Mayer Hawthorne

Mayer Hawthorne — r&b, funk & soul artist from US.

Mayer Hawthorne, raised in Ann Arbor, Michigan, learned to play bass guitar at age five from his father amidst a musical household filled with influential…

Influence: 70.10% Fanbase: 70.72% Trending: 69.79% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 33.06% • Very Strong

As of 2025-09-09

213,813

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:54:51 UTC

Genres

r&b, funk & soulindie soulneo soulfunksoulpop soul

Biography

Mayer Hawthorne, raised in Ann Arbor, Michigan, learned to play bass guitar at age five from his father amidst a musical household filled with influential records. With four full-length albums under his belt, Hawthorne has honed his craft as a multi-instrumentalist and songwriter, drawing from personal experiences to create a signature groovy sound that resonates across various life scenarios.

Handling production duties and playing nearly every instrument on his albums, Hawthorne's latest release, Rare Changes, showcases his versatile musicality that sets the mood for everyday activities, from grocery shopping to intimate moments. With a sound rooted in soulful storytelling, Hawthorne's music captures the essence of relationships, heartache, and joy, making it a versatile soundtrack for listeners in any setting.

Top Brand Affinities

Report Date: 2025-09-09

Mayer Hawthorne is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, JAPAN. The audience is heavily male (65%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (5,265 avg views per post); Instagram builds the community layer. Affinity data highlights Mixcloud, Akai, MOOG, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mayer Hawthorne score 0.88% — Low bucket.

Brand: MixcloudBrand: AkaiBrand: MOOG

Followers:213,813

Engagements:1,885

Rate:0.9%

Posts:3,245

Avg Likes:1,842

Avg Comments:60

Avg Views:8,003

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 213,813 · Engagements 1,885 · Rate 0.9% Posts 3,245 · Views 8,003 · Avg Likes 1,842 · Avg Comments 60 · Avg Views 8,003	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 32% 35-44: 16% 45-64: 8%	Largest: 25-34 (42%); next: 18-24 (32%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (40%) BRAZIL (9%) JAPAN (3%) CANADA (3%) INDONESIA (3%)	Top regions: UNITED STATES (40%), BRAZIL (9%), JAPAN (3%)
Platform Engagement	Instagram: 1,376 avg likes/post · Tiktok: 2,738 avg views/post · Youtube: 5,265 avg views/post	Best reach: Youtube 5,265 avg views; best engagement: Instagram 1,376 avg likes

Top Brand Affinities

Mixcloud

Score: 33.06

Akai

Score: 28.85

MOOG

Score: 22.49

Live Nation

Score: 22.33

Ableton

Score: 16.13

Pioneer

Score: 12.18

Amazon Music

Score: 8.31

Pro Tools

Score: 7.37

DeLorean Motor Company

Score: 6.83

Coachella

Score: 6.74

Beats Electronics

Score: 6.72

Capcom

Score: 6.67

Brand	Category	Score
Mixcloud		33.06
Akai		28.85
MOOG		22.49
Live Nation		22.33
Ableton		16.13
Pioneer		12.18
Amazon Music		8.31
Pro Tools		7.37
DeLorean Motor Company		6.83
Coachella		6.74
Beats Electronics		6.72
Capcom		6.67
Coors		6.09
SoundCloud		5.89
Lollapalooza		5.85
Los Angeles Lakers		5.68
Carhartt		5.22
Jameson		5.20
Suavecito		5.00
Spotify Music		4.89
Summit Entertainment		4.73
Paramount Pictures		4.64
Taco Bell		4.25
Sega		4.18
Stüssy		4.12
Gundam		4.01
Sneakerhead		4.01
Nice Kicks		3.90
Kickstarter		3.87
iHeartRadio Music Awards		3.87
Leica		3.86
NORDSTROM		3.84
MTV		3.76
Oculus		3.57
ESPN		3.54
Verizon		3.52
Cadillac		3.50
NFL		3.35
Hennessy		3.34
Bellagio		3.02
NBC		3.02
Warner Bros		3.01
Fujifilm		3.00
NBA		3.00
Dr. Martens		2.90
Showtime		2.89
Costco		2.87
Kodak		2.82
Columbia Pictures		2.78
NHL		2.77