Mazzy Star
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
29,052
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Roback, known for his work with Opal and the Rain Parade, discovered Sandoval through a tape she made with the duo Going Home. Mazzy Star's debut album, She Hangs Brightly, released in 1990, showcased their signature sound. Over the years, the band evolved, releasing albums like So Tonight That I Might See and Among My Swan. Despite hiatuses and individual projects, Mazzy Star continued to captivate audiences with their ethereal music, until Roback's passing in 2020.
Mazzy Star maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, FRANCE. The audience leans heavily female (59%), so brand cues around style and status perform well. The clearest reach is on Youtube with 607,423 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 29,052 · Engagements 8,230 · Rate 28.3% Posts 4 · Views 607,423 · Avg Likes 7,978 · Avg Comments 661 · Avg Views 607,423 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 27% 35-44: 21% 45-64: 11% |
Largest: 25-34 (38%); next: 18-24 (27%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (68%) BRAZIL (4%) FRANCE (3%) UNITED KINGDOM (3%) MEXICO (2%) |
Top regions: UNITED STATES (68%), BRAZIL (4%), FRANCE (3%) |
| Platform Engagement | Youtube: 607,423 avg views/post | Best reach: Youtube 607,423 avg views; best engagement: Youtube 7,978 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Mazzy Star
The map shows every radio station that aired Mazzy Star today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
