mazie

mazie

Country: US | Gender: female

Influence: 54.82% Fanbase: 31.52% Trending: 66.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 10.68% • Very Strong

As of 2025-09-08

481,364

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 08:52:58 UTC

Genres

popindie popmodern indie poppop

Biography

Hailing from LA via Baltimore, mazie is spearheading the progression of psychedelic pop with her darkly whimsical lyrics and eclectic musical blend of pop, punk, and electronic influences. Her debut album, "blotter baby," boldly tackles themes of coming-of-age heartbreak and a Gen-Z sense of doom through a lens of catharsis and absurdity. The album features the breakout hit "dumb dumb," which has amassed over 250 million streams globally, 1 million TikTok creates, and a placement in Netflix's original film Do Revenge. Drawing from her background in classical and jazz singing, mazie's online breakthrough came with the release of the single "no friends" in 2020, produced alongside collaborator Elie Rizk. Since then, mazie has continued to push her artistry into more daring and musically adventurous territories, solidifying her standing as a multifaceted icon who embraces imperfection and relatability.

Mazie's musical journey started with the 2021 EP "rainbow cassette," serving as an ode to the end of her childhood and marking her transition from college dropout to a rising star in the industry. Her unapologetic approach to songwriting sees her delving into themes of sapphic love, self-image, and toxic relationships, all delivered with a vibrant and audacious energy that sets her apart in the music scene. Embracing a style that is both over-the-top and vulnerable, mazie aims to connect with her audience on a personal level while challenging traditional notions of perfection and role models. As she continues to evolve her sound and storytelling, mazie remains committed to authenticity and paving her own path in the ever-evolving landscape of psychedelic pop music.

mazie Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

mazie converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily female (64%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 10,627 avg views per post, with supportive conversation on Instagram. Shared audience with Ableton, Lollapalooza, Amazon Music underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist mazie score 1.18%Moderate bucket.
Brand: AbletonBrand: LollapaloozaBrand: Amazon Music
Followers:481,364
Engagements:5,688
Rate:1.2%
Posts:772
Views:10,627
Avg Likes:5,641
Avg Comments:63
Avg Views:10,627

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 481,364 · Engagements 5,688 · Rate 1.2%
Posts 772 · Views 10,627 · Avg Likes 5,641 · Avg Comments 63 · Avg Views 10,627
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 64%
25-34: 22%
13-17: 9%
35-44: 4%
Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split Female: 64%
Male: 36%
Non-binary/Other: 0%
Skews female (64%)
Top Countries UNITED STATES (36%)
BRAZIL (10%)
MEXICO (8%)
RUSSIA (6%)
INDONESIA (3%)
Top regions: UNITED STATES (36%), BRAZIL (10%), MEXICO (8%)
Platform Engagement Instagram: 5,349 avg likes/post · Tiktok: 10,627 avg views/post Best reach: Tiktok 10,627 avg views; best engagement: Instagram 5,349 avg likes

Top Brand Affinities

Ableton
Score: 10.68
Lollapalooza
Score: 10.21
Amazon Music
Score: 9.07
Hot Topic
Score: 8.39
Spotify Music
Score: 7.37
Pro Tools
Score: 7.31
Coachella
Score: 6.20
SoundCloud
Score: 5.34
Dr. Martens
Score: 5.20
Urban Outfitters
Score: 4.73
iHeartRadio Music Awards
Score: 4.60
Kodak
Score: 4.20
Brand Category Score
Ableton 10.68
Lollapalooza 10.21
Amazon Music 9.07
Hot Topic 8.39
Spotify Music 7.37
Pro Tools 7.31
Coachella 6.20
SoundCloud 5.34
Dr. Martens 5.20
Urban Outfitters 4.73
iHeartRadio Music Awards 4.60
Kodak 4.20
Cartoon Network 4.13
Taco Bell 3.65
Polaroid 3.47
Bethesda Softworks 3.46
Prismacolor 2.79
Sprite 2.66
Faber-Castell 2.59
Beats Electronics 2.55
Nickelodeon 2.54
Tinder 2.50
MTV 2.44
Busch 2.23
Fujifilm 2.17
Chrysler 2.12
Paramount Pictures 2.06
Ubisoft 2.05
BBC 2.05
Showtime 2.03
League of Legends 2.00
Budweiser 1.98
Nintendo 1.88
ASOS 1.88
Warner Bros 1.81
Vogue 1.76
Adobe 1.71
Pepsi 1.69
Converse 1.66
Lush 1.59
Pokemon Go 1.56
Vans 1.56
Forever 21 1.47
Netflix 1.44
Levi's 1.43
Pandora 1.42
Lego 1.42
Target 1.39
Chipotle Mexican Grill 1.37
Pixar 1.37

Official Profiles

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Artist: mazie

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired mazie today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-08-28)

Total: 1,625,133

PLATFORM TOTAL %
Spotify Spotify 1,187,314 73.06%
Audiomack Audiomack 294,472 18.12%
Yandex Yandex 143,347 8.82%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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