mazie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
481,364
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-27 08:52:58 UTC
Genres
Biography
Mazie's musical journey started with the 2021 EP "rainbow cassette," serving as an ode to the end of her childhood and marking her transition from college dropout to a rising star in the industry. Her unapologetic approach to songwriting sees her delving into themes of sapphic love, self-image, and toxic relationships, all delivered with a vibrant and audacious energy that sets her apart in the music scene. Embracing a style that is both over-the-top and vulnerable, mazie aims to connect with her audience on a personal level while challenging traditional notions of perfection and role models. As she continues to evolve her sound and storytelling, mazie remains committed to authenticity and paving her own path in the ever-evolving landscape of psychedelic pop music.
mazie converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily female (64%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 10,627 avg views per post, with supportive conversation on Instagram. Shared audience with Ableton, Lollapalooza, Amazon Music underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 481,364 · Engagements 5,688 · Rate 1.2% Posts 772 · Views 10,627 · Avg Likes 5,641 · Avg Comments 63 · Avg Views 10,627 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 22% 13-17: 9% 35-44: 4% |
Largest: 18-24 (64%); next: 25-34 (22%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (36%) BRAZIL (10%) MEXICO (8%) RUSSIA (6%) INDONESIA (3%) |
Top regions: UNITED STATES (36%), BRAZIL (10%), MEXICO (8%) |
| Platform Engagement | Instagram: 5,349 avg likes/post · Tiktok: 10,627 avg views/post | Best reach: Tiktok 10,627 avg views; best engagement: Instagram 5,349 avg likes |
Top Brand Affinities
Ableton
Lollapalooza
Amazon Music
Hot Topic
Spotify Music
Pro Tools
Coachella
SoundCloud
Dr. Martens
Urban Outfitters
iHeartRadio Music Awards
Kodak
| Brand | Category | Score |
|---|---|---|
| Ableton | 10.68 | |
| Lollapalooza | 10.21 | |
| Amazon Music | 9.07 | |
| Hot Topic | 8.39 | |
| Spotify Music | 7.37 | |
| Pro Tools | 7.31 | |
| Coachella | 6.20 | |
| SoundCloud | 5.34 | |
| Dr. Martens | 5.20 | |
| Urban Outfitters | 4.73 | |
| iHeartRadio Music Awards | 4.60 | |
| Kodak | 4.20 | |
| Cartoon Network | 4.13 | |
| Taco Bell | 3.65 | |
| Polaroid | 3.47 | |
| Bethesda Softworks | 3.46 | |
| Prismacolor | 2.79 | |
| Sprite | 2.66 | |
| Faber-Castell | 2.59 | |
| Beats Electronics | 2.55 | |
| Nickelodeon | 2.54 | |
| Tinder | 2.50 | |
| MTV | 2.44 | |
| Busch | 2.23 | |
| Fujifilm | 2.17 | |
| Chrysler | 2.12 | |
| Paramount Pictures | 2.06 | |
| Ubisoft | 2.05 | |
| BBC | 2.05 | |
| Showtime | 2.03 | |
| League of Legends | 2.00 | |
| Budweiser | 1.98 | |
| Nintendo | 1.88 | |
| ASOS | 1.88 | |
| Warner Bros | 1.81 | |
| Vogue | 1.76 | |
| Adobe | 1.71 | |
| Pepsi | 1.69 | |
| Converse | 1.66 | |
| Lush | 1.59 | |
| Pokemon Go | 1.56 | |
| Vans | 1.56 | |
| Forever 21 | 1.47 | |
| Netflix | 1.44 | |
| Levi's | 1.43 | |
| Pandora | 1.42 | |
| Lego | 1.42 | |
| Target | 1.39 | |
| Chipotle Mexican Grill | 1.37 | |
| Pixar | 1.37 |
Official Profiles
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LoginArtist: mazie
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Top 10 Songs Played Today
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Total Streams (2025-08-28)
Total: 1,625,133
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
1,187,314 | 73.06% |
| [+] |
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294,472 | 18.12% |
| [+] |
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143,347 | 8.82% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















