

Score: 15.41

Trancefamily

Score: 11.99

Oakley

Score: 11.66

Danone

Score: 10.59

Colcci

Score: 9.82

Quiksilver

Score: 9.04

Lacoste

Score: 7.76

Itaipava

Score: 7.20

Moda Praia

Score: 7.16

Riachuelo

Score: 6.81

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		21.19
Ifood		17.20
Andis		15.41
Trancefamily		11.99
Oakley		11.66
Danone		10.59
Colcci		9.82
Quiksilver		9.04
Lacoste		7.76
Itaipava		7.20
Moda Praia		7.16
Riachuelo		6.81
Selfiegram		6.06
Volcom		5.35
Barber Shop Connect		4.54
BaByliss		4.50
Hurley		3.78
Billabong		3.43
Mary Kay		3.29
Budweiser		3.03
Mitsubishi		2.85
Lollapalooza		2.35
Faber-Castell		2.34
Pepsi		2.12
Heineken		2.10
Tomorrowland		2.09
Fiat		1.96
Nokia		1.92
McLaren		1.88
Honda		1.62
Jack Daniels		1.60
Sprite		1.60
Jaguar		1.49
UFC		1.47
shein		1.37
SheInside		1.34
Nike		1.33
Land Rover		1.29
Xiaomi		1.19
Volkswagen		1.15
Chevrolet		1.11
Huda Beauty		1.07
Tommy Hilfiger		1.06
Red Bull		1.05
FIFA		1.03
Guess		1.02
Yamaha		0.99
Pandora		0.99
Los Angeles Lakers		0.97
L'Oréal Paris		0.96