MC Kaio

MC Kaio — r&b, funk & soul artist from BR.

Mc Kaio is a Brazilian funk artist known for his energetic and infectious music. His songs blend elements of funk carioca and hip-hop, creating a unique and…

Influence: 51.49% Fanbase: 27.44% Trending: 63.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-08

198,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 11:16:21 UTC

Genres

r&b, funk & soulfunk cariocafunk bhfunk viral

Biography

Mc Kaio is a Brazilian funk artist known for his energetic and infectious music. His songs blend elements of funk carioca and hip-hop, creating a unique and dynamic sound that has garnered a dedicated following. With his catchy hooks and lively beats, Mc Kaio's music is a celebration of Brazilian culture and a reflection of the vibrant street music scene in Rio de Janeiro.

Mc Kaio's performances are high-energy and engaging, drawing crowds to dance and sing along to his catchy tunes. His music often touches on themes of love, partying, and life in the favelas, resonating with audiences both in Brazil and around the world. With his charismatic stage presence and undeniable talent, Mc Kaio continues to make a mark on the funk music scene, solidifying his status as a rising star in the genre.

Top Brand Affinities

Report Date: 2025-09-08

MC Kaio connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, PORTUGAL, UNITED STATES. With a male-leaning (51%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 16,600 avg views per post; Tiktok adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: MC Kaio moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Kaio score 0.33% — Low bucket.

Followers:198,000

Engagements:649

Rate:0.3%

Posts:89

Avg Likes:581

Avg Comments:7

Avg Views:21,012

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 198,000 · Engagements 649 · Rate 0.3% Posts 89 · Views 21,012 · Avg Likes 581 · Avg Comments 7 · Avg Views 21,012	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 21% 13-17: 9% 35-44: 4%	Largest: 18-24 (65%); next: 25-34 (21%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	BRAZIL (96%) PORTUGAL (2%) UNITED STATES (1%) AZERBAIJAN (0%) FINLAND (0%)	Top regions: BRAZIL (96%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement	Tiktok: 16,600 avg views/post · Youtube: 4,412 avg views/post	Best reach: Tiktok 16,600 avg views; best engagement: Tiktok 531 avg likes