Mayorkun Brand Affinity ranks highest Airtel at 17.51% . Very Strong. Score DMDB 64.19% | Fanbase 62.77%

Mayorkun — pop artist from NG.

[Artist] The Mayor of Lagos, born [Artist's Name] on [Date], is a Nigerian singer and songwriter known for his contributions to the Afrobeat and Afropop…

Mayorkun

Recognizable

Country: NG | Gender: male | Artist ID: 11e83fe7-2879-668c-bd4f-aa1c026db3d8

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Genres

popafro dancehallafropopnigerian pophip-hop & rapafroswinghiplifenigerian hip hopelectronicafrobeatafricanazontobeatsazontoafrobeats

Influential: 64.19% Fanbase: 62.77% Trending: 64.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 17.51% • Very Strong

As of 2025-09-09

5,946,352

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.19% | Fanbase 62.77% | Trending 64.90% | CAREER STAGE: MAINSTREAM

Biography

[Artist] The Mayor of Lagos, born [Artist's Name] on [Date], is a Nigerian singer and songwriter known for his contributions to the Afrobeat and Afropop genres. He gained recognition for his debut single "[Song Title]" in [Year], which showcased his unique vocal style and lyrical prowess. Since then, The Mayor of Lagos has released several successful projects and collaborated with prominent artists within the music industry.

With a growing fan base both locally and internationally, The Mayor of Lagos continues to make waves in the music scene with his infectious melodies and energetic performances. His music often explores themes of love, relationships, and everyday life, resonating with audiences of all ages. As he continues to evolve as an artist, The Mayor of Lagos remains a key figure in the contemporary African music landscape.

Report Date: 2025-09-09

Mayorkun connects with 18-24 & 25-34 audiences and shows durable traction across NIGERIA, UNITED STATES, KENYA. With a heavily male (73%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 31,974 avg views per post; Instagram adds dependable engagement depth. Overlap with Airtel, Hennessey, Palm Angels highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Mayorkun moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mayorkun score 4.47% — Very Strong bucket.

Brand: AirtelBrand: HennesseyBrand: Palm Angels

Followers:5,946,352

Engagements:265,543

Rate:4.5%

Posts:99

Avg Likes:265,494

Avg Comments:644

Avg Views:31,974

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,946,352 · Engagements 265,543 · Rate 4.5% Posts 99 · Views 31,974 · Avg Likes 265,494 · Avg Comments 644 · Avg Views 31,974	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 43% 35-44: 4% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (43%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	NIGERIA (22%) UNITED STATES (17%) KENYA (10%) GHANA (6%) UNITED KINGDOM (5%)	Top regions: NIGERIA (22%), UNITED STATES (17%), KENYA (10%)
Platform Engagement	Instagram: 264,864 avg likes/post · Tiktok: 0 avg views/post · Youtube: 31,974 avg views/post	Best reach: Youtube 31,974 avg views; best engagement: Instagram 264,864 avg likes

Top Brand Affinities

Airtel

Score: 17.51

Hennessey

Score: 12.95

Palm Angels

Score: 12.39

CNN

Score: 11.38

A.P.C.

Score: 10.97

River Island

Score: 6.73

MTV

Score: 6.66

FOREX

Score: 6.59

Alibaba

Score: 6.39

T.G.I. Friday's

Score: 5.87

boohoo

Score: 5.36

Hennessy

Score: 4.59

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Top Brand Affinities

Brand	Category	Score
Airtel		17.51
Hennessey		12.95
Palm Angels		12.39
CNN		11.38
A.P.C.		10.97
River Island		6.73
MTV		6.66
FOREX		6.59
Alibaba		6.39
T.G.I. Friday's		5.87
boohoo		5.36
Hennessy		4.59
ASOS		4.35
FashionNova		4.29
Timberland		4.28
Coach		4.08
Hublot		3.98
Monster Beverage		3.80
Fenty beauty		3.08
Fendi		2.98
Comedy Central		2.77
Dr. Martens		2.76
Versace		2.71
BBC		2.61
Gucci		2.52
Balenciaga		2.40
NBC		2.39
shein		2.39
Dolce & Gabbana		2.37
Lexus		2.32
Pepsi		2.21
SoundCloud		2.20
Kodak		2.19
Rolls-Royce		2.16
Bugatti		2.07
Cartier		1.90
SheInside		1.88
H&M		1.84
Paramount Pictures		1.83
Beats Electronics		1.68
Rolex		1.56
Vogue		1.53
New Balance		1.52
Louis Vuitton		1.45
Michael Kors		1.43
Forever 21		1.42
GIVENCHY		1.39
musical.ly		1.35
FIFA		1.33
Sneakerhead		1.31