Mc Kekel Brand Affinity ranks highest Warner Music at 46.36% . Very Strong. Score DMDB 60.52% | Fanbase 54.59%

Mc Kekel — r&b, funk & soul artist from BR.

MC Kekel, born in São Paulo and raised in Guaianazes, is a prominent figure in the Brazilian funk scene known for his romantic lyrics and lively beats. With…

Mc Kekel

Recognizable

Country: BR | Gender: male | Artist ID: 11e83fe7-6689-5b9e-b955-aa1c026db3d8

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Genres

r&b, funk & soulfunk cariocafunk ostentacaofunk conscientefunk paulista

Influential: 60.52% Fanbase: 54.59% Trending: 63.48%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 46.36% • Very Strong

As of 2025-09-09

10,504,062

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.52% | Fanbase 54.59% | Trending 63.48% | CAREER STAGE: MAINSTREAM

Biography

MC Kekel, born in São Paulo and raised in Guaianazes, is a prominent figure in the Brazilian funk scene known for his romantic lyrics and lively beats. With over 20 hit songs and millions of streams, his music appeals to a wide audience across different generations. Additionally, MC Kekel has garnered millions of views on his music videos, showcasing his popularity and influence in the industry.

Report Date: 2025-09-09

Mc Kekel stands out with 18-24 & 25-34 audiences across BRAZIL, PORTUGAL, UNITED STATES. The profile is heavily male (55%), and content lands hardest on Tiktok, where posts average 23,700 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Warner Music, ChilliBeans, Bauducco, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mc Kekel a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mc Kekel score 0.01% — Low bucket.

Brand: Warner MusicBrand: ChilliBeansBrand: Bauducco

Followers:10,504,062

Engagements:1,330

Rate:0.0%

Posts:1,230

Avg Likes:1,212

Avg Comments:89

Avg Views:24,512

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,504,062 · Engagements 1,330 · Rate 0.0% Posts 1,230 · Views 24,512 · Avg Likes 1,212 · Avg Comments 89 · Avg Views 24,512	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 7% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	BRAZIL (83%) PORTUGAL (5%) UNITED STATES (2%) ANGOLA (1%) COLOMBIA (1%)	Top regions: BRAZIL (83%), PORTUGAL (5%), UNITED STATES (2%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 23,700 avg views/post · Youtube: 812 avg views/post	Best reach: Tiktok 23,700 avg views; best engagement: Tiktok 1,175 avg likes

Top Brand Affinities

Warner Music

Score: 46.36

ChilliBeans

Score: 30.31

Bauducco

Score: 28.81

Jequiti

Score: 17.20

Boticario

Score: 14.96

Lojas Renner

Score: 14.47

Havaianas

Score: 11.46

Sarar

Score: 9.86

Itaipava

Score: 9.73

Quiksilver

Score: 7.94

Banco Bradesco

Score: 7.86

Eudora

Score: 6.39

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Top Brand Affinities

Brand	Category	Score
Warner Music		46.36
ChilliBeans		30.31
Bauducco		28.81
Jequiti		17.20
Boticario		14.96
Lojas Renner		14.47
Havaianas		11.46
Sarar		9.86
Itaipava		9.73
Quiksilver		7.94
Banco Bradesco		7.86
Eudora		6.39
Moda Praia		6.31
Oakley		5.23
Barber Shop Connect		4.77
Paco Rabanne		4.62
Lacoste		3.83
Kiko		3.63
Tomorrowland		2.83
Lollapalooza		2.56
Faber-Castell		2.40
shein		1.96
Budweiser		1.84
Levi's		1.83
Los Angeles Lakers		1.74
Mitsubishi		1.66
Rolex		1.56
UFC		1.55
SheInside		1.54
Heineken		1.39
Fiat		1.38
KitKat		1.37
Pandora		1.36
SoundCloud		1.34
Tommy Hilfiger		1.30
Porsche		1.19
Grand Theft Auto		1.18
Chevrolet		1.06
NBA		0.99
Honda		0.96
Nutella		0.96
Beats Electronics		0.90
Netflix		0.88
Nike		0.85
Tesla Motors		0.81
musical.ly		0.79
Red Bull		0.76
FIFA		0.74
Universal		0.74
Puma		0.73