MC GW Brand Affinity ranks highest Brahma at 49.85% . Very Strong. Score DMDB 57.64% | Fanbase 35.13%

MC GW — r&b, funk & soul artist from BR.

Gláucio William, born on January 22, 1992, in São Meriti, RJ, began his artistic career as a singer at the age of 19, previously playing in samba groups. His…

MC GW

Established

Country: BR | Gender: male | Artist ID: 11e83fe2-3579-3aa6-9903-aa1c026db3d8

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Genres

r&b, funk & soulfunk cariocafunk ostentacaofunk paulista

Influential: 57.64% Fanbase: 35.13% Trending: 68.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 49.85% • Very Strong

As of 2025-09-09

2,628,552

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.64% | Fanbase 35.13% | Trending 68.90% | CAREER STAGE: MID_LEVEL

Biography

Gláucio William, born on January 22, 1992, in São Meriti, RJ, began his artistic career as a singer at the age of 19, previously playing in samba groups. His breakthrough came with the release of the song "Sarra novinha no grau" in 2013, which gained popularity at parties and on radio stations. In 2016, he joined GR6 eventos with his manager DJ Piu, releasing hits like "Ritmo mexicano" and "atura ou surta," the latter amassing over 200 million views on Kondzilla's channel. Enjoying a period of success, he made appearances on television shows like Raul Gil.

Report Date: 2025-09-09

MC GW reliably reaches 18-24 & 25-34 audiences in BRAZIL, INDIA, PORTUGAL. The base is heavily male (71%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (156,750 avg views per post); Instagram layers on depth and replies. The audience sits near Brahma, Oakley, Ambev, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC GW score 1.00% — Moderate bucket.

Brand: BrahmaBrand: OakleyBrand: Ambev

Followers:2,628,552

Engagements:26,323

Rate:1.0%

Posts:2,489

Avg Likes:25,868

Avg Comments:290

Avg Views:166,723

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,628,552 · Engagements 26,323 · Rate 1.0% Posts 2,489 · Views 166,723 · Avg Likes 25,868 · Avg Comments 290 · Avg Views 166,723	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 25% 13-17: 6% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (25%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	BRAZIL (90%) INDIA (1%) PORTUGAL (1%) UNITED STATES (1%) ARGENTINA (1%)	Top regions: BRAZIL (90%), INDIA (1%), PORTUGAL (1%)
Platform Engagement	Instagram: 17,939 avg likes/post · Tiktok: 156,750 avg views/post · Youtube: 9,973 avg views/post	Best reach: Tiktok 156,750 avg views; best engagement: Instagram 17,939 avg likes

Top Brand Affinities

Brahma

Score: 49.85

Oakley

Score: 16.32

Ambev

Score: 13.45

Lacoste

Score: 9.98

Quiksilver

Score: 8.92

Barber Shop Connect

Score: 8.47

Danone

Score: 7.11

Pioneer

Score: 6.74

Banco Bradesco

Score: 6.74

Moda Praia

Score: 5.87

Itaipava

Score: 5.33

Budweiser

Score: 3.91

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Top Brand Affinities

Brand	Category	Score
Brahma		49.85
Oakley		16.32
Ambev		13.45
Lacoste		9.98
Quiksilver		8.92
Barber Shop Connect		8.47
Danone		7.11
Pioneer		6.74
Banco Bradesco		6.74
Moda Praia		5.87
Itaipava		5.33
Budweiser		3.91
Uber		3.21
Lollapalooza		2.98
Heineken		2.87
Tomorrowland		2.61
Carrefour		2.42
Mitsubishi		2.39
Tommy Hilfiger		2.08
shein		2.05
Under Armour		1.64
Jack Daniels		1.61
SheInside		1.61
Honda		1.56
Ducati		1.55
Red Bull		1.51
Levi's		1.49
Spotify Music		1.41
Fiat		1.35
Nike		1.32
Guess		1.26
SoundCloud		1.25
Pandora		1.19
Grand Theft Auto		1.14
Vogue		1.12
Hyundai		1.11
Coca-Cola		1.10
Zara		1.00
Rolex		0.98
FIFA		0.98
Adidas		0.96
Calvin Klein		0.93
Volkswagen		0.93
NBA		0.92
Ray-Ban		0.92
DC Entertainment		0.89
Puma		0.88
Chevrolet		0.80
musical.ly		0.80
Louis Vuitton		0.76