Mayonnaise Brand Affinity ranks highest Jollibee at 50.84% . Very Strong. Score DMDB 58.46% | Fanbase 45.51%

Mayonnaise — pop artist from PH.

Mayonnaise, an alternative rock band from Manila, Philippines, was formed in 2002 after being inspired by the song "Mayonaise" by The Smashing Pumpkins. The…

Mayonnaise

Recognizable

Country: PH | Artist ID: 11e81bd2-4c87-c9e4-bdb1-a0369fe50396

Find Artist

Genres

poppoprockrockpinoy rockalternative rockpop rockalternativealternativeasianopm

Influential: 58.46% Fanbase: 45.51% Trending: 64.93%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 50.84% • Very Strong

As of 2025-09-09

127,968

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.46% | Fanbase 45.51% | Trending 64.93% | CAREER STAGE: MAINSTREAM

Biography

Mayonnaise, an alternative rock band from Manila, Philippines, was formed in 2002 after being inspired by the song "Mayonaise" by The Smashing Pumpkins. The band gained recognition by winning the Red Horse Muziklaban competition in 2004.

With 18 years in the Filipino music scene, Mayonnaise has released multiple records and popular hits such as "Jopay" and "Bakit Part 2." In recent years, the band has seen increased success with sold-out concerts, national tours, international performances, and a strong online presence. Their latest album, "Friends & Family," was released on November 30, 2020, featuring the single "Kailan Ba Ako Gagaling" in collaboration with Rangel Fernandez. The band consists of Monty Macalino on Vocals/Guitars, Shan Regalado on Drums, Nikki Tirona on Bass/Backing Vocals, Carlo Servano on Lead Guitars/Backing Vocals, and Keano Swing on Rhythm Guitars/Backing Vocals. For business inquiries, contact [email protected] or +63 928 505 6512.

Report Date: 2025-09-09

Mayonnaise converts attention from 25-34 & 18-24 audiences across PHILIPPINES, UNITED STATES, UNITED ARAB EMIRATES. Audience shape is heavily male (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 169 avg likes per post, with supportive conversation on Instagram. Shared audience with Jollibee, Penshoppe, Alden underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mayonnaise score 0.13% — Low bucket.

Brand: JollibeeBrand: PenshoppeBrand: Alden

Followers:127,968

Engagements:169

Rate:0.1%

Posts:5,860

Avg Likes:169

Avg Comments:0

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 127,968 · Engagements 169 · Rate 0.1% Posts 5,860 · Views 0 · Avg Likes 169 · Avg Comments 0 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 35% 35-44: 9% 13-17: 6%	Largest: 25-34 (49%); next: 18-24 (35%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	PHILIPPINES (91%) UNITED STATES (2%) UNITED ARAB EMIRATES (1%) CANADA (1%) JAPAN (0%)	Top regions: PHILIPPINES (91%), UNITED STATES (2%), UNITED ARAB EMIRATES (1%)
Platform Engagement	Instagram: 169 avg likes/post	best engagement: Instagram 169 avg likes

Top Brand Affinities

Jollibee

Score: 50.84

Penshoppe

Score: 37.62

Alden

Score: 15.83

Yakult

Score: 14.69

McCafé

Score: 11.04

Dota 2

Score: 9.43

Gundam

Score: 9.07

Bandai Namco

Score: 5.49

Fujifilm

Score: 5.27

Timberland

Score: 4.97

Sunnies Studios

Score: 4.46

RAZER

Score: 4.37

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Top Brand Affinities

Brand	Category	Score
Jollibee		50.84
Penshoppe		37.62
Alden		15.83
Yakult		14.69
McCafé		11.04
Dota 2		9.43
Gundam		9.07
Bandai Namco		5.49
Fujifilm		5.27
Timberland		4.97
Sunnies Studios		4.46
RAZER		4.37
Snapseed		4.21
G-shock		3.98
Huawei		3.74
Vans		3.73
Nescafé		3.65
ASUS		3.56
UNIQLO		3.45
KitKat		3.10
Los Angeles Lakers		3.10
Coffeegram		2.69
Starbucks		2.54
Dr. Martens		2.50
Faber-Castell		2.35
Spotify Music		2.35
Petronas		2.28
McDonald's		2.14
Transformers		2.13
Adobe		2.13
Jack Daniels		2.02
LEGOLAND		1.91
Sneakerhead		1.87
KFC		1.84
Snickers		1.82
Mitsubishi Motors		1.80
Showtime		1.75
Forever 21		1.61
New Balance		1.53
Warner Bros		1.47
H&M		1.45
Converse		1.44
Heineken		1.39
Bellagio		1.38
NBA		1.35
CBS		1.33
Sony		1.30
OREO		1.29
Yamaha		1.24
Marvel Entertainment		1.23