Maymay Entrata

Maymay Entrata — pop artist from PH.

Marydale Entrata, known as Maymay, is a multi-talented Filipino artist who gained fame after winning Pinoy Big Brother in 2017. Her self-titled debut album is…

Influence: 49.59% Fanbase: 37.64% Trending: 55.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 54.68% • Very Strong

As of 2025-09-09

18,138,205

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:55 UTC

Genres

poppopasian pop

Biography

Marydale Entrata, known as Maymay, is a multi-talented Filipino artist who gained fame after winning Pinoy Big Brother in 2017. Her self-titled debut album is platinum-certified in the Philippines, and she made history as the first Filipino model to walk at the Arab Fashion Week in 2018. Maymay's latest album "MPOWERED," released in November 2019, features the viral track "Amakabogera," which has garnered over 25 million views on social media and more than 900 thousand TikTok uses.

Maymay, a singer, actress, model, and host, has become one of the most prominent celebrities in the Philippines. Her achievements include winning Pinoy Big Brother, achieving platinum status with her debut album, and breaking barriers as a Filipino model at the Arab Fashion Week. With the release of her album "MPOWERED" in November 2019, Maymay's track "Amakabogera" has gone viral, accumulating millions of views and trending on TikTok with over 900 thousand uses.

Top Brand Affinities

Report Date: 2025-09-09

Maymay Entrata builds repeat engagement among 18-24 & 25-34 audiences throughout PHILIPPINES, UNITED STATES, CANADA. With a heavily female (79%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (165,900 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Jollibee, Penshoppe, Alden point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maymay Entrata score 0.38% — Low bucket.

Brand: JollibeeBrand: PenshoppeBrand: Alden

Followers:18,138,205

Engagements:68,358

Rate:0.4%

Posts:871

Avg Likes:67,442

Avg Comments:428

Avg Views:169,626

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,138,205 · Engagements 68,358 · Rate 0.4% Posts 871 · Views 169,626 · Avg Likes 67,442 · Avg Comments 428 · Avg Views 169,626	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 35% 13-17: 9% 35-44: 7%	Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	PHILIPPINES (84%) UNITED STATES (4%) CANADA (2%) UNITED ARAB EMIRATES (1%) HONG KONG SAR CHINA (1%)	Top regions: PHILIPPINES (84%), UNITED STATES (4%), CANADA (2%)
Platform Engagement	Instagram: 51,413 avg likes/post · Tiktok: 165,900 avg views/post · Youtube: 3,726 avg views/post	Best reach: Tiktok 165,900 avg views; best engagement: Instagram 51,413 avg likes

Top Brand Affinities

Jollibee

Score: 54.68

Penshoppe

Score: 53.43

Alden

Score: 28.11

Yakult

Score: 17.77

Kraft Foods

Score: 10.88

McCafé

Score: 10.15

AirAsia

Score: 7.71

Patek Philippe

Score: 5.20

Skechers

Score: 3.91

Coffeegram

Score: 3.67

Sunnies Studios

Score: 3.66

Pfizer

Score: 3.41

Brand	Category	Score
Jollibee		54.68
Penshoppe		53.43
Alden		28.11
Yakult		17.77
Kraft Foods		10.88
McCafé		10.15
AirAsia		7.71
Patek Philippe		5.20
Skechers		3.91
Coffeegram		3.67
Sunnies Studios		3.66
Pfizer		3.41
Cadbury		2.93
KitKat		2.77
Gundam		2.67
Preloved		2.50
LEGOLAND		2.44
Babybump		2.39
Starbucks		2.26
SheInside		2.22
Ferrero		2.16
Petronas		2.14
McDonald's		2.11
UNIQLO		2.07
New Balance		2.05
shein		1.80
Snickers		1.77
Pepsi		1.73
Huawei		1.68
H&M		1.64
Maybelline		1.62
Transformers		1.55
Snapseed		1.33
Forever 21		1.32
Polo Ralph Lauren		1.29
Coachella		1.23
Los Angeles Lakers		1.19
Fujifilm		1.09
OREO		1.04
Nutella		1.00
Universal		0.98
L'Oréal Paris		0.94
Travelgram		0.87
Christian Dior		0.84
Adobe		0.81
Converse		0.74
Walt Disney		0.70
Vogue		0.69
Pandora		0.66
MAC Cosmetics		0.66